- Forbes, Wednesday, July 12, 2023 11:12 PM
AT&T and Soccer United Marketing, the marketing arm of Major League Soccer, announced a multiyear sponsorship extension between AT&T and Leagues Cup, Federación Mexicana de
Futbol and MLS. "With soccer hotter and more popular than ever in the United States, brands like AT&T are doubling down to continue their support of the world’s most popular game in
the country with all eyes on the 2026 FIFA World Cup coming to the continent," per
Forbes.
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