- New 'Beyond Borders' Pub Connects Immigrant Populations
Publishing Insider, Melynda Fuller - Friday, December 15, 2017
The editors, many of whom are migrants themselves, saw a niche n ...
- CNN's Great Big Story Taps Cook To Lead Global Ad Sales
Digital News Daily, Alex Weprin - Tuesday, December 12, 2017
Cook, who most recently led advertiser partnerships for Flipboard, will be task ...
- FIFA Is Struggling For 2018 World Cup Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, November 29, 2017
FIFA is short on sponsors for the 2018 World Cup, and it ...
- FIFA's Sponsor Issue Isn't Just Corruption, But Brand Indifference
London Blog, Sean Hargrave - Wednesday, November 29, 2017
Corruption is a major issue -- but brands may be staying aw ...
- OK! Magazine Gets Makeover, Investors Circle 'Rolling Stone'
Publishers Daily, Melynda Fuller - Friday, November 24, 2017
The new features include a new reality TV vertical and a Tune- ...
- AO Blames 'Britain's Got Talent' Sponsorship For Losses
Around the Net In MAD London, Sean Hargrave - Wednesday, November 22, 2017
Does tv show sponsorship work? Not really, according to online washing machi ...
- Comcast Sponsors Olympic Athletes
Marketing Daily, Tanya Gazdik - Wednesday, November 22, 2017
Comcast aims to deliver an innovative, comprehensive and technologically advanced Olympic Wint ...
- Tough Mudder, Spartan Add Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, November 8, 2017
Tough Mudder and recovery drink Kill Cliff have partnered for the 2018- ...
- Discover Partners With Big Ten Conference, Big Ten Network
Marketing Daily, Tanya Gazdik - Tuesday, November 7, 2017
"Being the official credit card of the Big Ten Conference gives Discov ...
- MLB Sponsorship Spending Climbs 8% To $892 Million
MAD, Steve McClellan - Thursday, November 2, 2017
WPP's ESP attributed the increase in part to expanded sponsorship inventory f ...
- Nissan Renews Star Wars Partnership
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
Star Wars provides the platform to make Nissan Intelligent Mobility approachable, whi ...
- Another Pun-ny Sponsorship: Cheetos Backs USA Curling
Marketing Daily, Karlene Lukovitz - Tuesday, October 24, 2017
On the heels of White Castle (and its sliders), sponsoring the U ...
- 'Boston Globe,' Pfizer Team For 'Dear Scientist'
Publishers Daily, Sara Guaglione - Wednesday, October 11, 2017
The Boston Globe is partnering with Pfizer on a branded content seri ...
- Coca-Cola Sponsors Star In Fifa 18
Around the Net In MAD London, Sean Hargrave - Friday, October 6, 2017
In what is believed to be a first, the virtual soccer st ...
- Chrysler Adds Actor Dax Shepard To Sesame Street Campaign
Marketing Daily, Tanya Gazdik - Thursday, September 28, 2017
Featuring the Chrysler Pacifica and Chrysler Pacifica Hybrid, the "It's Electric" vid ...
- ANA: Most Brands Handle Social Media For Sponsorships In-House
Digital News Daily, Joe Mandese - Monday, September 25, 2017
At a time when the use of social media is becoming ...
- CommunityAmerica Credit Union Leverages NFL Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, September 19, 2017
The 75-year-old company is ready to grow from middle-tier to major playe ...
- Mediabrands COO Loll Departs For Live Nation
Mediapsssst, Richard Whitman - Wednesday, September 13, 2017
Mediabrands Chief Operating Officer Chris Loll has left the Interpublic media divisi ...
- Jaguar Land Rover North America Sponsors Upcoming Invictus Games
Out to Launch, Steve McClellan - Thursday, August 31, 2017
Jaguar Land Rover North America today announced that it has signed ...
- Cadillac Sponsors MTV Video Music Awards
Marketing Daily, Tanya Gazdik - Tuesday, August 29, 2017
"As an iconic brand, Cadillac has always played a significant role ...
- Q&A: John Dwyer, President Of AT&T's Prepaid Portfolio
Marketing Daily, Aaron Baar - Saturday, August 19, 2017
As the "fighter brand" within AT&T's prepaid wireless portfolio, Cricket Wireless loo ...
- Mercedes-Benz Stadium Will Offer State-Of-The-Art Experience
Marketing Daily, Tanya Gazdik - Tuesday, August 15, 2017
The IBM Fan Experience application will connect fans to their team a ...
- Anheuser-Busch, Uber Top Music Sponsors
Marketing Daily, Tanya Gazdik - Monday, August 14, 2017
Sponsorship spending on music tours, festivals and venues is expected to tot ...
- Growth In Music Sponsorship Slows
Mediapsssst, Richard Whitman - Tuesday, August 15, 2017
The good news is there's still growth and it's not bad eithe ...
- 'Good Housekeeping' Opens Miele-Sponsored Test Kitchen
Publishers Daily, Sara Guaglione - Thursday, August 10, 2017
The Kitchen of the Future is part of Good Housekeeping Institute, t ...
- Despite Rumors To The Contrary, Manly Men Drink Rose
Mediapsssst, Richard Whitman - Sunday, August 6, 2017
One wine brand is trying to put the kibosh on what ...
- Bake Off Sponsors Announced
Around the Net In MAD London, Sean Hargrave - Monday, July 24, 2017
"The Guardian" is reporting one of the most highly anticipated tv sponsorsh ...
- Oath Strikes Sponsorship Cycling Deal With Slipstream Sports
Digital News Daily, Wayne Friedman - Friday, July 21, 2017
The team, which goes under the team name Cannondale-Drapac, its two maj ...
- Miracle Whip Sponsors Senior Basketball Team
Marketing Daily, Tanya Gazdik - Monday, July 24, 2017
The San Diego Splash and Miracle Whip announced the sponsorship in ...
- Mack Trucks Announces Partnership With Khalil Mack
Marketing Daily, Tanya Gazdik - Thursday, July 20, 2017
"We think that by working together, Mack with Mack, we can bui ...