- Automotive TV Spending Down 22% In September
Marketing Daily, Tanya Gazdik - Wednesday, October 5, 2022
The top five brands for the month are Honda ($21.2 million), Chevrol ...
- Vizio Ads Pulls In $200M In Upfront TV Commitments
Television News Daily, Wayne Friedman - Thursday, October 6, 2022
Vizio Ads says it has completed upfront TV "commitments" totaling $200 milli ...
- Post-Kardashian Fine, Could It Be Time For TV Advertisers To Disclose Deals Too?
TV Watch, Wayne Friedman - Thursday, October 6, 2022
Celebrity crypto payola aside, should advertisers and influencers be required to disclo ...
- Pioneer Woman Seeks Revenge In 'Walker: Independence'
TVBlog, Adam Buckman - Thursday, October 6, 2022
"Walker: Independence" is a new 19th-century prequel to CW's "Walker," which star ...
- Nielsen Adds 'Always On' Measurement To Digital Ad Ratings For YouTube Campaigns
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Continuous measurement is designed to eliminate manual tagging and deliver more da ...
- Streaming, Other Gift Subs Expected To Soar This Holiday Season
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Streaming video is the most-cited type of subscription for both giving a ...
- Hispanic Audiences Tend To Spend Much Of Their TV Time Streaming
Research Intelligencer, Robert Williams - Wednesday, October 5, 2022
Netflix and YouTube are the most popular streaming services among Spanish-speaking consume ...
- Netflix Estimated To See $1.7 Billion In Ad Revenue By 2025: Analyst
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Netflix is expected to pull in $700 million in ad revenue f ...
- Clarification: Ad Spend Increased 61.5% YOY For Campaigns Transacted Through The Trade Desk's Unified ID 2.0
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
A
story published in
Television News Daily on October 3 titled "Fubo ...
- VideoAmp Launches Second-By-Second Audience Measurement
Television News Daily, Wayne Friedman - Tuesday, October 4, 2022
Ad-measurement platform VideoAmp says the measurement tool combines data from smart ...
- NBCU's Shell: Peacock Grows Subscribers To 15M, No Decision On Cutting Programming Hour
Television News Daily, Wayne Friedman - Wednesday, October 5, 2022
Shell credits the growth to high-profile content including sports, and says maj ...
- Less Streaming Can Help Save The Planet - But Won't Save TV Networks, Streamers
TV Watch, Wayne Friedman - Wednesday, October 5, 2022
New research shows that four hours of streaming generates roughly the sa ...
- On Syfy, Reluctant Vampire Learns That Immortality Bites
TVBlog, Adam Buckman - Wednesday, October 5, 2022
In "Reginald The Vampire," an accidental vampire learns that he must n ...
- Kim Kardashian Fined Over Instagram Post Touting EthereumMax
Digital News Daily, Wendy Davis - Monday, October 3, 2022
Reality TV star Kim Kardashian has agreed to pay $1.26 million f ...
- Supreme Court Rejects MyPillow Guy's Bid To Dismiss Dominion Defamation Suit
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
SCOTUS declines to review lower court ruling allowing the lawsuit to proc ...
- Interactive Ad Platform Intros Lowest Price Verification For Shoppable Videos
Digital News Daily, Karlene Lukovitz - Tuesday, October 4, 2022
Brands can opt to have their videos highlight lowest-price local retailer wi ...
- Political Shops Say Shifting Platform Ad Policies Remain Their Top Concern
Marketing Politics Weekly, Joe Mandese - Tuesday, October 4, 2022
The study by Basis Technologies found that better connected TV tech a ...
- Nexstar Closes CW Deal, Names Miller As President
Television News Daily, Wayne Friedman - Monday, October 3, 2022
As Nexstar Media Group closes its deal to acquire 75% of T ...
- First 3 Weeks Of Amazon Prime's 'TNF' Averages 11.9M Viewers
Television News Daily, Wayne Friedman - Monday, October 3, 2022
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amaz ...
- New TV Definitions Wanted: D2C Making Traditional Pay TV Blackouts A Thing Of The Past?
TV Watch, Wayne Friedman - Tuesday, October 4, 2022
The Dish Network/Sling TV blackout of all Walt Disney TV networks mak ...
- Read All About It: Hilary Swank In Alaska Newspaper Drama
TVBlog, Adam Buckman - Tuesday, October 4, 2022
"Alaska Daily" pays homage to local-market journalists who do their work ...
- Content Piracy: Four in 10 Engage In It; 23% Think It's OK
Video Insider, Karlene Lukovitz - Tuesday, October 4, 2022
The increasingly fragmented streaming environment has accelerated an already serious problem. ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Fall Season Program Promotions: More Airings, But Lower Impressions In September
Television News Daily, Wayne Friedman - Friday, September 30, 2022
TV networks have committed more airings and media time for their n ...
- FuboTV Sees Ad Spend Increase 62% For Campaigns Transacted Through Trade Desk Identity Graph
Television News Daily, Wayne Friedman - Monday, October 3, 2022
FuboTV says Q2 total revenue was up 65% to $216.1 million, wi ...
- Burn Notice: New 'Fire Country' Heats Up CBS Fridays
TVBlog, Adam Buckman - Monday, October 3, 2022
CBS adds a firefighting drama to a prime-time lineup that is hea ...
- The Game's Definitely Afoot In The Streaming Sector
Advanced TV Insider, Karlene Lukovitz - Friday, September 30, 2022
Games' ecommerce and advertising potential, as well as sub-driving value, make th ...
- Argentinians Protest Netflix's Password Crackdown Rollout
Digital News Daily, Karlene Lukovitz - Friday, September 30, 2022
Level of cancellations is unclear, but Argentinians are experiencing particularly dire econom ...
- Linear, Streaming TV Swimming Upstream? What Channel Will TV Business Execs Turn To?
TV Watch, Wayne Friedman - Friday, September 30, 2022
Streaming is "not necessarily declining, but the bloom is assuredly off t ...
- 'East New York' Is Stellar Example Of A Great Network TV Show
TVBlog, Adam Buckman - Friday, September 30, 2022
A New York-based cop show comes to prime time so fully form ...