- NHL Thinks With Its Head: Sells Ad Space On Helmets
TV Watch, Wayne Friedman - Tuesday, December 29, 2020
NHL commissioner Gary Bettman said the move was made as an "unusu ...
- Guaranteed Rate Inks NHL Deal, Extends NASCAR Relationship
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
The retail mortgage lender has been expanding its national presence with vario ...
- Toyota Affirms Commitment To U.S. Olympics, Paralympics
Marketing Daily, Tanya Gazdik - Thursday, December 17, 2020
The extensions will allow the automaker "to develop plans that will garn ...
- Royal Canin Enlists Wayne Brady For Puppy Pre-Show
Marketing Daily, Tanya Gazdik - Tuesday, December 15, 2020
Sports commentator Mary Carillo serves as honorary judge and will crown t ...
- Houston MLS Rebrands Amid Growth Spurt
Marketing Daily, Tanya Gazdik - Tuesday, November 17, 2020
"We have a unique structure to work together in order to bui ...
- Carvana Partners With Race Car Driver Jimmie Johnson
Marketing Daily, Tanya Gazdik - Thursday, October 29, 2020
Johnson's new paint scheme will be unveiled prior to the start ...
- National Hockey League Signs Verizon As Sponsor
Marketing Daily, Tanya Gazdik - Sunday, September 27, 2020
As a season-long Fantasy Sports Partner of the NHL, Verizon Media's Yah ...
- Tweaks To Twitch
Digital News Daily, - Thursday, September 17, 2020
Last week, Twitch announced it has been added to Amazon's ad portfol ...
- Volvo Offers Sweepstakes Tied To Virtual NYC Marathon
Marketing Daily, Tanya Gazdik - Thursday, September 10, 2020
As the official vehicle of the TCS New York City Marathon, Vol ...
- Inscape, Kinetiq Link TV Brand Exposures, Smart-TV Household Data
Digital News Daily, Karlene Lukovitz - Wednesday, September 9, 2020
Combining the data enables new options for ad detection and new measureme ...
- JPMorgan Chase Reimagines U.S. Open Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, September 3, 2020
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shar ...
- Hyundai Continues Support Of Reimagined Film Festival
Marketing Daily, Tanya Gazdik - Saturday, August 29, 2020
At a drive-in theater, Hyundai will provide a VIP experience where filmmaker ...
- Eight New Shark Week Sponsors Include Jeep, Heineken, Nationwide, Burger King, Home Depot
Television News Daily, Wayne Friedman - Monday, August 3, 2020
One of cable TV's biggest summer week-long programming efforts, "Shark Week" retur ...
- Brand Spending On Esports Projected To Top $1 Billion By 2022
Research Intelligencer, Joe Mandese - Wednesday, July 29, 2020
Brand spending -- both ad buys and sponsorships -- for esports ...
- Goldman Sachs Debuts PGA-Themed Effort
Marketing Daily, Tanya Gazdik - Sunday, July 19, 2020
Emotion-driven creative from 72andSunny features a supportive letter written to golfer Patri ...
- Washington Redskins To Change Name
Marketing Daily, Tanya Gazdik - Monday, July 13, 2020
The name change won't happen immediately and the NFL franchise is sti ...
- Audi, Major League Soccer Collaborate On Spot
Marketing Daily, Tanya Gazdik - Tuesday, July 7, 2020
The 60-second spot was created by Audi's in-house creative team KreativWerk a ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel Recovery
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 1, 2020
The travel industry is showing signs of recovery, data from Goldman Sac ...
- Kind Partners With Ali Forney Center For Pride March Tribute
MediaDailyNews, Sara Guaglione - Saturday, June 27, 2020
The light installation will be placed next to Greenwich Village's Stonewall In ...
- NASCAR Bans Confederate Flag, Advance Auto Parts Signs On As Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, June 10, 2020
NASCAR announced in a tweet Wednesday afternoon that it will no long ...
- Subaru Expands Participation By Making 5K Virtual
Marketing Daily, Tanya Gazdik - Wednesday, June 3, 2020
The event is attracting participants from other states who wouldn't otherwise ...
- Screenvision Returns To Movie Screens, Albeit Outdoors: State Farm Sponsors Drive-In Series
MediaDailyNews, Joe Mandese - Friday, May 22, 2020
Screenvision Media, which has been expanding to out-of-home locations beyond its ba ...
- Formula E Partners With UNICEF For Esports COVID-19 Fundraiser
Marketing Daily, Tanya Gazdik - Wednesday, April 15, 2020
The nine-week program will be showcased live across Formula E digital asset ...
- NPR's 'News Now' Is The Nation's No. 1 Podcast, New Ranking Report Shows
Research Intelligencer, Joe Mandese - Monday, April 13, 2020
"NPR News Now" is the nation's No. 1 podcast, according to t ...
- Target Sponsors Limited-Ads NBCU Family Movie Nights Across Cable Networks
Digital News Daily, Karlene Lukovitz - Friday, April 10, 2020
'Harry Potter' movies wlll be simulcast on USA, Syfy and E! ...
- Ten Big Brands On Board For NBCU's Peacock Launch This Week
Television News Daily, Wayne Friedman - Monday, April 13, 2020
Peacock, which rolls out this week, will be part of NBCU's O ...
- Wimbledon Cancelled, U.S. Open Facility Converted To Hospital
Marketing Daily, Tanya Gazdik - Friday, April 3, 2020
Wimbledon takes in $55 million each year from its sponsors, while t ...
- Sponsors Say Olympics Postponement Not Definite
Marketing Daily, Tanya Gazdik - Monday, March 23, 2020
"At this time we have no further comment, as we understand t ...
- NASCAR, USTA, Formula-E, PGA Latest To Suspend Events
Marketing Daily, Tanya Gazdik - Friday, March 13, 2020
NASCAR announced today it will postpone the race events at Atlanta Mot ...
- Ford Signs On As Kentucky Derby Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, March 11, 2020
Ford replaces Ram at the official truck, non-luxury SUV, car and v ...