- Yellow Tail Seeks UGC Videos For Third Super Bowl Outing
Marketing Daily, Karlene Lukovitz - Tuesday, November 13, 2018
Wine brand's 'Tastes Like Happy' campaign builds on the success of i ...
- Tostitos Makes Its Super Bowl Ad All About The Party
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Tostitos had a less-than-Super-Bowl-requisite budget of $850K and had the added difficul ...
- CBS Sets Super Bowl Streaming Plans
Digital News Daily, Alex Weprin - Tuesday, September 4, 2018
Next year's Super Bowl will stream without verifying users. It isn't y ...
- Olympics, Super Bowl Boost NBC And Broadcast Nets' February C3 Numbers
Television News Daily, Wayne Friedman - Friday, March 16, 2018
NBC's Winter Olympics in February helped lift overall C3 ratings for a ...
- Super Bowl Ad Directors? Yeah It's Pretty Much An Exclusive Boy's Club
Mediapsssst, Richard Whitman - Thursday, February 15, 2018
At least that was the case this year, according to stats pull ...
- NBC Gains 12% More OOH Viewers From Super Bowl
Television News Daily, Wayne Friedman - Friday, February 9, 2018
When adding in viewers watching at Super Bowl parties -- as we ...
- Yet Another Study Validates Supremacy Of Super Bowl Ads, This One's About Traffic
MediaDailyNews, Joe Mandese - Friday, February 9, 2018
In what could be described as an anti-inflation-gate story, it turns o ...
- Which Super Bowl Celebrities, Brands Generated The Most Buzz?
Digital News Daily, Laurie Sullivan - Tuesday, February 6, 2018
Amobee analysts looked at the celebrities generating the most tweets around Sup ...
- Patriots Featured In More Super Bowl Search Ads, Searches Than Eagles
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 7, 2018
The Eagles won the Super Bowl, but the Patriots had the mo ...
- How Super Bowl Ads Stacked Up On Social Media
Social Media Insider, Gavin O'Malley - Wednesday, February 7, 2018
Facebook advertisers are actually seeing the most video views on the Mond ...
- Verizon Demonstrates 5G At Super Bowl
Around the Net in IoT, Chuck Martin - Tuesday, February 6, 2018
The high speeds of 5G mobile communication is not yet ready f ...
- Super Bowl's Social Scores: Pepsi Wins Tweet Fest, Top Hashtags Go To Bud Light, Toyota
Digital News Daily, Gavin O'Malley - Monday, February 5, 2018
In terms of actual tweets, Pepsi won the night with its #ForTheFa ...
- TD Ameritrade Squeezes New Campaign Into Super Bowl Fest At Last Minute
MAD, Larissa Faw - Monday, February 5, 2018
The new campaign with Lionel Richie wasn't scheduled to air in t ...
- Bud Light's Dilly Dilly Wins The Attentiveness Bowl
Mediapsssst, Richard Whitman - Monday, February 5, 2018
According to TVision's Attention Index Bud Light's Dilly Dilly-- Bud Knight ...
- Hey Google: Alexa Loses Her Voice And Ranks No. 1
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 6, 2018
The most-viewed ad based on Super Bowl game-day data from Google a ...
- Why Merkle Ranked Avocados From Mexico No. 1 Super Bowl Ad
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 6, 2018
Avocados From Mexico returned for a second straight year and this ti ...
- Super Bowl Scores $414 Million In Advertising
Television News Daily, Wayne Friedman - Monday, February 5, 2018
This year's Super Bowl posted a slight decline in TV viewership vers ...
- Super Bowl Game Was Great, Commercials Were Not
TVBlog, Adam Buckman - Tuesday, February 6, 2018
The ads were by turns tasteless, overblown and insignificant -- so mu ...
- Amazon Gets Alexa To Not Notice That Super Bowl Commercial
Connected Thinking, Chuck Martin - Monday, February 5, 2018
While Amazon's clever Alexa Super Bowl commercial is getting widespread praise, t ...
- Data Suggests NFL Losing Young Fans
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2018
The National Football League (NFL) does not seem to resonate well wi ...
- Many Advertisers Going Local for A Share Of Super Bowl Hoopla
MAD, Larissa Faw - Friday, February 2, 2018
One of the challenges is to stand out and punch up the ...
- After 30 Years, U.S. Marines Reenlist In The Super Bowl
MAD, Steve McClellan - Sunday, February 4, 2018
The ad in the game, "A Nation's Call," kicks off a n ...
- Hyundai, Innocean Shift Super Bowl Plans In Final Hours
Marketing Daily, Tanya Gazdik - Sunday, February 4, 2018
The automaker and its agency, Innocean, originally intended to use footage captur ...
- Ram Super Bowl Spot Sparks Social Media Backlash
Marketing Daily, Tanya Gazdik - Monday, February 5, 2018
Twitter users expressed their displeasure with the 60-second spot, including Bernice ...
- String Theories: Is The NFL Broken Because It's Fixed?
MediaDailyNews, Tom Siebert - Monday, February 5, 2018
The NFL repeatedly positions itself legally as a "sports entertainment" business, n ...
- NFL Celebrates Itself 'Dirty Dancing' Style In The Big Game
Mediapsssst, Richard Whitman - Sunday, February 4, 2018
The spot, from Grey, was one of the funniest and most entertaini ...
- Mucinex Celebrates #SuperSickMonday
Out to Launch, Steve McClellan - Friday, February 2, 2018
On the Monday after Super Bowl Sunday, more people call in "sick" ...
- Wix Nabs Last-Minute SB Spot With 10-Hour Turnaround
Television News Daily, Larissa Faw - Friday, February 2, 2018
Reversing its earlier proclamation that it would bypass this year's Super Bo ...
- Super Bowl LII Fans To Advertisers, NFL: Entertain Me, Keep Politics Out Of The Game
Digital News Daily, Laurie Sullivan - Thursday, February 1, 2018
Fans sent a strong message to the NFL, players and advertisers ...
- Marketers Bet On Digital To Drive Interest In Super Bowl Ads
Digital News Daily, Alex Weprin - Thursday, February 1, 2018
Across industries, marketers are banking on their $5 million-plus ad buys ...