- Paramount+ Heads For Italy, Tubi Launches In 5 Latin American Countries
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Paramount also plans more European expansion by year-end. Tubi was already ...
- Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Last year, placement spend leapt 12% globally, 13% in the U.S., repor ...
- 2022 Political Advertising Estimated To Hit Record $9.7B, CTV At $1.4B
Television News Daily, Wayne Friedman - Thursday, August 11, 2022
The political advertising estimate for 2022 is the highest ever for a ...
- Vizio's Smart TV Platform Revenue Grows 70% In Q2
Television News Daily, Wayne Friedman - Friday, August 12, 2022
While Vizio's main TV device business was down 11%, shipments of ...
- Any Other Ad Categories For Streaming TV Platforms? Retailers.. Autos.. Pharma?
TV Watch, Wayne Friedman - Friday, August 12, 2022
The focus comes down to the most important business idea for conte ...
- 'League Of Their Own' Movie Adapted For Amazon Drama Series
TVBlog, Adam Buckman - Friday, August 12, 2022
An eight-part TV adaptation of "A League of Their Own" is tail ...
- Disney Streamers Surpass Netflix In Global Subs, But Global 2024 Disney+ Sub Target Lowered By 15M
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
Disney's global D2C streaming sub gain far outstripped analysts' expectations. But Disney+ ...
- IRIS.TV, Silverpush Team To Offer AI-Targeted CTV Video Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 11, 2022
The companies say the platform can deliver billions of contextually targeted C ...
- Nielsen Boosts National TV Panel To More Than 42,000 Homes, 101,000 Viewers
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Nielsen says all its media panels have seen growth -- including i ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Disney Raises Streaming Prices, Disney+ Ad Option To Start Dec. 8
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
The ad-supported streaming option will start Dec. 8 and be priced ...
- TV Upfront Numbers: Believe In 'Commitments,' Revenue, Or Flexibility?
TV Watch, Wayne Friedman - Thursday, August 11, 2022
Now, TV network-based media companies' disclosures of big upfront "commitments" are mo ...
- Same Old, Same Old As Network TV Tiptoes Into Fall
TVBlog, Adam Buckman - Thursday, August 11, 2022
This year, the four legacy broadcast networks do not have all th ...
- Walmart In Talks With Big Streamers To Tie Into Its Membership Program
Digital News Daily, Karlene Lukovitz - Wednesday, August 10, 2022
The retailer reportedly is seeking to bundle in streaming content to dri ...
- Automakers' National TV Spending Drops 41%
Marketing Daily, Tanya Gazdik - Tuesday, August 9, 2022
Without the Olympics, NBA Finals and Stanley Cup, spending was down f ...
- National TV Ad Spending Slips 1% In Q2
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
National TV ad spend for Q2 was down 1%, with cable ...
- Media Profanity: Don't Call My Business 'Cable'-Like
TV Watch, Wayne Friedman - Wednesday, August 10, 2022
Some analysts are saying that FAST networks -- free, ad-supported television ...
- Peering Into Netflix's Ad-Supported Future: So Many Questions
TVBlog, Adam Buckman - Wednesday, August 10, 2022
One question is: How does Netflix quantify its viewership? Minutes spent watchin ...
- Consumers Scrutinize TV Costs, Consider Over-The-Air Option
Around the Net In Brand Marketing, Tanya Gazdik - Monday, August 8, 2022
Many younger Americans who grew up with cable TV and streaming don&rsquo ...
- FuboTV Strikes Content, Network Deal With Reynolds' Maximum Effort Productions
Television News Daily, Wayne Friedman - Monday, August 8, 2022
The deal includes a first-look deal for unscripted TV content and ...
- VAB Finds 85% Of TV Networks Using New Measurement
Television News Daily, Wayne Friedman - Monday, August 8, 2022
Eighty-five percent of TV networks are using new measurement currencies and too ...
- HBO Max Ad Option One Year In: Slow Growth, Estimated At 1.9M Subs
Television News Daily, Wayne Friedman - Tuesday, August 9, 2022
HBO Max is showing only slow gains in subscribers for its ad-support ...
- Stream This: As One Longtime Network Soap Leaves Linear TV, What Remains?
TV Watch, Wayne Friedman - Tuesday, August 9, 2022
If you had any doubts that streaming would not dramatically change line ...
- Games Adults Play: ABC's 'Final Straw' Defines Our Era of Immaturity
TVBlog, Adam Buckman - Tuesday, August 9, 2022
The game show is similar to Jenga, and also to the pili ...
- Streaming Satisfaction: Netflix Drops, HBO Max Is Tops -- Including In Ad-Supported Ranking
Video Insider, Karlene Lukovitz - Tuesday, August 9, 2022
Netflix has dropped from first to fourth in overall satisfaction. Among ad-support ...
- U.S. TV Leads Surge In Global Media Costs
Digital News Daily, Karlene Lukovitz - Monday, August 8, 2022
U.S. TV CPMs are up nearly 40% from 2019 pre-pandemic levels, accordi ...
- Why GroupM Is Still Bullish, Why More Marketers Need To Be Contrarians
RTBlog, Joe Mandese - Monday, August 8, 2022
We're in a Golden Age of agency business intelligence and GroupM's "Th ...
- NFL Appeals Watson's 6-Game Suspension: Do TV Marketers Hang In The Balance?
TV Watch, Wayne Friedman - Monday, August 8, 2022
Will the patina of the NFL -- the leading TV franchise ...
- Creator Of Hulu Show 'This Fool' Is No Fool
TVBlog, Adam Buckman - Monday, August 8, 2022
Unlike so many other so-called comedies on TV and streaming these day ...
- Will FASTs Drive A Boom In Branded-Content Channels?
Advanced TV Insider, Karlene Lukovitz - Friday, August 5, 2022
In theory, this rapidly expanding platform lends itself perfectly to branded channel ...