- Media Client Of The Year: Niantic
Agency of the Year, Aaron Baar - Tuesday, December 20, 2016
There had been augmented-reality games before. Even Niantic, the Google-spun-off company behi ...
- Royal Canin Launches Sweeps Tied To Sponsorship
Marketing Daily, Tanya Gazdik - Monday, December 19, 2016
This is Royal Canin's largest sponsorship to date in the United State ...
- Lego, Nissan Get Most Engagement From 'Rogue One'
Marketing Daily, Tanya Gazdik - Wednesday, December 14, 2016
"Marketers should take note of the increase in awareness that can happ ...
- NHL, Dunkin' Donuts Ink Multi-Year Deal
Marketing Daily, Tanya Gazdik - Tuesday, December 6, 2016
Dunkin' Donuts has signed its first national sports league partnership and becom ...
- Dentsu Aegis Expands MKTG To Canada With S&E Sponsorship Acquisition
MAD, Steve McClellan - Friday, December 2, 2016
Dentsu Aegis Network has acquired S&E Sponsorship Group in Canada which t ...
- Carnival Sponsors 'Celebrity Apprentice'
Marketing Daily, Tanya Gazdik - Wednesday, November 30, 2016
"We intend to rely heavily on social media to spread the wo ...
- WWE WrestleMania Is Not Itself Without Snickers
Marketing Daily, Barry Janoff - Monday, November 28, 2016
A new "You're Not You When You're Hungry' effort will be anchor ...
- United Sponsors Rock 'n' Roll Marathon Series Events
Marketing Daily, Tanya Gazdik - Friday, November 18, 2016
Of the 500,000 people who participate in a Rock 'n' Roll eve ...
- Horizon Backs Employee Documentary About A Swim Team's Improbable Championship Season
MAD, Larissa Faw - Friday, November 11, 2016
Horizon Media is supporting the documentary film "13 Strong" as a spons ...
- Wickes Signs Channel 4 Home Improvement Show Deal
Around the Net In MAD London, Sean Hargrave - Monday, November 7, 2016
Home improvement retailer Wickes has struck a deal worth at least GBP1 ...
- Enterprise Rent-A-Car Partners With Live Nation
Marketing Daily, Tanya Gazdik - Saturday, November 5, 2016
The rental vehicle company will soon begin rolling out exclusive video conten ...
- NBA Sponsors Prep Activations
Marketing Daily, Tanya Gazdik - Wednesday, October 26, 2016
New Era, Mountain Dew, Kia and American Express are among the bran ...
- Channel 4 Starts Great British Bake Off Sponsorship Bids At GBP8m
Around the Net In MAD London, Sean Hargrave - Monday, October 24, 2016
Channel 4 is to start bids to sponsor The Great British Ba ...
- Chelsea To Replace Adidas With GBP900m Nike Deal
Around the Net In MAD London, Sean Hargrave - Friday, October 14, 2016
Chelsea has confirmed a new kit deal with Nike that is reported ...
- Sports Sponsorship, Media Rights Boast Steady Growth
Television News Daily, Wayne Friedman - Tuesday, October 11, 2016
PwC, the business service/advisory, says sports sponsorship from stadium naming rights, in-stadi ...
- Jackson National Sponsors Rolling Stones Exhibit
Marketing Daily, Tanya Gazdik - Tuesday, October 4, 2016
"All of our work will add up to the goal of changi ...
- Anheuser-Busch Tops In Live Music Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, September 25, 2016
Twenty-eight percent of properties with a sponsor in the alcoholic beverage catego ...
- Mars Chocolate, NASCAR Renew Partnership
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
Mars Chocolate North America and NASCAR are extending their partnership through 201 ...
- Ford Partners With NFL
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2016
"The NFL is America's favorite sport. NFL fans appreciate how tough, sma ...
- National Lottery Campaign Nearly Doubles Awareness Of Team GB Link
Around the Net In MAD London, Sean Hargrave - Tuesday, September 6, 2016
When the National Lottery launched its "I am Team GB" campaign, t ...
- Afar Media, Aruba Tourism Team For Instagram Project
Publishers Daily, Sara Guaglione - Tuesday, September 6, 2016
The project, called the AFAR Insta-Adventure, encourages travel using a social med ...
- Fore! Golf Sponsorships To Surpass $1.8 Billion This Year
MAD, Steve McClellan - Monday, August 29, 2016
Global spending on golf is expected to total $1.82 billion in 201 ...
- Olympic TV Sponsors Fail To Gain Search, Social Ad Success
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
A flurry of data released Monday gives marketers insight into where Olymp ...
- Samsung Is The Most Effective Olympic Sponsor So Far
Around the Net In MAD London, Sean Hargrave - Friday, August 12, 2016
Samsung has had by far the most effective campaign among the headli ...
- UK Regulator Warns Influencers On Social Media Ads
The Social Graf, Erik Sass - Friday, August 12, 2016
The FTC's British counterpart is cracking down on advertisers and influencers w ...
- AT&T Supports Relationship With Red Bull Racing
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"Sponsorships not only raise awareness and affinity for the AT&T brand, b ...
- Virgin Media Uses Southampton Sponsorship To Cut Away Ticket Prices
Around the Net In MAD London, Sean Hargrave - Wednesday, August 10, 2016
Partnering with the Football Supporters' Federation (FSF), the multimedia giant will c ...
- Zappos Partners With Olympian, Brooks Running
Marketing Daily, Tanya Gazdik - Wednesday, August 10, 2016
"We want to work with athletes who have overcome amazing odds, w ...
- Campaign Asks The Public To Name Olympic Sponsors
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Most popular correct answers included fast-food brands McDonald's and Coca-Cola, and ma ...
- Camelot Launches Personalised #IAmTeamGB Campaign
Around the Net In MAD London, Sean Hargrave - Monday, August 8, 2016
Camelot, operator of The National Lottery, is offering up a personal messa ...