- Lincoln Brings Influencers Together For A Salon
Show Daily: Videos, Staff Writers - Thursday, April 25, 2019
Jon Pearce, global chief creative officer at Hudson Rouge, said client Linco ...
- NBCU Leads New Olympic Sales Efforts For 4 Olympic-Paralympic Games
Television News Daily, Wayne Friedman - Thursday, April 18, 2019
The deal, spanning 2021 to 2028, will combine selling of Team U ...
- Nike Cashes In On Sticking With Woods While Other Brands Fled
Marketing Daily - Top of the News, Thom Forbes - Tuesday, April 16, 2019
Nike's first payoff? Millions of fans seeing Tiger Woods raise a clench ...
- Ad-Free Disney+ Throws Marketers For A Loop
Digital News Daily, Alex Weprin - Friday, April 12, 2019
The decision was something of a surprise, with many close observers expecti ...
- Coachella Sponsors Include Marriott Bonvoy, BMW, Heineken
Marketing Daily, Tanya Gazdik - Thursday, April 11, 2019
"Our millennial audience has really taken to [Marriott Bonvoy Moments], especially o ...
- Teletrax, iQMedia Form Kinetiq, Combine Paid Ads, Earned Media Metrics
Television News Daily, Wayne Friedman - Wednesday, April 10, 2019
Through smart TVs, Kinetiq says it can link TV brand exposures ...
- In A First, AT&T's Logo Will Be On All WNBA Uniforms This Season
Marketing Daily, P.J. Bednarski - Monday, April 8, 2019
The telecom reportedly is the first non-apparel brand partner to have i ...
- Red Roof Targets Cornhole Enthusiasts
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2019
The motel brand is partnering with the American Cornhole Organization to spons ...
- Grocery Employees Embrace Opening Day, Form Dodgers Logo
Marketing Daily, Tanya Gazdik - Thursday, March 28, 2019
The multi-year partnership with the Dodgers includes signage at the stadium a ...
- WHO Asks Government To Enforce Tobacco Ad Ban
Around the Net In MAD London, Sean Hargrave - Thursday, March 21, 2019
As the new F1 season gets underway, the World Health Organisation (WH ...
- Mars Expands Snickers' WWE Deal; Adds Skittles
Marketing Daily, Karlene Lukovitz - Monday, March 11, 2019
This year's deal includes co-branded Snickers Hunger Bars, as well as Wrestlemani ...
- Hyundai Sponsors LGBTQ Festival, Preps Iron Man Edition
Marketing Daily, Tanya Gazdik - Monday, March 4, 2019
Opening and closing nights will feature a "Drive Equality" wrapped Hyundai Tucs ...
- Sponsorships Are Not A Game, Neither Are Their ROIs
MediaDailyNews, BJ Roth - Monday, February 25, 2019
Ensure specific sponsorship elements (and the KPIs and methodology for measuring the ...
- Zion Williamson's Nike Shoes Failed. Who's Paying Now?
TV Watch, Wayne Friedman - Monday, February 25, 2019
Maybe there is an opportunity here for Nike. Look for it ...
- Bose Renews Channel 4 F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, February 18, 2019
Bose has renewed its sponsorship of Channel 4's Formula 1 racing coverag ...
- Puma, Ruffles, Mountain Dew, Biofreeze Announce NBA Partnerships, Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 13, 2019
Puma, which played an important part in the early footwear culture ...
- Dunhelm To Sponsor 'This Morning'
Around the Net In MAD London, Sean Hargrave - Monday, February 11, 2019
Homeware retailer Dunhelm will sponsor "This Morning" on ITV. The new sponsorsh ...
- Uber Eats To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, February 1, 2019
Uber Eats is to be the new sponsor of ITV2 hit sho ...
- Bank Or Beer? Six Nations Rugby Sponsor's Woes
London Blog, Sean Hargrave - Friday, February 1, 2019
Guinness gets a GBP9m bargain only to find people think RBS sti ...
- Aldi Renews Team GB Sponsorship Until 2025
Around the Net In MAD London, Sean Hargrave - Monday, January 28, 2019
Aldi has renewed its Team GB sponsorship until 2015, "Campaign" reports. ...
- Arkadium Expands Into Online Betting, Partners With Sportradar
Publishers Daily, Melynda Fuller - Friday, January 25, 2019
As sports gambling becomes more mainstream, Arkadium saw an opportunity to ...
- Great Clips Aligns With X Games, Airstream With Spartan Race
Marketing Daily, Tanya Gazdik - Thursday, January 24, 2019
A video shows four-time X Games medalist James Woods getting a n ...
- Lowe's Signs On To NFL, Hyundai Decides Not To Renew
Marketing Daily, Tanya Gazdik - Tuesday, January 22, 2019
The money Hyundai saves by not renewing the sponsorship will be reallocat ...
- Anchor: Podcasts With Ads Doubled Following Sponsorships Launch
Digital News Daily, Alex Weprin - Wednesday, January 16, 2019
Anchor's data says the total number of podcasts with ads were ...
- Fans Split On Political Super Bowl TV Ads -- What About Search?
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 16, 2019
Would fans' perception change if they saw political search ads and displa ...
- 'People,' 'Allrecipes' Team For Awards-Season Content
Publishers Daily, Melynda Fuller - Monday, January 14, 2019
The new editorial partnership is sponsored by Reynolds Wrap, Philadelphia Dips a ...
- Oscar Mayer Partners With NASCAR's Roush Fenway Racing
Marketing Daily, Tanya Gazdik - Friday, January 11, 2019
Other NASCAR primary sponsors this year include Ally Financial and Auto-Owners Insura ...
- Suzuki To Sponsor 'Gogglebox'
Around the Net In MAD London, Sean Hargrave - Thursday, January 10, 2019
Suzuki has moved from sponsoring "Ant & Dec's Saturday Night Takeaway" ...
- Media Auditor MMI Diversifies, Acquires Sponsorship Science
MediaDailyNews, Joe Mandese - Monday, January 7, 2019
Media Management Inc., a leading auditor of media buys for big marketer ...
- 'NatGeo' Has PhRMA Spotlight Sponsor Special 'Future Of Medicine' Issue
Publishers Daily, Melynda Fuller - Friday, December 21, 2018
"The Immortal Corpse" story, one of the pub's most ambitious projects, follo ...