- Netflix Could Hit 19M U.S. Subs For Ad-Supported Option -- Potential $3B In Yearly Ad Revenue
Television News Daily, Wayne Friedman - Thursday, May 26, 2022
For a new ad-supported option, Netflix could hit levels near Hulu's ...
- Ad-Supported Offering Could Boost Netflix's Overall U.S. Revenue 21%
Digital News Daily, Karlene Lukovitz - Tuesday, May 24, 2022
The estimate assumes Netflix can gain about 10 million paid U.S. subscribe ...
- Sinclair's RSN Unit Hires Hulu Marketing Exec To Lead New D2C Division
Television News Daily, Wayne Friedman - Monday, May 23, 2022
Schneider will have oversight over the Bally Sports-branded D2C sports business conten ...
- Streaming Time Grows With Smart TV Ownership Worldwide
Research Intelligencer, - Friday, May 20, 2022
Smart TVs posted the biggest increase in streaming time, with a 3 ...
- Q1 Marked Streaming Inflection Point, Including Significant Revenue Slowdown
Video Insider, Karlene Lukovitz - Tuesday, May 17, 2022
U.S. SVOD revenue rose 16.9% in Q1 -- down from 27% ...
- TV Bundles Grow As Viewers Add Streaming Services
Research Intelligencer, - Friday, May 13, 2022
Many consumers say they plan to add to their current number ...
- TV Programming 'Sources' For Consumers Keep Growing, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Consumers in 2022 are now averaging 7.4 "sources" of TV content, ...
- SVOD Honeymoon Over? Penetration Down Despite Rise In Streaming-Only Viewers
Digital News Daily, Karlene Lukovitz - Thursday, April 28, 2022
Even as pay-TV subs decline, SVOD penetration is starting to be impact ...
- Are TV Programs On AVOD Of High Quality? Not Everyone Is Convinced, TiVo Survey Finds
Television News Daily, Wayne Friedman - Tuesday, April 26, 2022
Although AVOD services are growing, consumers are not entirely convinced the conte ...
- Is Cord-Cutting To Save On Entertainment Beginning To Wane -- Despite Inflation?
TV Watch, Wayne Friedman - Friday, April 22, 2022
A study released by MoffettNathanson Research and produced by HarrisX says t ...
- Broadband-Only HHs Rise Sharply In Q4, OTA Not So Much
Television News Daily, Wayne Friedman - Thursday, April 21, 2022
The greatest change over the last three years has been with broadband-on ...
- TV Shows Migrating From Streaming To Linear And Vice Versa
TVBlog, Adam Buckman - Wednesday, April 20, 2022
TV shows today are coming out from behind streaming paywalls for seco ...
- Analysts: U.S. Streaming Penetration Hits 80%; Netflix Q1 Subs Should Exceed Its Projection
Digital News Daily, Karlene Lukovitz - Monday, April 18, 2022
Nonpaid streaming service households drove growth up from 74% year ago; whi ...
- Smart TVs Establish Key Beachhead For Connected-Home Technology
Research Intelligencer, - Monday, April 11, 2022
More than three-quarters of U.S. households now own a smart TV, t ...
- Live TV Viewing Time With Legacy TV Providers Double Viewing Time Via CTV Devices
Television News Daily, Wayne Friedman - Friday, April 8, 2022
In Q4 2021, the average adult spent 2 hours/53 minutes a d ...
- AVODs Now Account For 25% Of Streaming Consumption
Advanced TV Insider, Karlene Lukovitz - Friday, April 8, 2022
AVODs are also attracting more diverse audiences than both traditional TV a ...
- Amazon Prime Video's U.S. Penetration Hits 45%
Digital News Daily, Karlene Lukovitz - Friday, April 8, 2022
Recent price hike shouldn't affect the video streaming service's popularity, says research ...
- Streaming Adoption Grows As Video Programming Choices Multiply
Research Intelligencer, - Thursday, April 7, 2022
The number of program titles on U.S. traditional TV and streaming servic ...
- Consumer Demand For Cross-Platform Functionality Will Force Aggregation
Video Insider, Karlene Lukovitz - Tuesday, April 5, 2022
More than 20% of U.S. consumers say they subscribe to too ma ...
- Younger Consumers Are Most Likely To 'Churn And Return' To Subscription Video
Research Intelligencer, - Tuesday, March 29, 2022
Twenty-five percent of U.S. consumers have cancelled a streaming video service a ...
- Peacock, Paramount+ Have Highest Shares of Lower-Priced Ad-Supported Subs Among Major Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, March 25, 2022
Discovery+ and HBO Max have had less uptake for their ad-supported tier ...
- Extra Fees Would Dissuade Some Viewers From Sharing Streaming Passwords
Research Intelligencer, - Thursday, March 24, 2022
About a quarter of the viewers who watch Netflix said they don ...
- Younger Viewers Favor SVODs More Than Broadcast TV Networks
Research Intelligencer, - Monday, March 21, 2022
Netflix and Amazon Prime Video are the only two services viewers ...
- Analyst Asserts Netflix Needs Ad Option, Especially In International Markets
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
As Netflix continues to seek growth in international markets, especially where competiti ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- Netflix, Disney+, HBO Max To Control Half Of Global SVOD Subs By 2027
Video Insider, Karlene Lukovitz - Tuesday, February 22, 2022
Disney+ will surpass Netflix by 2028, despite Netflix's addition of 60 milli ...
- Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
SVOD accounted for 78% of the record $32.3 billion in home entertainme ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...
- Is Netflix Slowing? Is It Just Getting Started? Yes and Yes
Video Insider, Karlene Lukovitz - Tuesday, January 18, 2022
Both are true, in different ways. Despite mounting competition, slowing North Americ ...