- NBA Star Stephen Curry's Shimmy At Center Of Rakuten's Latest Cashback Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Rakuten's latest cashback ad campaign that launched Thursday is all about t ...
- Disney's Second NHL Season Scores With 130 Advertisers, New Sponsors Mercedes, AmEx
Television News Daily, Wayne Friedman - Tuesday, October 11, 2022
130 advertisers across 70 categories have signed up to Disney TV networ ...
- Experiential Rebounds, Surges Double-Digits In Years Following Pandemic
MediaDailyNews, Joe Mandese - Monday, October 10, 2022
U.S. spending will rise 13.7% to $35.65 billion, while worldwide spending wi ...
- Rihanna To Headline Super Bowl Halftime Show
Digital News Daily, Karlene Lukovitz - Monday, September 26, 2022
Last year's show drew 120 million viewers, according to the NFL. ...
- Apple Music Bumps Pepsi As Super Bowl Halftime Show Sponsor
Television News Daily, Wayne Friedman - Friday, September 23, 2022
The NFL was looking to expand the musical halftime show and s ...
- ESPN's 'College GameDay' Adds Sponsors DoorDash, Old Dominion To Returning Ad Partners
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
All brand sponsors will appear throughout the show for the entire 2022-20 ...
- Super Bowl 95% Sold, Many Spots Topping $7M
Television News Daily, Wayne Friedman - Wednesday, September 7, 2022
The Super Bowl in Feb. 2023 will see 30-second commercial time toppi ...
- Amazon Now Consumers' Most-Preferred Ad Environment, While Instagram Is Marketers'
Digital News Daily, Karlene Lukovitz - Wednesday, September 7, 2022
Looking at media channels as a whole, sponsored events are the b ...
- Tackle This: LA Rams Score 19 New Marketing Deals For Upcoming Season
Television News Daily, Wayne Friedman - Friday, September 2, 2022
The team has also created a new director of media and entertainme ...
- Ally Financial Women Soccer Championship Shifts To PrimeTime
Marketing Daily, Tanya Gazdik - Wednesday, August 24, 2022
"We increased our media investment with CBS to help make it happen ...
- iHeartMedia To Host Metaverse Concerts In 'Fortnite' Virtual World
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 24, 2022
iHeartLand is a state-of-the-art entertainment space that creates a venue for mus ...
- IBM Extends U.S. Open Sponsorship For Five Years
Marketing Daily, Tanya Gazdik - Thursday, August 18, 2022
The company is introducing enhancements to the digital fan experience on t ...
- Cadillac Replaces Mercedes-Benz As U.S. Open Sponsor
Marketing Daily, Tanya Gazdik - Monday, August 15, 2022
Cadillac will provide vehicles to serve as the U.S. Open's official tourname ...
- VinFast Partners With Ironman Triathlon
Marketing Daily, Tanya Gazdik - Monday, August 1, 2022
Vietnam-based VinFast will supply electric vehicles, including scooters, cars, and buses, f ...
- Broadcasting Providence: Podcasting as a Business Strategy
The MediaPost Cases, Lisa Singer - Tuesday, August 23, 2022
Why simply drop a podcast when you can build an audio med ...
- ANA Finds Disconnect Over Performance Of Procurement, Especially For Media
MediaDailyNews, Joe Mandese - Thursday, July 28, 2022
While 75% of procurement execs say their role managing media has be ...
- Land Rover Enlists Chase For Defender Service Awards
Marketing Daily, Tanya Gazdik - Monday, July 25, 2022
Other sponsors include Pelican, "Outside Magazine," dentsu X, ei3 and Kong. ...
- Wavemaker Taps Geoff Spies To Direct Sports & Live Practice
MediaDailyNews, Joe Mandese - Thursday, July 21, 2022
He joins from Omnicom's Optimum Sports unit, and has more than ...
- Discovery Adds 6 New 'Shark Week' Sponsors, Ramps Up On-Air Promotion
Television News Daily, Wayne Friedman - Tuesday, July 19, 2022
Shark Week will run July 24-July 31, featuring never-before-seen footage of "walkin ...
- MLB Preps For All-Star Game, Launches All-Star House
Marketing Daily, Tanya Gazdik - Monday, July 18, 2022
New to this year's activations, the venue is billed as a "soci ...
- PepsiCo Expands Partnership With LeBron James
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, July 13, 2022
LeBron James has signed a a multi-year partnership with PepsiCo’s premium bottl ...
- Hyundai Signs On As Pickleball Sponsor
Marketing Daily, Tanya Gazdik - Wednesday, July 13, 2022
The automaker made its debut in the world of pickleball as t ...
- Kraft Heinz Replaced By Acrisure In Name Of Pittsburgh Steelers Stadium
Marketing Daily, Steve Ellwanger - Tuesday, July 12, 2022
The Steelers today announced a 15-year, naming-rights deal with Grand Rapids, Michigan-bas ...
- 'ESPYS' Award Show Signs 7 Official Sponsors, 20 Overall
Television News Daily, Wayne Friedman - Tuesday, July 12, 2022
Capital One will serve as the presenting sponsor of the show f ...
- When Tiny Is Big: NPR Sponsorship Leverages a Creator Squad
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
Sometimes bigger is not better, especially when making smarter use of soci ...
- Dallas Cowboys Partners With Gun-Themed Coffee Company
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, July 7, 2022
The Dallas Cowboys are facing criticism for partnering with a coffee cha ...
- Sports Drink BioSteel Inks NHL Sponsorship Deal
Marketing Daily, Tanya Gazdik - Thursday, July 7, 2022
BioSteel will also be a presenting partner of a marquee NHL soci ...
- Little Caesars NFL Sponsorship Prompts Tweets
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 20, 2022
Twitter users took to the platform to discuss Detroit-based Little Caesars taki ...
- Little Caesars Becomes The NFL's Official Pizza
QSR Insider, Sarah Mahoney - Tuesday, June 21, 2022
The third-largest pizza chain just out-Pizza'd the Hut, and is getting rea ...
- NBA Finals Up 21% to 12.3M Viewers, Branded Searches 32% Higher
Television News Daily, Wayne Friedman - Tuesday, June 21, 2022
Although these finals are nowhere near any of the 12 pre-pandemic seri ...