Facebook Unveils New Ad Units Tailored For Streamers

To tap into the burgeoning online video streaming marketplace, Facebook today unveiled a new advertising unit formatted specifically to promote subscription video-on-demand (SVOD) services via Facebook's feeds.

The new units (see example below), dubbed "Dynamic Ads for Streaming," or DAS, are aimed at film and/or TV streaming advertisers, enabling them to automatically generate unique ads for each of their titles without the need to configure individual ads.

"[Streaming] advertisers no longer have to manually create new campaigns for each individual title," James Smith, head of entertainment at Facebook, said in a statement announcing the new advertising formats today.

"Once an advertiser uploads their content catalog to Facebook, the dynamic ads deliver personalized recommendations, giving people a similar personalized experience they’re used to seeing from their streaming services.” 

Facebook alluded that several advertisers already have begun testing the new units, and singled out Brazilian SVOD service Globoplay, alluding to "strong results driving engagement," but did not provide any explicit performance data.



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