- This Just In... Apple Music Beats Pepsi's Super Bowl Halftime Sponsor Value
TV Watch, Joe Mandese - Wednesday, February 15, 2023
Apple Music beat Pepsi at least in terms of sponsorship value generate ...
- Energy Drink Nerd Focus Inks Partnership With NHL's New Jersey Devils
Marketing Daily, Steve Ellwanger - Monday, February 13, 2023
Devils' partnership "will really help to bolster Nerd Focus sales and bra ...
- Gamelancer Hires Kristopher Mychasiw As Head Of Global Partnerships, Sales
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
Mychasiw is known as an "industry disruptor," noted for tapping into emergi ...
- Jersey Mike's Signs On With NHL
Around the Net In Brand Marketing, Tanya Gazdik - Friday, February 3, 2023
Jersey Mike's has entered into a multiyear sponsorship deal with Jersey Mike' ...
- NHL Hosts Fan Festival, All-Star Weekend
Marketing Daily, Tanya Gazdik - Sunday, January 29, 2023
Brands with activations during the event include Truly, Discover, Fanatics, GEICO, Gre ...
- Bidstack Launches Dedicated Sports Division, Signs Deal With SimWin Sports League
Digital News Daily, Colin Kirkland - Wednesday, January 25, 2023
Bidstack's dedicated sports division aims to expand sponsorship and fan engagement ...
- White Claw Sponsors Sundance Festival With Interactive Lounge, Ad Featuring Filmmaker
Marketing Daily, Steve Ellwanger - Friday, January 20, 2023
The company is debuting a 30-second commercial, airing in between every fi ...
- Shell Energy Plans Green Initiatives For Soccer Stadium
Marketing Daily, Tanya Gazdik - Wednesday, January 18, 2023
The 11-year-old Major League Soccer club and Shell Energy are pursuing integrat ...
- Acura Expands Sundance Sponsorship
Marketing Daily, Tanya Gazdik - Tuesday, January 17, 2023
The brand will host panels with partners including the NAACP and "T ...
- Sports Sponsorships Support Brand Affinity, Though Future Is Cloudy
Research Intelligencer, Rob Williams - Tuesday, January 17, 2023
About 40% of parents in lower-income households said their children don't pl ...
- Marketing All-Star: Tina Mahal
MediaPost All Stars, Fern Siegel - Sunday, January 8, 2023
Tina Mahal spearheaded Frito-Lay's debut partnership with the 2022 FIFA World Cu ...
- PeaTos Snacks Will Promote Next 'Teenage Mutant Ninja Turtles' Release
Marketing Daily, Steve Ellwanger - Wednesday, December 21, 2022
Known for featuring odd characters on its packaging, pea-based snack food PeaT ...
- PPG, NHL Announce Multiyear Partnership Extension
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2022
PPG will continue to identify new ways to integrate its paints, coatin ...
- NHL Winter Classic Features Partners Including Honda, Biosteel, Discover
Marketing Daily, Tanya Gazdik - Thursday, December 15, 2022
Honda, the official automotive partner of the NHL in the U.S., wi ...
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 14, 2022
Toyota partnered with Influential to sponsor Asian-American Day Ones, a celebration ...
- Climate Editor Leaves Digital News Startup, Cites Chevron Sponsorship
MediaDailyNews, Joe Mandese - Tuesday, December 6, 2022
Bill Spindle said he left digital news startup Semafor over the appearan ...
- Cryptocurrency Most Searched Financial Category For Sponsorships
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 2, 2022
About $461 million in major league sporting club sponsorship revenue was generat ...
- Infiniti Leverages People's Choice Award Sponsorship
Marketing Daily, Tanya Gazdik - Thursday, December 1, 2022
The luxury automaker is launching custom creative spots and social activations wi ...
- Google Donates $1M To NBA Foundation
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 29, 2022
Google on Tuesday announced a $1 million donation, the largest from ...
- Mailchimp Is Part Of Intuit's NFL Sponsorship
Email Marketing Daily, Ray Schultz - Monday, November 21, 2022
Intuit Mailchimp is now the official NFL league sponsor for email marketi ...
- Messi Named Brand Ambassador For World Cup Sponsor Byju's
MAD, Steve McClellan - Thursday, November 10, 2022
The company said Messi was selected for his "passion for learning" a ...
- Ram Truck Enlists Chris Stapleton For Design Input
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2022
This latest partnership coincides with the release of Stapleton's "I'm a Ra ...
- P&G's New Probiotic Partners With Soccer Duo
Marketing Daily, Les Luchter - Tuesday, November 8, 2022
Married pro soccer couple Ashlyn Harris and Ali Krieger are promoting Ali ...
- Volkswagen, U.S. Soccer Extend, Expand Partnership
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2022
During each USSF match, there will be a takeover moment highlighting t ...
- Nike Suspends Relationship With Kyrie Irving After Controversial Social Post
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, November 5, 2022
Nike has suspended its relationship with Brooklyn Nets player Kyrie Irving after his social media po ...
- Monster Named Official Energy Drink Partner Of NY Rangers, Madison Square Garden
Marketing Daily, Steve Ellwanger - Thursday, October 27, 2022
As part of the new deal announced today, there will be ...
- Kia Launches Global Effort Tied To FIFA World Cup 2022
Marketing Daily, Tanya Gazdik - Thursday, October 27, 2022
The effort includes a social media campaign, #KiaInspireTogether, encouraging fans to crea ...
- Jagermeister Expands NHL Partnership
Marketing Daily, Tanya Gazdik - Monday, October 24, 2022
New activities include digitally enhanced dashboards and virtual slot in-ice ads th ...
- Tripadvisor Creates Amazon Prime Video Series - Travel Guides To Mysterious Destinations
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 19, 2022
Tripadvisor has announced a limited series on Prime Video to create uniq ...
- British Cycling Partnership With Shell Prompts Outrage
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 13, 2022
Green groups and others are not happy with British Cycling's new partnersh ...