- Subaru Launches eSports Gaming Center
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2021
The Subaru Esports Hub features 12 gaming stations with PlayStation 4 ...
- NHL, Navy Federal Credit Union Extend Sponsorship
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, October 20, 2021
The National Hockey League and Navy Federal Credit Union have extended the ...
- Coinbase Signs On As Exclusive Cryptocurrency Platform Partner To NBA, WNBA
MAD, Steve McClellan - Wednesday, October 20, 2021
The agreement was negotiated by GroupM's Wavemaker which picked up media A ...
- ABC/ESPN Boosts NHL's Sponsors List
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
A strong upfront TV advertising market pulled in a big roster ...
- Google Extends NBA Playoff Sponsorship For Google Pixel On ESPN
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Google is expanding its on-air TV ad presence with sports as i ...
- Google, NBA Sign Multiyear Marketing And Tech Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 18, 2021
As the Official Search Trends and Fan Insights Partner and Official Sear ...
- This Article Is Brought To You By...Me!
MAD, Zach Rosenberg - Monday, October 4, 2021
Though still used frequently, the phrase "brought to you by" on commerci ...
- Dick's Sporting Goods Partners With WNBA
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, September 26, 2021
The WNBA has signed a multiyear deal naming Dick’s Sporting Goods as t ...
- Coinbase Bets Big On Music Events, Sponsors The Governors Ball, Two Upcoming EDC Festivals
MAD, Steve McClellan - Thursday, September 23, 2021
Coinbase will launch an on-site NFT gallery experience at all three ...
- NHL Partners With Money Transfer Provider OFX
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, September 22, 2021
The National Hockey League and international money transfer provider OFX have agre ...
- Karma Automotive Partners With Las Vegas Raiders
Marketing Daily, Tanya Gazdik - Monday, September 6, 2021
The relationship incorporates the Karma brand with the Raiders' digital, print, onli ...
- Tide's First Washing Machine Is A Very Limited Edition
Marketing Daily, Les Luchter - Wednesday, September 1, 2021
Partnering with NFL, Tide created 10 units of the Tide Cold Washe ...
- Mitsubishi Sponsors Team In All-Women Off-Road Competition
Marketing Daily, Tanya Gazdik - Wednesday, August 25, 2021
Jeep and Yeti are sponsors of the navigation and endurance rally. ...
- With Naomi Osaka, Levi's Keeps Upping Its Cultural Cool
Marketing Daily - Top of the News, Sarah Mahoney - Monday, August 23, 2021
The denim heavyweight is rolling out a new collaboration with tennis superst ...
- Subway Franchisees Call Foul On Megan Rapinoe's Olympics Gesture
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, August 18, 2021
Some franchisees want the chain to pull any ads featuring the socc ...
- Hyundai Sponsors Outfest, Creates LGBTQ Spot
Marketing Daily, Tanya Gazdik - Sunday, August 15, 2021
Other sponsors include Warner Media, Amazon Prime, IMDB, AARP, Clear Channel Outdoo ...
- Lexus Inks Deal With Miami Dolphins
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2021
The luxury brand is now the official luxury vehicle of the Mia ...
- A Fresh Take On Sports Sponsorship Returns In Post-Pandemic World
Marketing Insider, Jon Last - Tuesday, August 10, 2021
For nearly three in 10 consumers, the return to live sports h ...
- Genesis Inks Naming Rights At Scottish Open
Marketing Daily, Tanya Gazdik - Sunday, August 8, 2021
The designation comes at important time for golf event, to be co-sanction ...
- Best Buy Signs On To Criteo's Retail Media Network
Performance Marketing Insider, Laurie Sullivan - Monday, August 9, 2021
Best Buy, a longstanding Criteo customer, has signed on to use t ...
- Kyrie Irving Backpedals On Nike Slam
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, August 3, 2021
NBA star Kyrie Irving says he was out of line in public ...
- Kyrie Irving Does Not Endorse His Own Nike Shoe
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 29, 2021
Nike is being blasted by one of its star athletes, who sa ...
- For Athleta, Visa, SK-II, Biles May Be More Golden Than Ever
Marketing Daily, Sarah Mahoney - Wednesday, July 28, 2021
Judging by brand and influencer reactions, the 24-year-old gymnast proves the zeitgei ...
- Lexus Partners With 100 Thieves, Expands Gaming Presence
Marketing Daily, Tanya Gazdik - Tuesday, July 27, 2021
The sponsorship is the biggest commitment Lexus has made in gaming a ...
- Adidas News: Bad Bunny's Messy Mashup, Kanye's Possible Brand Cheating
Marketing Daily - Top of the News, Sarah Mahoney - Friday, July 23, 2021
What's messy? Fans have to upload a photograph of their Cheetos-dusted fingerti ...
- 10 Marketing Insights Gleaned From The Olympics
Media Insider, Maarten Albarda - Friday, July 23, 2021
It's worth discussing how recent events have informed and continue to info ...
- 'Show Me The Money' In College Sports
Media Insider, Cory Treffiletti - Wednesday, July 14, 2021
The flood gates of sponsorship for college athletes have already opened, raisi ...
- Coors Light Brews Stanley Cup Ice Into Special Beer
Marketing Daily, Les Luchter - Monday, July 12, 2021
Ice from Champions Tampa Bay Lightning rink was collected and purified f ...
- Athletes Make Us Rethink Sports Sponsorship
Media Insider, Maarten Albarda - Friday, July 9, 2021
I believe the best value in sports sponsorship is in direct commerci ...
- MSG Named Exclusive Ad Rep For NYC's New Moynihan Train Hall
MediaDailyNews, Joe Mandese - Tuesday, July 6, 2021
Madison Square Garden Entertainment has been named the exclusive sales agent f ...