- SVOD Subscriptions To Increase 65%, To Nearly 1.5B, By 2026
Video Insider, Karlene Lukovitz - Tuesday, May 11, 2021
The average subscriber will pay for 2.14 SVOD services, according to ...
- Streaming's 'Staggering' Disruption Since 2019 Drove Netflix U.S. Share Down Nearly 20 Points
Advanced TV Insider, Karlene Lukovitz - Friday, April 30, 2021
With the last two major SVOD launches in the game as ...
- Nielsen Starts Streaming Video Ratings Service For Platforms, Devices
Television News Daily, Wayne Friedman - Thursday, April 22, 2021
The new service measures "should be comparable to that of the metri ...
- U.S. Now Has More Streaming Subscriptions Than People: Report
Digital News Daily, Karlene Lukovitz - Monday, April 12, 2021
Ampere Analysis puts SVOD subs at 340 million, versus U.S. population ...
- Netflix's Global Subs Share -31% In 2020, Amazon Also Down: Analysis
Digital News Daily, Karlene Lukovitz - Tuesday, April 6, 2021
Ampere Analysis data also show Amazon Prime Video's global market share declini ...
- Facebook Unveils New Ad Units Tailored For Streamers
MediaDailyNews, Joe Mandese - Monday, April 5, 2021
"[Streaming] advertisers no longer have to manually create new campaigns for ea ...
- Streamers' Promo Video Minutes Watched Leapt 116% In Past Year
Digital News Daily, Karlene Lukovitz - Wednesday, March 31, 2021
An analysis of major paid streaming services' marketing videos also shows high ...
- Hulu's 870+ Advertisers In Jan/Feb Ranged From DraftKings To GM
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
About 35% of ads on the Disney-owned SVOD in February were fr ...
- First U.S. Disney+ Price Hike Kicks In March 26
Digital News Daily, Karlene Lukovitz - Thursday, March 25, 2021
The $1 per month price hike in the U.S., along with larg ...
- AVOD Will Be Big, But Will Take Its Time Getting There
Media Insider, Dave Morgan - Thursday, March 25, 2021
Super-fast growth of ad-supported video on demand would move digital platforms in ...
- Password Sharing 'Costs' Streamers $25B Per Year In Potential Revenue, $6B for Netflix: Analyst
Video Insider, Karlene Lukovitz - Tuesday, March 23, 2021
However, such theoretical revenue estimates don't account for the potentially significant financi ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- HBO Max Takes In $80 Million In Upfront For Ad-Supported Option
Television News Daily, Wayne Friedman - Friday, March 12, 2021
The streamer now expects between 120 million and 150 million worldwide H ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in ...
- EU Viewers Prefer Streaming To Broadcast, Use AVOD About As Much As SVOD
Advanced TV Insider, Karlene Lukovitz - Friday, March 5, 2021
Across the EU5 countries, weekly SVOD usage rates average 68%, while AV ...
- Analyst: Disney+ To Surpass Netflix In Subs By 2026, Driven By Hotstar
Digital News Daily, Karlene Lukovitz - Monday, February 15, 2021
But Disney+ Hotstar's low sub pricing will also keep the streamer's glob ...
- vMVPDs' 2020 Trends, In Six Charts
Advanced TV Insider, Karlene Lukovitz - Friday, February 12, 2021
A look at vMVPDs' shares of subscriptions and sign-ups, resubscribe and tri ...
- ViacomCBS Announces Paramount+ Launch Dates
Digital News Daily, Karlene Lukovitz - Tuesday, January 19, 2021
The U.S. and some other regions will see March debuts of t ...
- Competition, Price Hike, 'Cuties' Blowback Impact Netflix's U.S. New-Subs Share
Video Insider, Karlene Lukovitz - Tuesday, January 19, 2021
The largest and most established streamers' share of new U.S. SVOD subscriptio ...
- 20% Of U.S. Broadband Households Use Ad-Supported OTT, 15% Use 'Freemium' Services
Advanced TV Insider, Karlene Lukovitz - Wednesday, December 30, 2020
New research confirms the growing popularity of so-called freemium services - hybr ...
- Global SVOD Subs Rose By A Record 218M YoY In Q3
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The growth beat the previous record of 211.7 million in Q4 201 ...
- HBO Max Finally Bows On Comcast's Xfinity X1, Flex
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Comcast was a distribution partner for Max's launch, but creating "frictionless" acce ...
- Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
The average number of services used rose by two between April a ...
- 'The Office' To Return To NBCU On Peacock -- Free, Ad-Supported, Ad-Free Options
Television News Daily, Wayne Friedman - Monday, December 14, 2020
Netflix's airing of "The Office," which had been the most-watched TV sh ...
- Without A Script: Discovery+ To Test Uncharted SVOD Waters
TVBlog, Adam Buckman - Monday, December 14, 2020
Discovery has no scripted content, but it is diving into a n ...
- AT&T Sells Crunchyroll To Sony For $1.18 Billion, More DirecTV Offers
Television News Daily, Wayne Friedman - Thursday, December 10, 2020
Looking to pay down debt -- and jettison non-core business -- AT& ...
- Showtime Gets Free, Ad-Supported Sampling Channel On Pluto TV
Digital News Daily, Karlene Lukovitz - Tuesday, December 1, 2020
ViacomCBS is using its AVOD service to target new prospects for t ...
- Why Pay-TV Operators Are Scrambling: Sub And Revenue Growth Curves Both Favor OTT
Video Insider, Karlene Lukovitz - Tuesday, December 1, 2020
The pandemic-driven streaming surge has accelerated over-the-top video subscriptions, driving them ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To Success
Data & Programmatic Insider, Laurie Sullivan - Sunday, November 29, 2020
When the theatrical release of "Trolls World Tour" failed to materialize aft ...
- Big SVODs' Subs Projected To Grow 62%, Reach 678M, By 2025, With Disney+ At 194M
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
Disney+ will add 112 million subscribers (+58%) worldwide, while No. 1 Netfl ...