- Wimbledon Returns With Sponsored Activities, U.S. Open Begins Ticket Sales
Marketing Daily, Tanya Gazdik - Sunday, June 27, 2021
American Express has teamed up with Andy Murray to create a n ...
- Lions Winners Demonstrate How Brands Went From Using Sports To Marketing Them
MediaDailyNews, Joe Mandese - Wednesday, June 23, 2021
As today's Lions for sports illustrate, the past 18 months have revers ...
- Is Nextdoor Stepping Into Facebook's Shoes?
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 23, 2021
Nextdoor could become the next big social media platform to share idea ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost ...
- Jaguar Renews Wimbledon Partnership
Marketing Daily, Tanya Gazdik - Tuesday, June 15, 2021
The automaker is planning a campaign themed "Unmatched Experiences," which aims ...
- Honda Highlights NHL Partnership In Creative Featuring Hockey Star
Marketing Daily, Tanya Gazdik - Tuesday, June 1, 2021
NHL All-Star and Stanley Cup Champion Alex Pietrangelo and his wife Jay ...
- 'Last Week Tonight With John Oliver' Can't Sell Sexual Wellness Blanket
TV Watch, Wayne Friedman - Thursday, May 27, 2021
Oliver delivers a sharp prank to three TV stations -- but conte ...
- Razor Start-Up Latest NHL Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, May 26, 2021
Fans will see the Shavelogic brand across NHL media platforms during marqu ...
- Olympics Could Once Again Be In Jeopardy
Around the Net In Brand Marketing, Tanya Gazdik - Monday, May 24, 2021
The Tokyo Olympics could be in jeopardy of being cancelled or postpon ...
- Waking Up To Gaming
The MediaPost Cases, Lisa Singer - Monday, May 24, 2021
Bud Light's Director of Sports Marketing talks esports opportunities for brands, B ...
- Olive, Scotiabank Sponsor NHL 'Bracketology'
Marketing Daily, Tanya Gazdik - Monday, May 3, 2021
Fans can compete with friends and family in private leagues or wi ...
- Biles Jilts Nike, Jumps To Athleta
D2C Insider, Sarah Mahoney - Monday, April 26, 2021
The long-term partnership focuses especially on Athleta Girl and includes signature produc ...
- Disney Sells Out Oscar Ads, Reaps $2M Per :30
Television News Daily, Wayne Friedman - Friday, April 23, 2021
Top sponsor-level advertisers in this year's show include Google, General Motors, Rol ...
- YouTube Select Sponsorships Announced To Focus On Seasonal Events
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 20, 2021
Brands want to connect with consumers searching for entertaining videos, from cultur ...
- State Farm Inks Multi-Year Twitch eSports Sponsorship
Digital News Daily, Karlene Lukovitz - Friday, April 16, 2021
The brand's activations will include presenting sponsor status for a tournament ...
- Procter & Gamble Partners With Major League Soccer
Marketing Daily, Tanya Gazdik - Tuesday, April 13, 2021
P&G will collaborate with MLS "to bring even more accessibility and inclusi ...
- Molson Coors 'Sparks' Deal With WNBA Team That Includes Non-Alcoholic Brands
Marketing Daily, P.J. Bednarski - Wednesday, March 31, 2021
Molson Coors Beverage Co., will become the first-ever beer partner in t ...
- Are Adidas' Kermit The Frog Kicks Gen Z Catnip?
Marketing Daily, Sarah Mahoney - Thursday, March 25, 2021
It's the first sustainable model for a Stan Smith/Kermit sneaker collab, a ...
- Nissan Extends Formula E Commitment
Marketing Daily, Tanya Gazdik - Wednesday, March 24, 2021
Nissan is using Formula E to demonstrate the power and performance ...
- Toyota Collaborates With Marvel Entertainment
Marketing Daily, Tanya Gazdik - Tuesday, March 23, 2021
The sponsorship includes a custom comic-book cover featuring the Sienna with Marv ...
- Kendall-Jackson, La Crema Wines To Show And Place at Kentucky Derby
Marketing Daily, P.J. Bednarski - Tuesday, March 16, 2021
This is a hoped-for bounceback year for the Kentucky Derby, which la ...
- Tubi In First NASCAR Sponsorship
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Sponsorships of Chip Ganassi Racing will be featured during races in Mar ...
- Formula E Founding Sponsor Tag Heur To Deepen Relationship
Marketing Daily, Tanya Gazdik - Wednesday, February 24, 2021
The driver who claims the Tag Heuer Fastest Lap is awarded o ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Jeep Renews X Games Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, January 31, 2021
The event provides a venue to engage with "like-minded outdoor enthusiasts," Jeep ...
- Acura, Adobe Among Sponsors For Virtual Sundance Film Festival
Marketing Daily, Tanya Gazdik - Thursday, January 28, 2021
The virtual aspect presents new opportunities and the chance to reach mo ...
- Discover, Honda, MassMutual, Scotiabank Sponsor NHL Divisions
Marketing Daily, Tanya Gazdik - Tuesday, January 5, 2021
One All-Division Team will be selected for each of the four divisio ...
- How YouTube Impacts Consumer Purchase Habits
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 30, 2020
To determine how much sponsored campaigns on YouTube influenced buying decisions, Gen.vid ...
- Goodyear Preps Cotton Bowl Promos
Marketing Daily, Tanya Gazdik - Tuesday, December 29, 2020
AT&T Stadium's jumbotron will feature a virtual tribute to healthcare workers a ...