- Robinsons Cordial To Sponsor 'Saturday Morning With James Martin'
Around the Net In MAD London, Sean Hargrave - Thursday, August 23, 2018
Robinsons Cordials, owned by Britvic, is to the new sponsor of ITV ...
- Oscar Mayer To Sponsor Kenseth Car At Darlington
Marketing Daily, Karlene Lukovitz - Wednesday, August 22, 2018
The brand was an associated sponsor of Roush Ford cars back ...
- 'Real Simple' To Showcase Licensed, Sponsored Products In Brooklyn Apartment
Publishers Daily, Sara Guaglione - Friday, August 17, 2018
Each room in the apartment will be curated by a well-known interi ...
- 'Tonight Show' Central Park Episode Included In T-Mobile Partnership Deal
Television News Daily, Wayne Friedman - Friday, August 17, 2018
The episode will have special creative content and surprise guests. T-Mobile, ...
- England Football Team Switches From Carlsberg To Bud Light
Around the Net In MAD London, Sean Hargrave - Thursday, August 16, 2018
The England football team has changed its allegiance on beer, "Campaign" report ...
- Brands Renew, Increase NASCAR Sponsorships
Marketing Daily, Tanya Gazdik - Monday, August 6, 2018
"We're pleased with Alex's representation of Nationwide - both on and o ...
- Zevia To Launch Its First TV Campaign
Marketing Daily, Karlene Lukovitz - Friday, July 27, 2018
The leading zero-calorie, stevia-sweetened beverages company will air spots starring crossfit sta ...
- GroupM Divests IEG, Which Is Acquired By Engine Shop
MediaDailyNews, Joe Mandese - Monday, July 23, 2018
In what likely is the first in an array of divestitures, W ...
- MacDonalds Wins World Cup For Social Buzz
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
A Harris Interactive study of buzz surrounding the World Cup has fou ...
- U.S. Air Force Inks Multi-Tournament Deal With ELeague
Digital News Daily, Alex Weprin - Thursday, July 19, 2018
The Air Force will be the official armed services partner for ELeag ...
- One In Two Think Nike Was Official World Cup Sponsor
Around the Net In MAD London, Sean Hargrave - Wednesday, July 18, 2018
Research commissioned by Campaign showed that Nike really did do a numb ...
- Storytellers Win The World Cup As Emotions Triumph Over Budgets
London Blog, Sean Hargrave - Thursday, July 12, 2018
Forget Adidas vs Nike. Lidl has upstaged both by tapping into o ...
- Hyundai, Art Museum Partner For Exhibit
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
More than 60 artworks featured in the exhibition activate this process ...
- Data Is Everywhere -- But For Sponsorship, It Isn't Enough
TV Watch, Wayne Friedman - Thursday, July 12, 2018
Marketers are in the dark when it comes to comparing sponsorship spendi ...
- Sponsorship Accountability Needs Improvement, But FIFA World Cup Sponsorships Dominate
Marketing Daily, Tanya Gazdik - Wednesday, July 11, 2018
The report, "Improving Sponsorship Accountability Metrics," was conducted to provide greater insig ...
- Most Marketers Have No Standard For Measuring 'Return' On Sponsorships
Research Intelligencer, Joe Mandese - Wednesday, July 11, 2018
North American sponsorship spending is poised to surpass $24 billion this yea ...
- World Cup Proves Key Forum For Brand Engagement
Social Media Insider, Gavin O'Malley - Wednesday, July 11, 2018
For brands looking to get a leg up on their competition, social-med ...
- 'Wired' Launches OTT Channel With 4 Sponsors
Publishers Daily, Sara Guaglione - Friday, July 6, 2018
Audi, HP, Quicken Loans and Verizon are the first sponsors of t ...
- No U.S. Presence, But Advertisers Engage With World Cup Fans
MAD, Larissa Faw - Thursday, July 5, 2018
American advertisers are leveraging the games in unique ways. ...
- Federer Unveils New Uniqlo Look At Wimbledon
Around the Net In MAD London, Sean Hargrave - Tuesday, July 3, 2018
As Wimbledon started yesterday sports fans watched the tennis and marketers marvell ...
- World Cup Being Won By Builders, Betting, Beer And Ronaldo
London Blog, Sean Hargrave - Thursday, June 28, 2018
As England debuts on commercial tv tonight, second screeners show a lo ...
- FIFA World Cup Fever Continues
Marketing Daily, Tanya Gazdik - Monday, June 25, 2018
With U.S. fans the largest group traveling from a foreign country ...
- National Public Media Connects Sponsors With Audiences
Publishing Insider, Melynda Fuller - Thursday, June 21, 2018
NPR.org banners perform 400% above industry benchmarks for CTR and have ...
- Lexus Launches Performance Campaign, Golf Sponsorship
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
The campaign's spots and videos offer a rare glimpse behind the scen ...
- World Cup Sponsorship, The Wasted Budget That Can Only Backfire
London Blog, Sean Hargrave - Wednesday, June 13, 2018
With no awareness lift, sponsors must be questioning spending GBP180m on ...
- CBS Starts Live Events Business Division
Television News Daily, Wayne Friedman - Tuesday, June 12, 2018
The new experimental-interactive unit, CBS Experiences, will create sponsored events at venu ...
- Did Nike Just Own Adidas, Again -- Before The World Cup Even Begins?
London Blog, Sean Hargrave - Tuesday, June 12, 2018
Adidas has spent millions to gain logos it doesn't want to us ...
- 'Dodo' Hosts First Event, Samsung Sponsors
Publishers Daily, Sara Guaglione - Tuesday, June 12, 2018
Over 1,400 people attended the event, called "Best Dog Day Ever," ...
- AO Losses Double After 'Britain's Got Talent' Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, June 5, 2018
Kitchen goods seller AO is pointing to a doubling in losses bei ...
- ITV Announces World Cup TV Sponsors
Around the Net In MAD London, Sean Hargrave - Wednesday, May 16, 2018
ITV has announced that Budweiser, Volkswagen and Screwfix will sponsor its Wor ...