- Pinterest Testing TV Studio App, Clues Indicate Global Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 5, 2022
Pinterest has expanded its video offerings with the test launch of t ...
- AMC Networks Sees Q1 Revenue Growth Of 3%, Ad Revenue Inches Up 1%
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
MoffettNathanson in February said it expects AMC's "total company advertising to decli ...
- Samba TV Says Its Guaranteed 'Incremental' Reach Effort Is Growing
Television News Daily, Wayne Friedman - Thursday, May 5, 2022
Samba's iCPM metric and platform secures ad inventory through a media b ...
- Scripps Posts 3.4% Higher 'Core' Advertising, Local TV Station And Network Revenue Rises
Television News Daily, Wayne Friedman - Friday, May 6, 2022
Combined results for its networks, Scripps says, show ratings growth of ...
- Can You Take A Joke? Stand-up Comedy On TV Changing With Chappelle, Rock Highlights
TV Watch, Wayne Friedman - Friday, May 6, 2022
How do TV networks adjust to this perhaps new and potentially viole ...
- Mike Myers Is Man Of Many Faces In New Netflix Comedy
TVBlog, Adam Buckman - Friday, May 6, 2022
Mike Myers plays at least seven different characters in just the fir ...
- Twitter Unveils Deals With Fox Sports, iSpot, Conde Nast, Essence, E! News, Others
Digital News Daily, Karlene Lukovitz - Thursday, May 5, 2022
Fox Sports and Twitter will team to cover this year's FIFA Wor ...
- KERV Interactive Sees A New Way To Trade Media
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 4, 2022
KERV Interactive COO Marika Roque describes the reasons that advertisers are ti ...
- Sinclair's Ad Revenue Climbs 7%, Political Ad Spend Rises
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Sinclair projects political ad spend to be between $36 million and $ ...
- 'Effective' CPMs Climb As Prime-Time Ad Spending Declines
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
Legacy TV has seen higher "effective" cost-per-thousand prices for deals in t ...
- With Abortion Rights In The Spotlight, National, Political TV Advertising Expected To Heat Up
TV Watch, Wayne Friedman - Thursday, May 5, 2022
We can expect much more abortion-related political advertising for the next sev ...
- Tyler Perry Turns Serious With Docuseries About People Who Vanished
TVBlog, Adam Buckman - Thursday, May 5, 2022
Tyler Perry is passionate about stories of mysterious disappearances in the n ...
- Vizio Bows Advertising Analytics Platform
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
The platform uses ACR viewing behavior data from Vizio smart TVs a ...
- Paramount+ And Pluto TV Ad Revenue Up 59% In Q1
Digital News Daily, Karlene Lukovitz - Tuesday, May 3, 2022
Paramount+ added 6.8 million subs and Pluto TV's MAUs rose by ...
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration Opp
Digital News Daily, Karlene Lukovitz - Wednesday, May 4, 2022
The Microsoft deal allows for linking ad exposure to online searches. ...
- Paramount Global Streaming Revenue Up 82%, Total Company Revenue Virtually Flat
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Total global subscription revenue from streaming was 95% higher with streaming ...
- Roku, Apollo Global Management Reportedly Bidding On Stake In Starz
Television News Daily, Wayne Friedman - Wednesday, May 4, 2022
The joint Roku/Apollo bid could be as much as 20% for Star ...
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Ad revenue grew 9% to $1.3 billion in its latest quarter, primari ...
- 'Tucker Carlson' Has Some Targeted TV Advertising For Us - We're Ready For The Facts
TV Watch, Wayne Friedman - Wednesday, May 4, 2022
Casual TV viewing mixed with some eye-opening marketing might have been absorb ...
- Some New TV Shows Are The Same, But 10% Different
TVBlog, Adam Buckman - Wednesday, May 4, 2022
The new "Star Trek: Strange New Worlds" on Paramount+ is different fr ...
- Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
MediaDailyNews, Joe Mandese - Tuesday, May 3, 2022
The Advertiser Perceptions survey, released by the IAB this morning, shows ...
- Overlay Ads On CTV Increase Search Intent, Study Finds
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 3, 2022
Brands should consider using ads that appear in video content, rather th ...
- Amazon Introduces Virtual Product Placement, Plugs 'Freevee' At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 3, 2022
Amazon unveiled a Virtual Product Placement beta program that allows marketers ...
- CTV Will Command 36% Of Total Video Time Spent In 2022,18% Of Video Ad Dollars: IAB
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The report estimates average time spent per day in 2022 for C ...
- Q1 National TV Ad Revenue Sinks 2.6% Without Olympics, AVOD Grows 63%
Television News Daily, Wayne Friedman - Monday, May 2, 2022
Total Q1 national TV linear advertising was up 4.7% to $9.1 billio ...
- Tegna To Launch Broader 24/7 Live Streaming For Its TV Stations
Television News Daily, Wayne Friedman - Tuesday, May 3, 2022
Tegna is rolling out new broader-reaching, 24/7 live, streaming OTT apps wi ...
- NBCU Starts New Streaming Advertising Innovations For Peacock
Television News Daily, Wayne Friedman - Monday, May 2, 2022
The first new ad innovation is Peacock Frame Ad, where a displ ...
- Will Political Ad Spend Remain High For Linear TV?
TV Watch, Wayne Friedman - Tuesday, May 3, 2022
When including all media platforms -- local broadcast, local cable/satellite, radio, digit ...
- New ABC Show Keeps 'Em Tuned In During Commercial Breaks
TVBlog, Adam Buckman - Tuesday, May 3, 2022
A new series coming to ABC on Tuesday seems to have perfect ...
- How 5G Will Transform Video Within 5 Years
Video Insider, Karlene Lukovitz - Tuesday, May 3, 2022
By 2027, 5G will be transforming video and television transmission, local broadcas ...