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Channel 4 Starts Great British Bake Off Sponsorship Bids At GBP8m
- The Guardian, Monday, October 24, 2016 6:19 AM
Channel 4 is to start bids to sponsor The Great British Bake Off at as much as GBP8m as advertisers salivate at the prospect of cooking up the first commercial relationship with the biggest show on UK TV. The broadcaster has its work cut out to recoup a reported GBP75m in a three-year deal for up to 40 hours of programming a year, including professional and celebrity specials.
