- Havas Media Group, 'Tastemade' Partner To Reach Millennials
Publishers Daily, Sara Guaglione - Tuesday, March 10, 2020
Havas clients now get first-look access to original "Tastemade' content, media a ...
- Starling Lining Up Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Friday, March 6, 2020
The challenger bank, Starling, is in talks to become a sponsor ...
- Six Nations Is Not Ruling Out Switch To Pay TV
Around the Net In MAD London, Sean Hargrave - Monday, March 2, 2020
The Six Nations rugby tournament is not ruling out launching on p ...
- New Balance Builds Alliance With NBA
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, February 27, 2020
With Kawhi Leonard as the face of its rebuilding basketball division, N ...
- Honda Extends Naming Rights Of Stadium Through 2031
Marketing Daily, Tanya Gazdik - Tuesday, February 25, 2020
The partnership includes Honda Center exterior signage, freeway marquee placement, integration througho ...
- XFL Home Team May Be Sending Fans A Message -- On Helmets
Marketing Daily, P.J. Bednarski - Friday, February 21, 2020
The Dallas Renegades made a deal to show off the logo ...
- NFL Sponsorship Revenue Exceeds $1.47 Billion
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2020
The technology category had the highest volume of active sponsorship agreements ...
- Cactus Wins Scott Credit Union Account
MAD, Larissa Faw - Friday, February 14, 2020
After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blu ...
- Coronation Street Seeks A New Sponsor
Around the Net In MAD London, Sean Hargrave - Friday, February 14, 2020
Britain's longest-running soap, "Coronation Street," is looking for a new sponsor. "Campaig ...
- Deliveroo To Sponsor 'Ant & Dec's Saturday Night Takeaway'
Around the Net In MAD London, Sean Hargrave - Wednesday, February 5, 2020
Deliveroo has signed up to sponsor "'Ant & Dec's Saturday Night Takeawa ...
- Jeep Returns As X Games Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, January 22, 2020
The first "Jeep Presents: X Games Aspen Best in Snow" award (determin ...
- Tata Pulls Out Of F1 Sponsorship
Around the Net In MAD London, Sean Hargrave - Monday, January 20, 2020
Tata Communications has ended its $4m a year sponsorship of F1 ...
- Volkswagen Expands Arts Support In NYC
Marketing Daily, Tanya Gazdik - Sunday, January 19, 2020
Volkswagen's support fits into its "Drive Bigger" campaign, which focuses on worki ...
- Molson Coors Inks Canadian Deal With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 9, 2020
Molson Coors and the National Hockey League have announced a multi-year extensi ...
- Spotify And TikTok To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Friday, January 10, 2020
ITV has announced Spotify and TikTok to be sponsors of its dating-bas ...
- Emerson Collective Underwrites New 'Now This' Vertical
Publishers Daily, Sara Guaglione - Wednesday, January 8, 2020
"NowThis Impact" will partner with experts on key issues, ranging from t ...
- NFL Rocket Mortgage By Quicken Loans As Official Sponsor
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 7, 2020
The NFL has inked a multiyear deal with Rocket Mortgage by Quick ...
- BP And Toyota To Share Paralympic Sponsorship On Channel 4
Around the Net In MAD London, Sean Hargrave - Tuesday, January 7, 2020
BP and Toyota will share sponsorship of Channel 4's Tokyo 2020 Paralymp ...
- Brands Jump On College Bowl Game Sponsorship
Marketing Daily, Tanya Gazdik - Wednesday, December 25, 2019
Major brands with sponsorships include Mitsubishi Motors North America, Redbox, Capital On ...
- Honda Partners With HGTV For Dream Home
Marketing Daily, Tanya Gazdik - Sunday, December 15, 2019
Other sponsors include Lumber Liquidators, Rocket Mortgage by Quicken Loans, Wayfair, Cabine ...
- Vauxhall Signs Drama On 4 Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Thursday, December 12, 2019
Vauxhall is replacing Lexus as the sponsor of Channel 4 dramas. "Campaig ...
- Ram Lands Prominent Role In Macy's Parade
Marketing Daily, Tanya Gazdik - Tuesday, November 26, 2019
Besides the trucks towing floats, the brand also provided 65 trucks a ...
- Airbnb Signs Olympics Sponsorship Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 20, 2019
Airbnb has signed a nine-year deal to sponsor the Olympics and Paralympi ...
- Prince Andrew Loses Corporate Sponsors After 'Newsnight' Interview
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Prince Andrew's flagship Pitch@Palace star-up business scheme is losing vital sponsors followi ...
- Discover, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Monday, November 18, 2019
The financial services company is also taking on the role of tit ...
- Are Sports Betting Sponsorships Right For Your Brand?
MAD, Larissa Faw - Monday, November 11, 2019
Horizon Media has issued a new report on emerging opportunities around spor ...
- Just Eat To Sponsor 'Love Island'
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
Food delivery service Just Eat has signed a two-year sponsorship deal f ...
- USA Triathlon Embraces CBD With Pure Spectrum Partnership
Marketing Daily, Steve Ellwanger - Tuesday, October 22, 2019
USA Triathlon became the first American national governing body in the Olymp ...
- Nissan, Univision Tap Latin Grammy Nominee For Concert Series
Marketing Daily, Tanya Gazdik - Tuesday, October 22, 2019
The sponsorship has "allowed us to develop a deeper, more meaningful relationsh ...
- LeBron Under Fire For Criticizing Tweet Supporting Hong Kong Protests
Marketing Daily - Top of the News, Thom Forbes - Wednesday, October 16, 2019
Meanwhile, James' brand sponsors "are staying mum amid [the] firestorm," writes Tam ...