- Analyst Asserts Netflix Needs Ad Option, Especially In International Markets
Television News Daily, Wayne Friedman - Wednesday, March 16, 2022
As Netflix continues to seek growth in international markets, especially where competiti ...
- Streaming Platforms' Volatility: Consumer 'Retention' And 'Churn' Grow
Television News Daily, Wayne Friedman - Tuesday, March 15, 2022
The premium video streaming world continues to be volatile -- with subscribe ...
- Netflix Hasn't Hit 'Peak Content' As Programming Lineup Grows
Research Intelligencer, - Wednesday, February 23, 2022
Amid growing competition, the streaming platform is expected to air a compa ...
- Netflix, Disney+, HBO Max To Control Half Of Global SVOD Subs By 2027
Video Insider, Karlene Lukovitz - Tuesday, February 22, 2022
Disney+ will surpass Netflix by 2028, despite Netflix's addition of 60 milli ...
- Consumer Spend On Streaming Up 20%, All Other Home Entertainment Down Last Year
Digital News Daily, Karlene Lukovitz - Wednesday, February 9, 2022
SVOD accounted for 78% of the record $32.3 billion in home entertainme ...
- How Influential Is VOD In Kids' Media Consumption, Ad Recall, Purchase Intent?
Advanced TV Insider, Karlene Lukovitz - Thursday, February 3, 2022
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand perfor ...
- Is Netflix Slowing? Is It Just Getting Started? Yes and Yes
Video Insider, Karlene Lukovitz - Tuesday, January 18, 2022
Both are true, in different ways. Despite mounting competition, slowing North Americ ...
- Will Roku Follow Netflix's Path Or Something Else?
TV Watch, Wayne Friedman - Tuesday, January 11, 2022
Analysts think digital media companies and streamers could overtake Roku. Its sto ...
- Consumers Seek To Pare Streaming Costs In Quest For Simplicity
Research Intelligencer, - Monday, January 10, 2022
Consumers tend to care about the content more than the platform th ...
- Is Streaming Super-Aggregation Inevitable To Avoid Cable TV's Fate?
Video Insider, Karlene Lukovitz - Tuesday, January 4, 2022
As a new study shows, consumers' mounting frustration with content discovery a ...
- Despite Rivals, Netflix Retains Its Streaming Dominance
TV Watch, Wayne Friedman - Monday, January 3, 2022
Any way you slice it, Netflix leads the pack. Eight of t ...
- Curiosity Stream Bows Bundle With Access To Third-Party Streamers
Digital News Daily, Karlene Lukovitz - Wednesday, December 22, 2021
In another example of the aggregation trend in streaming, Curiosity Stream ...
- More U.S. Consumers 'Binge And Bail' On Streaming Apps
Research Intelligencer, - Tuesday, December 21, 2021
Subscribers to video apps may be more likely to cancel service aft ...
- SVODs Drove Total Global Content Spend Over $220B In 2021, $230B Projected For 2022
Video Insider, Karlene Lukovitz - Monday, December 20, 2021
Although commercial and public service broadcasters' content spend remained below 2019 level ...
- Disney+ Bumps Hulu As Third-Largest U.S. SVOD
Digital News Daily, Karlene Lukovitz - Monday, December 20, 2021
Of course, Hulu is also part of the Disney bundle that ...
- Streaming Forecast To Drive Content Spending Past $220 Billion
Research Intelligencer, - Monday, December 20, 2021
Comcast and Disney spend the most on content, including scripted content a ...
- Double-Digit Streamer Subscriber Churn? Actual Transactions Tell A Very Different Story
Advanced TV Insider, Karlene Lukovitz - Monday, December 20, 2021
Are SVOD subscription churn rates at 35% or even 44%? Actual transactio ...
- Global Spend On Streamers Forecast To Hit $200 Billion In 2025
Television News Daily, Wayne Friedman - Thursday, December 16, 2021
Competitors to Netflix are racing to outspend the subscription video-on-demand service. ...
- Streamer Growth Results in More Competition, Cutbacks In CTV Homes
Television News Daily, Wayne Friedman - Friday, December 10, 2021
U.S. viewers are watching more advertising video-on-demand services than subscription video-on-demand platform ...
- Subscription-Based Video Apps Outpace Ad-Supported Services By Viewer Hours
Research Intelligencer, - Friday, November 26, 2021
Consumption of apps or services that don't carry advertising, such as Netfl ...
- The Streaming Dynamics Shift Is Here... Lessons From Crackle And 'Ted Lasso'
Video Insider, Karlene Lukovitz - Tuesday, November 16, 2021
SVODs' household penetration dipped in Q3, while FAST and AVOD penetration gaine ...
- Parents Want SVOD Programming That Builds Confidence Of Kids
Research Intelligencer, - Monday, November 15, 2021
Restoring kids' confidence and joy are the top drivers of family adopti ...
- Streaming Subscriber Growth Stalls In Q3, AVOD, FAST Streamers Gain Momentum
Television News Daily, Wayne Friedman - Sunday, November 14, 2021
FAST platforms -- free (no subscription fee) ad-supported services -- are 2 ...
- Netflix Launches 5 Ad-Free Mobile Games
Television News Daily, Wayne Friedman - Tuesday, November 2, 2021
Netflix says all that is needed is a current subscription. The gam ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...
- Trump Starts Subscription VOD Service, Social Media Platform - Truth Social
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
The subscription VOD service will be called TMTG+ and intends to featu ...
- WarnerMedia's Q3 Revenue Growth Driven By HBO Max, Ad Revenue Down 12%
Television News Daily, Wayne Friedman - Friday, October 22, 2021
WarnerMedia ad revenues were down in Q3 this year, but overall revenu ...
- Deloitte: 84% Of U.S. Consumers Use SVOD, 65% AVOD, Streamers Need to Incorporate Social
Digital News Daily, Karlene Lukovitz - Wednesday, October 20, 2021
While streaming's popularity continues, users are harder to keep, and are looki ...
- Streaming Ads Twice As Likely To Be Deemed Relevant As Linear TV Ads
Digital News Daily, Karlene Lukovitz - Wednesday, September 8, 2021
Half of U.S. consumers say they prefer using AVOD services to redu ...
- Even Paid Content Viewers Are Surprisingly Ad-Tolerant
Advanced TV Insider, Karlene Lukovitz - Friday, September 3, 2021
Roughly 40% to 55% of consumers who pay for video/TV content a ...