- One In Five Brits Won't Notice Rio Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, August 3, 2016
The hallowed sponsorship of the Olympics is not as valuable as so ...
- Brands Find Value In NASCAR Sponsorship
Marketing Daily, Tanya Gazdik - Friday, July 29, 2016
Auto-Owners Insurance, Stanley DeWalt, Fastenal, O'Reilly Auto Parts and Axalta have a ...
- Dark Social: Emperor's New Clothes Or Huge Olympic Opportunity?
London Blog, Sean Hargrave - Friday, July 22, 2016
Researchers are saying dark social will be a huge opportunity during t ...
- USA Basketball Lines Up Partners, Including Nike, Jeep, Verizon
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
Brands partnering with the organization include: 2K, Anheuser-Busch, Aquafina, Baron, Cisco, FedE ...
- Focus On Fans Wins Best Wimbledon And Euro 2016 Sponsorship Plaudits
Around the Net In MAD London, Sean Hargrave - Thursday, July 14, 2016
Orange was the standout sponsor at Euro 2016 while Haagen-Dazs was t ...
- BitTorrent News Launches at Republican National Convention
MediaDailyNews, Laurie Sullivan - Wednesday, July 13, 2016
BitTorrent will make some news of its own when it begins li ...
- Olympics Will Be A Second-Screen Bonanza As Fans Watch From Home, Not The Pub
London Blog, Sean Hargrave - Friday, July 8, 2016
Rio 2016 will be a digital marketer's dream as huge audiences s ...
- NBA, Tissot Unveil New Shot Clock
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2016
The NBA and Tissot are partnering on an integrated timing system a ...
- NBA Sponsorship Dollars Jump 8% in 2015-16 Season
MAD, Steve McClellan - Wednesday, June 29, 2016
Sponsorship spending on the National Basketball Association and its 30 teams total ...
- Orange Tops Euro 2016 Sponsor League Table
Around the Net In MAD London, Sean Hargrave - Tuesday, June 28, 2016
At the close of the Euro 2016 group stage, Orange was t ...
- 'Country Living,' Go RVing Team For Cover, Events
Publishers Daily, Sara Guaglione - Thursday, June 23, 2016
The partnership is an expansion of Go RVing's sponsorship with the bra ...
- Nielsen Acquires Repucom, Expands Sports Analytics
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Nielsen has acquired sports measurement company Repucom. Nielsen says the purchase expan ...
- IOC Stands By McDonald's and Coke As Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Tuesday, June 21, 2016
The chief marketing officer for the International Olympics Committee (IOC) has sa ...
- Former GOP Convention Sponsors Decide To Sit 2016 Out
Around the Net In Marketing Politics, Philip Rosenstein - Friday, June 17, 2016
In more evidence of the toxic presence of Donald Trump, former sponso ...
- PetSmart Teams With 'Secret Life Of Pets'
Marketing Daily, Tanya Gazdik - Friday, June 17, 2016
"We have done movie tie-in programs before, but never to this dep ...
- Health Lobbyists Slam Heineken Sponsorship Deal With F1
Around the Net In MAD London, Sean Hargrave - Wednesday, June 15, 2016
Public health organisations from around the world are calling for an e ...
- Esurance Partners With Minor League Baseball
Marketing Daily, Tanya Gazdik - Tuesday, June 14, 2016
Esurance is adding to its baseball-related marketing, signing a multi-year partnership wi ...
- Stella Artois Campaign Uses Emotion In Wimbledon Campaign
Around the Net In MAD London, Sean Hargrave - Monday, June 13, 2016
Stella Artois is launching its "360-degree" Wimbledon campaign today in a b ...
- Lexus Plans U.S. Open Activities
Marketing Daily, Tanya Gazdik - Monday, June 13, 2016
"We know how passionate our customers are about golf and feel th ...
- Virgin Media Signs Deal With Southampton FC
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Virgin Media will kick off the club's 2016-17 season as main spons ...
- State Farm, A-B, Gatorade Lead NBA Sponsorship Spend To Record $799M
Around the Net In Brand Marketing, Tanya Gazdik - Friday, June 3, 2016
State Farm this past season moved past Anheuser-Busch as the most acti ...
- Public Associate Non-Sponsoring Brands As Linked To Euro 16
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
In a poll of 1,000 UK people with an interest in t ...
- Nike Or Adidas? If You Don't Know Either, Sports Sponsorship Has A Problem
London Blog, Sean Hargrave - Thursday, May 19, 2016
Euro 2016, Nike or Adidas? Bud or Carlsberg? If you don't kno ...
- Turner's 'ELEAGUE' Gets 3 Major Sponsors
Television News Daily, Wayne Friedman - Wednesday, May 11, 2016
Turner's TBS has signed up three marketing partners for "ELEAGUE," its eSports/competiti ...
- Mazda Partners With 'USA Today' Sports
Marketing Daily, Tanya Gazdik - Wednesday, May 11, 2016
"When considering partnerships, Mazda looks for the best way to fit organical ...
- Tag Heuer Signs Up Claudio Ranieri
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Tag Heuer is continuing to invest its sports marketing efforts in footba ...
- Ram Truck Preps Derby-Themed Promo
Marketing Daily, Tanya Gazdik - Thursday, May 5, 2016
The brand's multi-tiered sponsorship includes branding on gate crew staff uniforms a ...
- Kentucky Derby Sponsorship Growing
Marketing Daily, Sarah Mahoney - Thursday, May 5, 2016
With horse racing fans counting down to the Kentucky Derby, Kantar Med ...
- Carling Returns To Premier League Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, May 4, 2016
Carling has signed a three-year deal to become the official beer partn ...
- Lexus Sponsors Culinary, Cycling Event
Marketing Daily, Tanya Gazdik - Thursday, April 28, 2016
"These are passion points for our customers and this event allows ...