- New Chris Evans Show To Be Sponsored By Sky
Around the Net In MAD London, Sean Hargrave - Thursday, December 20, 2018
Celebrity radio DJ Chris Evans is moving from BBC Radio 2 ...
- Royal Canin Expands AKC Championship Sponsorship, Adds Celebs
Marketing Daily, Tanya Gazdik - Wednesday, December 19, 2018
"We picked celebrities who are huge dog lovers and who own ...
- Raheem Sterling Fronts New Nike Campaign
Around the Net In MAD London, Sean Hargrave - Monday, December 17, 2018
After speaking out about racism in football, Manchester City and England footba ...
- What Will Happen To Cycling's Team Sky?
TV Watch, Wayne Friedman - Friday, December 14, 2018
Team Sky has won the Tour de France event the last s ...
- Sky Pulls Out Of Cycling Sponsorship As Froome Vows To Battle On
Around the Net In MAD London, Sean Hargrave - Thursday, December 13, 2018
A new owner for Sky has meant the satellite tv broadcaster ...
- Guinness Sponsors The Six Nations
Around the Net In MAD London, Sean Hargrave - Monday, December 10, 2018
Diageo-owned Guinness has signed a six-year deal to sponsor the Six Natio ...
- Cadillac Shows Off New XT4 Via Viceland, MSNBC Shows
Marketing Daily, Tanya Gazdik - Saturday, December 8, 2018
"Hustle" will showcase the Cadillac XT4 crossover and marks a unique co-produci ...
- 'Love Island' Looking For GBP3.5m New Sponsor
Around the Net In MAD London, Sean Hargrave - Tuesday, December 4, 2018
iTV is looking for a new sponsor of its 'Love Island" reali ...
- I'm Debbie, Fly Me (To Mars)
Mediapsssst, Richard Whitman - Monday, December 3, 2018
Would commercial sponsorships sully NASA's reputation? Public Citizen and Care2 are ...
- DAZN To Bring Ads To Streaming Platform
Digital News Daily, Alex Weprin - Monday, November 26, 2018
Existing live sports include lots of advertising opportunities. DAZN will need ...
- Barclays To Extend Its Premier League Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, November 15, 2018
"Sky News" predicts that Barclays is set to announce today a GBP3 ...
- Bank Of America Reaches Back To 'Nam Through Music To Engage Millennials
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Bank of America sought to drive positive sentiment among Millennials was throu ...
- Cadillac Enlists Rapper Nas For ComplexCon Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, November 4, 2018
"The XT4 is Cadillac's most aspirational entry into the brand to date ...
- Audi Gets Animated In 'Spies In Disguise'
Marketing Daily, Tanya Gazdik - Thursday, November 1, 2018
Super-agent Lance Sterling, voiced by Will Smith in the film, shows o ...
- Coca-Cola Partners With McLaren F1 For Rest Of 2018 Season
Around the Net In MAD London, Sean Hargrave - Friday, October 19, 2018
Coca-Cola has announced a branding deal with McLaren that will see t ...
- Coca-Cola Brand Makes First Formula 1 Outing, With McLaren
Marketing Daily, Karlene Lukovitz - Thursday, October 18, 2018
The initial deal calls for the flagship brand's logo to appear ...
- Bosch Partners Up With Formula E
Around the Net In MAD London, Sean Hargrave - Tuesday, October 16, 2018
Bosch has signed up to be the official white goods and pow ...
- Google Assistant Teams With Major League Baseball
AI & IoT Daily, Chuck Martin - Friday, October 12, 2018
Google's smart agent Google Assistant will be featured in integrations across platfor ...
- Google Expands Sponsorship Of MLB Postseason
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
Google's multiplatform brand content partnership includes its Google Assistant service becoming t ...
- AXA Partners With Liverpool FC
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Global insurance provider AXA has signed a long-term partnership with Liverpool F ...
- Hyundai, Tate Modern Open Politically Charged Exhibit
Marketing Daily, Tanya Gazdik - Tuesday, October 2, 2018
In response to the controversy surrounding migration, Cuban artist Tania Bruguera creat ...
- New Amsterdam Vodka Signs First Sports Deal, With NHL
Marketing Daily, Karlene Lukovitz - Monday, October 1, 2018
The rapidly growing brand is investing in a leap in visibility, ...
- Unilever Signs LaLiga Deal
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Unilever has signed a deal with LaLiga, Spain's top football league, ...
- Sports Sponsorships To Exceed GBP65bn This Year
Around the Net In MAD London, Sean Hargrave - Monday, October 1, 2018
Figures from Warc suggest companies are expected to spend GBP65bn this ye ...
- Allianz Makes Multi-Year Olympics Commitment
Marketing Daily, Tanya Gazdik - Thursday, September 20, 2018
The Olympic games and spirit are "very complementary" to the company's bran ...
- Mastercard Signs ESports Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, September 19, 2018
The rise of eSports is confirmed today with news in "The Dru ...
- Mastercard Enters Esports Arena With Riot Games Deal
Digital News Daily, Alex Weprin - Wednesday, September 19, 2018
The global payments company will become a worldwide partner for Riot Game ...
- F1 Reverses Sponsorship Ban On Betting Brands
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
F1 is to allow sponsorships from betting brands, "The Drum" reports. T ...
- Rakuten Joins Spartan Race As Sponsor
Marketing Daily, Tanya Gazdik - Friday, September 7, 2018
Rakuten branding will be integrated throughout Spartan's global ecosystem of events, digit ...
- Pizza Hut Rolls Out Its First NFL Sponsorship Season Blitz
Marketing Daily, Karlene Lukovitz - Tuesday, September 4, 2018
In addition to ads featuring Steelers' Antonio Brown and JuJu Smith-Schuster, t ...