- T-Mobile Gives All-Star Game A Magenta Hue
Marketing Daily, Aaron Baar - Saturday, July 8, 2017
"When looking at any partnership, we're hyper-focused on reaching consumers in contextual ...
- TV Sponsorship Boosts Recommendations
Around the Net In MAD London, Sean Hargrave - Wednesday, July 5, 2017
Thinkbox, the tv industry body, has carried out research that claims ...
- Team Bridgestone Preps For 2018 Olympics
Marketing Daily, Tanya Gazdik - Thursday, June 29, 2017
Team Bridgestone athletes are selected based on criteria related to the company ...
- Pro Golfer Promotes Colon Cancer Screening
Marketing Daily, Tanya Gazdik - Monday, June 26, 2017
Jerry Kelly will wear a Cologuard-branded hat for the next two yea ...
- Audience Is King And Other Musings From Sorrell-Howard-Kraft Cannes Talk
MediaPost Live, Larissa Faw - Friday, June 23, 2017
Director Ron Howard joined NFL Patriots owner Robert Kraft and WPP C ...
- Guinness Joins Tough Mudder Brand Partners
Marketing Daily, Tanya Gazdik - Thursday, June 22, 2017
Guinness Blonde American Lager will sponsor a beer garden experience in Mudd ...
- American Express, Fitbit Ink Deals With NBA
Marketing Daily, Tanya Gazdik - Tuesday, June 20, 2017
To tip off the renewed partnership, American Express and the NBA a ...
- McDonald's Douses Olympic Flame, Ends Deal With IOC
Marketing Daily, Barry Janoff - Friday, June 16, 2017
There could be a bidding war for a chance to become ...
- Hyundai Expands Youth Football Camp
Marketing Daily, Tanya Gazdik - Friday, June 16, 2017
The automaker added a Hyundai ride and drive in two of t ...
- No Advertiser On Earth Should Support Sickening 'Blood Drive' On Syfy
TVBlog, Adam Buckman - Wednesday, June 14, 2017
When does the environment created by the contents of a TV sh ...
- In Sanctimonious Moves, Delta, B of A Pull Public Theater Sponsorships
Mediapsssst, Richard Whitman - Monday, June 12, 2017
The theater's sin? Daring to put on a modern version of t ...
- POM Juiced, Renews 'American Ninja Warrior' Sponsorship
Television News Daily, Wayne Friedman - Friday, June 9, 2017
Adding to its existing on-air integrations for the athletic competition show, P ...
- 'Tis The Season For Festivals Of All Kinds
Marketing Daily, Tanya Gazdik - Tuesday, May 30, 2017
Brands, which take on sponsorship roles and in some cases actively participa ...
- Chevrolet Expands Relationship With Detroit Red Wings
Marketing Daily, Tanya Gazdik - Thursday, May 25, 2017
Chevrolet's imprint on Little Caesars Arena will be evident throughout, with brandi ...
- To Sponsor Or Not To Sponsor: That Is The Question
TVBlog, Adam Buckman - Thursday, May 25, 2017
Advertisers that may now be contemplating withdrawing their commercials from "Hannity" a ...
- Dentsu Aegis' MKTG Signs On For Bogusky-Backed Video Venture Brandzooka
MediaDailyNews, Joe Mandese - Tuesday, May 23, 2017
Brandzooka, the self-serve, programmatic video advertising platform backed by Alex Bogusky, h ...
- WWE Launches Marketing Alliance With Rocket League
Marketing Daily, Barry Janoff - Wednesday, May 17, 2017
In addition to its sponsorship role, Rocket League creative will air acro ...
- Scotiabank, NHL Renew Agreement
Marketing Daily, Tanya Gazdik - Wednesday, May 17, 2017
Under the new deal, Scotiabank, Canada's "Hockey Bank," remains the Official Ba ...
- Toyota Plans Superhero Highlander Unveil At Comic Con
Marketing Daily, Tanya Gazdik - Tuesday, May 16, 2017
This is Toyota's fourth year sponsoring the Motor City Comic Con, whi ...
- Tough Mudder Names Amazon Official Online Retailer
Marketing Daily, Tanya Gazdik - Monday, May 8, 2017
The agreement will include health, training and wellness content produced by Tou ...
- W&K Wins Back Honda's Television Sponsorship Work
Around the Net In MAD London, Sean Hargrave - Thursday, May 4, 2017
Wieden+Kennedy has been reappointed to Honda's broadcast sponsorship account a year aft ...
- EBay Sponsors Capital Radio's New Morning Show
Around the Net In MAD London, Sean Hargrave - Tuesday, May 2, 2017
EBay is the new sponsor of the Capital London Breakfast Show, fr ...
- Just Eat Sponsors The X Factor
Around the Net In MAD London, Sean Hargrave - Friday, April 28, 2017
Just Eat will pay GBP10m a year to sponsor The X Facto ...
- Acura Supports Jazz Fest, Music Education In NOLA
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2017
Tthe luxury automaker is extending its support of Big Easy music ...
- Hyundai Gives Fans A Look At Road To The NFL
Marketing Daily, Tanya Gazdik - Wednesday, April 26, 2017
As part of each of the films, the players collaborated with Marc ...
- Channel 4 Starts The Sponsorship Bidding For 'Bake Off'
Around the Net In MAD London, Sean Hargrave - Friday, April 21, 2017
Channel 4 has begun the process of looking for a sponsor f ...
- Busch Promotes Loyalty Platform With $1M Prize Tied To NASCAR Race Outcome
Marketing Daily, Karlene Lukovitz - Thursday, April 20, 2017
The $1 million will be given away only if Harvick wins NASCAR ...
- Aflac Partners With Tough Mudder
Marketing Daily, Tanya Gazdik - Tuesday, April 18, 2017
"This partnership underscores our brand's commitment to promoting corporate team building ...
- Boursin Sponsors Prime Film Four Slot
Around the Net In MAD London, Sean Hargrave - Monday, April 10, 2017
The French soft cheese brand, Boursin, has signed a year long de ...
- Let's Play Ball: Sports Sponsorship Hits And Misses
Online Spin, Maarten Albarda - Monday, April 10, 2017
Many of you know that I am a bit of a spo ...