- MLB Hits The Road With Old Dominion Freight In New Partnership Category
Marketing Daily, Barry Janoff - Thursday, April 6, 2017
Among its activations, Old Dominion Freight Line plans to introduce a fle ...
- Esurance Enlists Buster Posey For MLB-Themed Campaign
Marketing Daily, Tanya Gazdik - Thursday, April 6, 2017
"Our partnership continues to be a great driver of success in generati ...
- Olympic Stadium Naming Rights Expected To Go To Vodafone
Around the Net In MAD London, Sean Hargrave - Wednesday, April 5, 2017
Vodafone is very close to announcing a six-year GBP20m deal for nami ...
- Soda Wars Pop Up In MLB As Coke Reclaims Official Status From Pepsi
Marketing Daily, Barry Janoff - Monday, April 3, 2017
The alliance was highlighted during an MLB media event in the N ...
- WWE Tag-Teams Stars, Marketing Partners For WrestleMania 33 Bash
Marketing Daily, Barry Janoff - Thursday, March 30, 2017
Snickers will be present throughout WrestleMania 33 Week with sampling, signage a ...
- Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
Marketing Daily, Karlene Lukovitz - Friday, March 24, 2017
The ad will debut on March 26 during NASCAR's AutoClub 400 ra ...
- Horizon Media Helps Dean Foods 'Give' A Little
MAD, Larissa Faw - Tuesday, March 21, 2017
Dean Foods is launching a new integrated sponsorship program with Bungalow Med ...
- Toyota Finds Its Groove With Racing Sponsorship
Marketing: Automotive, Tanya Gazdik - Tuesday, March 21, 2017
There's an expression that automotive dealers have long observed: "Win on Sunda ...
- Esurance Partners With TuneIn For MLB Content
Marketing Daily, Tanya Gazdik - Sunday, March 19, 2017
In addition to the presenting sponsorship of MLB on TuneIn LIVE, t ...
- Lexus Offers New Spin On NCAA Bracket Contests Via Yahoo Sponsorship
Marketing Daily, Tanya Gazdik - Friday, March 17, 2017
The luxury automaker is a presenting sponsor of Yahoo Sports' Tourney Pick'e ...
- IQ Media Appoints Kevin Kohn CEO
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Real-time TV measurement firm iQ Media named Kevin Kohn as its n ...
- Wendy's Hits The Road For Its First Sponsorship With College Hoops Tourney
MAD, Larissa Faw - Thursday, March 9, 2017
The fast food chain is working with a team of agencies includi ...
- Acura Preps For NCAA March Madness
Marketing Daily, Tanya Gazdik - Thursday, March 9, 2017
The automaker's efforts begin on Selection Sunday with the launch of t ...
- Heineken Extends Rugby Relationship Because Football Is 'Totally Overcrowded'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 8, 2017
With football growing richer every year, Heineken has described the sport ...
- AO To Sponsor 'Britain's Got Talent'
Around the Net In MAD London, Sean Hargrave - Wednesday, March 8, 2017
The exclusive deal for the show's 11th season includes on-air and mobi ...
- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Infiniti Sponsors 'Hardwood Heroes' Game
Marketing Daily, Tanya Gazdik - Thursday, March 2, 2017
The automaker, an official NCAA Corporate Partner, is inviting fans to he ...
- NCAA Campaign Features Sneakers That Can Order Pizza Hut
Marketing Daily, Karlene Lukovitz - Wednesday, March 1, 2017
Most pairs of the limited-edition sneakers will be used for various promotion ...
- PPG Paints Expands Partnership With NHL
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2017
The partnership will allow PPG to integrate its paint brand into ven ...
- Brands Rev Up NASCAR Daytona 500 Activations
Marketing Daily, Tanya Gazdik - Friday, February 24, 2017
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built arou ...
- Donors Sponsor Over 200,000 Digital Student Subscriptions To 'NYT'
Publishers Daily, Sara Guaglione - Tuesday, February 21, 2017
The Times' sponsor-a-subscription program launched February 9, giving students in underfunded U. ...
- Honda Civic Tour Returns With OneRepublic
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2017
The band released a video announcing their affiliation with Honda, saying th ...
- Chrysler Partners With BraunAbility, Canine Companions For Independence
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
There are several more "phases" to the promotion which will be announc ...
- Lexus Returns To Fashion Week
Marketing Daily, Tanya Gazdik - Friday, February 10, 2017
Lexus will provide a fleet of vehicles for designers, models, editors, retaile ...
- Sponsorship Outpaces Advertising, Will Approach $63 Billion In 2017
MAD, Steve McClellan - Monday, January 30, 2017
Global sponsorship spending is projected to rise 4.5% in 2017 to $62 ...
- Nationwide, NFL Renew Partnership
Marketing Daily, Tanya Gazdik - Tuesday, January 31, 2017
Nationwide and the NFL announced a new four-year agreement Monday that wi ...
- Indiana Pacers Boost Sponsorships With Dynamic Email Signatures
Email Marketing Daily, Jess Nelson - Friday, January 27, 2017
The Indiana Pacers partnered with Sigstr, a local Indianapolis-based marketing technology compan ...
- Honda, Time Inc. Sponsor Pop-Up For NHL All-Star Game
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2017
Honda, the title sponsor of this weekend's NHL All-Star Game, is partneri ...
- Cadbury Signs Sponsorship Deal With The Premier League
Around the Net In MAD London, Sean Hargrave - Wednesday, January 25, 2017
The partnership will see the league and the Mondelez brand create ...
- Acura Offers High-Tech VR Experience At Sundance
Marketing Daily, Tanya Gazdik - Thursday, January 19, 2017
"Given the uniqueness of 'Mood Roads,' we are looking at ways ...