- Sam's Club Transforms Ad Business, Rolls Out Self-Service Search Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 15, 2022
Sam's Club is building out its advertising business, launching an ad experien ...
- Hyundai, BMW, Stellantis, Ford, Subaru Show LGBTQIA+ Support
Marketing Daily, Tanya Gazdik - Sunday, June 12, 2022
Several automakers are renewing the way they show support of the LGBTQI ...
- Lexus, Honda, BMW, Mercedes Play Up Racing Connection
Drive Time, Tanya Gazdik - Monday, June 6, 2022
Auto dealers subscribed heavily to the expression "Win on Sunday, sell ...
- Jaguar Land Rover Celebrates Queen's Platinum Jubilee
Marketing Daily, Tanya Gazdik - Sunday, June 5, 2022
Other brands that had a presence in the festivities include Diageo's Pimm ...
- ESPN Sells Out Ads In 'The Captain' Series About Derek Jeter
Television News Daily, Wayne Friedman - Tuesday, May 24, 2022
Walt Disney's ESPN has sold out all its ad inventory in i ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- Brands Toast Kentucky Derby -- Both Horse AND Turtle Versions
Marketing Daily, Les Luchter - Tuesday, May 3, 2022
Many, many brands are connected to the horse race, from liquor compani ...
- Online Vehicle Retailer Inks Deal With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, April 7, 2022
Canada-based online car retailer Clutch has agreed to a multiyear partnership wi ...
- BMW Returns As Coachella Partner
Marketing Daily, Tanya Gazdik - Thursday, April 7, 2022
The automaker's activation will feature Grammy Award-winning recording artist Doja Cat, w ...
- Volkswagen Sends ID.4 EV On Another Road Trip
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2022
Filmmaker Gilsdorf will capture her journey through a series of micro vide ...
- Kia America Strikes First Naming Rights Deal
Marketing Daily, Tanya Gazdik - Monday, April 4, 2022
The partnership will include the installation of EV charging stations, Kia vehic ...
- MLB Partners With Capital One
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 3, 2022
17:53:07Major League Baseball has signed a multiyear deal naming Capital One ...
- Hyundai Continues Support Of LA Arts
Marketing Daily, Tanya Gazdik - Sunday, March 20, 2022
Artist Barbara Kruger created a wrap affixed to a Hyundai Ioniq ...
- Jersey Mike's Subs Pledges At Least $10M For National Special Olympics
Marketing Daily, Steve Ellwanger - Monday, March 7, 2022
The chain will donate 100% of sales generated on March 30 fr ...
- MLS, DoorDash Announce Multiyear Partnership
Marketing Daily, Tanya Gazdik - Thursday, March 3, 2022
DoorDash is also partnering with DeAndre Yedlin, a star defender with Int ...
- NHL Sees Uptick In Partner Activations
Marketing Daily, Tanya Gazdik - Thursday, February 17, 2022
The event has attracted more than a dozen official NHL partners includi ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- Volkswagen, Porsche Sign Partnerships with SXSW
Marketing Daily, Tanya Gazdik - Thursday, February 10, 2022
VW will use the event to unveil the production version of t ...
- NBCU Promotes Dan Lovinger To President, NBC Ad Sales, Partnerships With Olympics Focus
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Lovinger will also manage NBCU's advertising with the U.S. Olympic and Paralymp ...
- Gatorade Signs Its First HBCU Athlete
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 27, 2022
Gatorade has signed a deal with Jackson State University quarterback Shedeur Sanders, marki ...
- Hyundai Partners With SoFi Stadium, Rams, Chargers
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2022
Hyundai will also sponsor 60 vehicle charging stations across the Hollywood Pa ...
- Acura Debuts Anime Series At Sundance Film Festival
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2022
"Chiaki's Journey" offers viewers a first look at Acura's trio of all-n ...
- SI Swimsuit Puts Its Money Where Its Model Is: No, Not That Model, A Far More Progressive One
MediaDailyNews, Joe Mandese - Thursday, January 20, 2022
A new "pay-with-change" ad model will require sponsors to be certified ...
- Michigan Music Venue Foregoes Naming Rights, Returns To Original Name
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, January 16, 2022
To anyone over 30, Pine Knob stayed Pine Knob, even after D ...
- LinkedIn Relaunches In China As InCareer Job Board With Sponsored Content, Pages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 17, 2021
Brands in China will have access to advertising such as sponsored conte ...
- NHL Winter Classic Attracts More Brands
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2021
New partners for the Truly Hard Seltzer NHL PreGame are Clorox, B ...
- Hyundai Expands Sunday Night Football Sponsorship
Marketing Daily, Tanya Gazdik - Sunday, December 5, 2021
"Evolving the Game" will feature Jerry Rice and Clay Matthews having ...
- BMW Renews Golf Sponsorships
Marketing Daily, Tanya Gazdik - Friday, November 26, 2021
Each year, the more than 100,000 guests who attend the BMW Championsh ...
- Australian Open Tennis Tournament To Require Vaccinations
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, November 21, 2021
Proclaiming that the “Australian Open will be back in all its glo ...
- Crypto.com Takes Over Naming Rights From LA's Staples Center
MediaDailyNews, Wayne Friedman - Wednesday, November 17, 2021
Cryptocurrency marketer Crypto.com has bought the naming rights to Los Angeles' Stapl ...