• by Richard Whitman , Columnist, September 13, 2017

Mediabrands Chief Operating Officer Chris Loll has left the Interpublic media division to take on a newly created role at Live Nation — COO of its media and sponsorship unit. The move occurred last month, but Live Nation has just put out its release on the development this morning.

Sounds like Loll will have a lot on his plate at Live Nation (not that he didn’t at Mediabrands).

The live entertainment company describes his remit this way: “Chris will lead all business operations while executing a multi-year strategy that will introduce new data, digital and live products for agencies and advertisers, while refining process, systems and sales solutions to accelerate the division’s overall growth and vision.” No pressure Chris! 

Loll will report to Russell Wallach, who serves as global president of the firm’s media and sponsorship unit. 

Wallach had this to say about the appointment: “Chris has a proven track record reinvigorating corporate productivity and taking media and advertising businesses to new heights. We welcome his unrivaled talents to our division at time when we are experiencing record growth, and I look forward to working closely with Chris to ensure we maintain that momentum and expand our global footprint.” 

Live Nation recently reported that second-quarter revenue was up 29% to $2.8 billion. The company disclosed that the media and sponsorship division posted a 31% revenue gain with over 90% of its planned sponsorship for the year already under contract. 

Loll joined Mediabrands in 2014. Previously, he spent more than a decade at WPP agencies, serving stints with Y&R, VML and Wunderman.