- Vimeo Launches Interactive Video Capabilities
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
Vimeo has integrated the capabilities from Wirewax, which it acquired last Novem ...
- Crackle Plus Expands Ad Inventory Via SaaS CTV Tech
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AVOD platform Crackle Plus will use Amagi's Ads Plus software-as-a-service technology ...
- AT&T Drops HBO Max From Most Costly Wireless Plan
Digital News Daily, Karlene Lukovitz - Wednesday, June 8, 2022
AT&T spun off Max's parent, WarnerMedia, just two months ago. ...
- Automotive TV Spending Up Nearly 38% In May
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Over half of Toyota's national TV ad spend in May was allocat ...
- Meta Developing 'Basic Ads' With Little Or No Data Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 7, 2022
Facebook is developing a product that will not rely on anonymized person ...
- Political Ads Miss As Much As 40% Of Voters Due To Traditional Buying Strategies
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
Traditional linear TV-focused political advertising continues to underdeliver large segments of voter ...
- Customer Satisfaction Scores Vary For Top Streaming Brands: Study
TVBlog, Adam Buckman - Wednesday, June 8, 2022
Customer satisfaction with streaming services such as Netflix, HBO Max, Peacock a ...
- A+E Networks Promotes Juliana Stock To Chief Marketing/Brand Officer
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
The move combines the global media company's strategic marketing, creative marketing a ...
- Disney+ Offers 25% Military Discount
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
The 25% discount on annual subscriptions purchased through ShopMyExchange.com applies to curre ...
- Fox News Won't Provide Full Live Coverage Of Jan. 6 Hearings
Digital News Daily, Karlene Lukovitz - Tuesday, June 7, 2022
Hosts will be allowed to switch to hearings when they deem th ...
- Microsoft Completes Xandr Acquisition From AT&T
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 6, 2022
The completed acquisition of Xandr allows the company to build up i ...
- Domino's Spends Big On 'Stranger Things' Promo
Television News Daily, Wayne Friedman - Monday, June 6, 2022
Domino's has placed an estimated $3.7 million in national TV ad spe ...
- Netflix's 'Stranger Things,' Disney+'s 'Obi-Wan Kenobi' Go Head-To-Head: Both Claim Wins
Television News Daily, Wayne Friedman - Tuesday, June 7, 2022
The highly anticipated major original streaming releases went head to head th ...
- Big Reality TV Performers On Broadcast TV Have Seen Better Days - What's Next?
TV Watch, Wayne Friedman - Tuesday, June 7, 2022
Some of the top shows have now been around for about t ...
- AMC's 'Dark Winds': Hot, Sunny And Hard-Boiled
TVBlog, Adam Buckman - Tuesday, June 7, 2022
The American southwest circa 1971 is the setting for a great n ...
- 'Saturday Night Live' Cast In High Demand For Actual TV Ads
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, June 5, 2022
After years of creating fake ads that were enormously popular with ...
- ESPN Up Against Netflix, NBCU, Amazon For Formula 1 Rights
Digital News Daily, Karlene Lukovitz - Monday, June 6, 2022
Formula 1 has been virtually commercial-free in U.S. airings, but each compa ...
- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- Cable TV News: Touting -- Or Not - 'Breaking News': How About Recent News Or Opinion?
TV Watch, Wayne Friedman - Monday, June 6, 2022
A bold shift in positioning for cable TV network CNN could to ...
- Hypothesis: TV Has Role To Play In Nation's Cult Of Violence
TVBlog, Adam Buckman - Monday, June 6, 2022
What is the relationship, if any, between the extreme violence on ...
- Netflix Tweaks Watch-Time Tally Rules, Driving Popularity Bump For Some Series
Digital News Daily, Karlene Lukovitz - Friday, June 3, 2022
Series released in two batches or volumes of episodes now have ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- NBA Pushes TNT, ESPN Cable Viewing Higher, Fox News Channel Second Best
Television News Daily, Wayne Friedman - Friday, June 3, 2022
TNT led all cable TV networks in prime time with 2.7 milli ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Isn't This Silly? HBO Max Pirate Comedy Gets Second Season
TVBlog, Adam Buckman - Friday, June 3, 2022
Who could have predicted that comedy shows about a cowardly pirate a ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Prime-Time Entertainment Sinks Again: CBS' 'NCIS' Still Leads
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
Major broadcast network linear TV took another hit for prime-time entertainment seri ...
- What Does 'Top Gun' Release Say About Older And Younger Moviegoers, Their Behavior?
TV Watch, Wayne Friedman - Thursday, June 2, 2022
Perhaps the biggest success for "Top Gun: Maverick" isn't the $160 milli ...