- Why Women's Sports Are Now A Top Draw For TV Advertisers
MAD London, Marlene Grimm - Monday, September 30, 2019
A record-breaking FIFA Women's World Cup is prompting brands to reevaluate women ...
- Rugby World Cup Shows Gulf Between Sponsors And Awareness
London Blog, Sean Hargrave - Friday, September 20, 2019
The public associates brands with rugby -- just not the actual Wor ...
- Land Rover Partners With U.S. Ski & Snowboard
Marketing Daily, Tanya Gazdik - Wednesday, September 18, 2019
Top U.S. team members will take part in brand events, custom conte ...
- Horizon's Scout Launches Sponsorship Unit
MAD, Larissa Faw - Tuesday, September 10, 2019
Scout 360 will provide professional sports teams, venues and properties with sponsorsh ...
- Cuban Sells Majority Stake In HDNet To Anthem Sports & Entertainment
Television News Daily, Wayne Friedman - Tuesday, September 10, 2019
HDNet is the home of network AXS TV and HDNet Movies. Ta ...
- Tesco Sponsors The Return Of 'Supermarket Sweep'
Around the Net In MAD London, Sean Hargrave - Tuesday, September 10, 2019
It has been off-air for well over a decade, but as ...
- Coca-Cola Signs Up For Euro 2020
Around the Net In MAD London, Sean Hargrave - Monday, September 9, 2019
Coca-Cola has signed up sponsor Euro 2020, "Campaign" writes. The drinks bra ...
- Tony The Tiger Suits Up For The Sun Bowl
Mediapsssst, Richard Whitman - Tuesday, August 20, 2019
Call it The Tony The Tiger Sun Bowl going forward. It's sa ...
- Honda Targets Gen Z With Riot Games Partnership
Marketing Daily, Tanya Gazdik - Thursday, August 8, 2019
Millennials and Gen Z are the only generations gaining automotive market sha ...
- Premier League Sets New Record For Shirt Sponsorships
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Premier League football clubs set a new record last season for shi ...
- Paddy Power Takes 'Save Our Shirt' Campaign To Scotland
Around the Net In MAD London, Sean Hargrave - Tuesday, July 23, 2019
Paddy Power's "Save Our Shirt" campaign has moved north of the bord ...
- The Furore Around Paddy Power's Football Kit Spoof
Around the Net In MAD London, Sean Hargrave - Monday, July 22, 2019
"Marketing Week" is covering the furore stirred up by gambling company, Pad ...
- 'Time' Moon Landing Anniversary Issue Features Jimmy Dean Cover Ad, VR App
Publishers Daily, Sara Guaglione - Friday, July 19, 2019
Jimmy Dean is celebrating 50 years this year, too, and is al ...
- Hyundai Gets Behind FIFA Women's World Cup
Marketing Daily, Tanya Gazdik - Friday, July 5, 2019
The theme of the campaign is "True Passion," which refers to fema ...
- Forget Stereotypes - Male Viewers Are Setting New Records For Women's Football
London Blog, Sean Hargrave - Thursday, June 27, 2019
Thought the Lionesses were being roared on by women? Think again. T ...
- Hyundai Supports LGBTQ Community With Film Series
Marketing Daily, Tanya Gazdik - Wednesday, June 26, 2019
The film series will feature three episodes that bring together three burgeoni ...
- Ruffles Signs NBA's Anthony Davis
Marketing Daily, Tanya Gazdik - Thursday, June 20, 2019
The Ruffles/Davis Chip Deal extends to NBA All-Star 2020 in Chicago, Davi ...
- Direct Line Sponsors Film On 4
Around the Net In MAD London, Sean Hargrave - Wednesday, June 19, 2019
Direct Line has signed up to be the new sponsor of Fi ...
- BT Signs GBP50m England Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, June 5, 2019
BT has signed a five-year deal, worth GBP50m, to sponsor all ...
- Netflix Is Taking Over The Whole World, Including Bryant Park Movie Night
TV Watch, Phyllis Fine - Wednesday, June 5, 2019
It may take over sponsorship of Bryant Park Movie Night -- b ...
- In Nike Debut, Naomi Osaka Shushes All The Noise
Marketing Daily, Sarah Mahoney - Wednesday, May 29, 2019
In the spot, the 21-year-old phenom practices in an empty stadium, whi ...
- Indiana Analytics Platform Sponsors Indy 500 Team
Email Marketing Daily, Ray Schultz - Thursday, May 23, 2019
250ok's logo will appear on the car of the Juncos Racing te ...
- Mastercard Sponsors Arsenal Women FC
Around the Net In MAD London, Sean Hargrave - Wednesday, May 22, 2019
Mastercard is tapping into the popularity of women's football by announcing maj ...
- Are Tobacco Brands Dodging Ad Bans Via F1?
Around the Net In MAD London, Sean Hargrave - Monday, May 13, 2019
Campaigners are complaining that tobacco companies are getting around advertising bans throu ...
- MassMutual Plans Tiny (Literally) Derby Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 1, 2019
"Small Acts" is a series of 20 miniature OOH messages that wi ...
- Valvoline Sponsors Soccer Championship
Marketing Daily, Tanya Gazdik - Monday, April 29, 2019
Valvoline is partnering with O'Reilly Auto Parts to expand reach to reta ...
- NowThis Named Media Partner For Tribeca Film Festival
Publishers Daily, Melynda Fuller - Friday, April 26, 2019
NowThis has been tapped by the organization to provide viewers with behind-the-scen ...
- Acura Renews NOLA Jazz Fest Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, April 25, 2019
Festival-goers can view the automaker's full model lineup and take complimentary phot ...
- 'Southern Living' Partners With Sponsors, Builds 2019 Idea Home
Publishers Daily, Melynda Fuller - Thursday, April 25, 2019
The latest Idea House will be on display on Amelia Island, Florid ...
- Verizon Deal Promotes YouTube TV's Goal: More Market Share
Digital News Daily, Alex Weprin - Wednesday, April 24, 2019
The deal will result in special offers for Verizon customers, perhaps reduci ...