- Marketers Run For The Roses
Marketing Daily, Tanya Gazdik - Friday, May 4, 2018
"We have a unique philosophy regarding sponsorships, and work with each partn ...
- Land Rover Capitalizes On Kentucky Three-Day
Drive Time, Tanya Gazdik - Monday, April 30, 2018
There was no shortage of activations, including test-drive opportunities with a ran ...
- Russia World Cup -- Challenge Or Opportunity?
Around the Net In MAD London, Sean Hargrave - Wednesday, April 25, 2018
"Marketing Week" takes a hard look at Russia 2018 to point o ...
- The Detroit Pistons Score With Email
Email Marketing Daily, Ray Schultz - Tuesday, April 24, 2018
The Detroit Pistons are a case study in how a major spor ...
- JuJu Smith-Schuster Dances For Pizza Hut NFL Draft Campaign
Marketing Daily, Karlene Lukovitz - Monday, April 23, 2018
To kick off the brand's NFL sponsorship, JuJu is asking fans ...
- Hulu Sponsorship Deals For 'NBA On TNT' Playoff Games
Television News Daily, Wayne Friedman - Friday, April 13, 2018
Hulu will tout its 'Hulu with Live TV' for the first roun ...
- Monster Energy Promotes NASCAR Sponsorship
Marketing Daily, Tanya Gazdik - Friday, April 13, 2018
"The All-Star Race is a signature moment during our season and Monst ...
- Is Native Advertising The Latest Victim Of Publishing's Flight To Quality?
London Blog, Sean Hargrave - Monday, April 9, 2018
Digital advertising and subs are up, but native has halved in ju ...
- Amazon Breaks A Record To Sign Up For Bake Off
Around the Net In MAD London, Sean Hargrave - Thursday, March 29, 2018
Amazon has signed the UK's biggest tv sponsorship deal. "The Guardian" estimat ...
- Fever-Tree Serves Up A New Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Tuesday, March 20, 2018
Fever-Tree, the tonic brand, will replace Aegon as sponsor of The Queen ...
- MLB, Barbasol Ink New Sponsorship Deal
Out to Launch, Steve McClellan - Thursday, March 15, 2018
Barbasol next year celebrates its 100th anniversary and plans to utilize th ...
- Topgolf Partners With Golf Channel For Show
Marketing Daily, Tanya Gazdik - Wednesday, March 14, 2018
The show will air two nights a week. The series will al ...
- Samsung Wins The Winter Olympics
Around the Net In MAD London, Sean Hargrave - Tuesday, February 27, 2018
According to research from Amobee, Samsung has won the Winter Olympics. Netimperati ...
- 'American Idol' Returns, But The Big Ad Dollars Don't Follow
TV Watch, Wayne Friedman - Monday, February 26, 2018
ABC's "American Idol" has signed two major sponsors for its highly celebrat ...
- Arsenal Extends 'Record Deal' With Emirates
Around the Net In MAD London, Sean Hargrave - Tuesday, February 20, 2018
Arsenal has extended its shirt sponsorship deal with Emirates in what t ...
- Winter Olympics Allow Sponsors To Reach Younger, Trendy Audiences
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
"Marketing Week" has been looking at sponsorship of the Winter Olympics a ...
- Mastercard Renews Champions League Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, February 9, 2018
Mastercard has renewed its sponsorship of Uefa's Champions League from 2018 throu ...
- McLaren And Dell Sponsorship To Be Announced
Around the Net In MAD London, Sean Hargrave - Thursday, February 8, 2018
The McLaren F1 team and Dell will unveil a long-term sponsorship pl ...
- McDonald's Goes Upmarket With Rugby Sponsorship On ITV
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
"Campaign" is reporting McDonald's is going upmarket with the announcement of i ...
- Coors Light Signs Channel 4 Comedy Sponsorship
Around the Net In MAD London, Sean Hargrave - Friday, February 2, 2018
Coors Light has announced its first television sponsorship. "Campaign" confirms that t ...
- Pizza Hut Steps In As Papa John's Drops NFL Sponsorship
Marketing Daily, Karlene Lukovitz - Wednesday, February 28, 2018
Pizza Hut will tie in new products, loyalty program; Papa John's pla ...
- Corona Extra, Angry Orchard Sign On As Kentucky Derby Sponsors
Marketing Daily, Tanya Gazdik - Wednesday, January 31, 2018
This is Corona Extra's first involvement in the horse race, which dra ...
- 'Bake Off' Ups The Price Of Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, January 29, 2018
After proving all the critics wrong and proving a huge hit ...
- Onken To Sponsor 'Lorraine'
Around the Net In MAD London, Sean Hargrave - Tuesday, January 23, 2018
Dairy brand Onken is returning to UK advertising through a year-long de ...
- Sponsorship Spending Expected To Rise In 2018
Marketing Daily, Tanya Gazdik - Wednesday, January 17, 2018
Major players in the beverage industry including PepsiCo, Coca-Cola, Anheuser-Busch InBev a ...
- ABB To Sponsor Formula-E
Around the Net In MAD London, Sean Hargrave - Monday, January 8, 2018
Swiss tech giant, ABB, is to be unveiled later this month ...
- Halfords Unveils Channel 4 Weather Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, January 3, 2018
Halfords has unveiled a year-long sponsorship of weather bulletins on Channel ...
- Subaru Partners With SiriusXM, Harmon/Kardon For Winter Celebrations
Marketing Daily, Tanya Gazdik - Wednesday, January 3, 2018
Featuring a blend of entertainment and adventure, brands on board include SiriusF ...
- Goodyear Brings Back Mascots Made Of Tires
Marketing Daily, Tanya Gazdik - Friday, December 29, 2017
Each sculpture will be donated by Goodyear to the universities and permanent ...
- Royal Canin Returns As Sponsor Of Top Dog Show
Marketing Daily, Tanya Gazdik - Tuesday, December 19, 2017
Last year's sponsorship marked Royal Canin's first year as the presenting sponso ...