Horizon Media's sports marketing division Scout is launching the Scout 360 unit to provide professional sports teams, venues and properties with sponsorship consulting services as well as advise on strategic initiatives such as asset mix valuations, fan insights, cross-channel media expertise, measurement strategies and whitespace identifications.
The eight-year old Horizon sports marketing unit has managed more than 200+ deals and invests $900 million annually on behalf of clients, such as GEICO, Burger King, Honda, United Rentals, Kroger and Petco.
Whereas Scout concentrates on sports opportunities from the brand side, Scout 360 will focus sponsorship consultation services to venues, properties and IP rights holders.
In its beta launch, Scout 360 has collaborated with the Carolina Panthers, International Champions Cup (ICC), Topgolf, Minnesota Twins, Florida Panthers, FC Barcelona, among others to help each develop a deeper understanding of their sponsorship offerings.
Scout 360 will be led by VP of Strategy and Insights Karen Van Vleet and heading up all Cross-Channel Measurement and Valuation services is Scott Savran, Senior Manager of Property Consulting and Analytics. They will work with a team of experts in sports marketing, media (including digital, social, mobile and out of home), consumers and sponsorship strategies.
“The coalition of services across Horizon Media, led by Scout 360, created a unique and impactful solution, resulting in the most well-rounded, in-depth evaluation and go-to-market strategy the sports business had ever seen,” asserts Michael Neuman, executive vice president, managing partner, Scout Sports and Entertainment.