- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
TV Watch, Joe Mandese - Monday, February 13, 2023
When did the Super Bowl become the home for cross-platform promotion? Th ...
- Fox Corp. Reports 4% Gain In Q4 Ad Sales, Cable Nets Dip 0.7%
Television News Daily, Joe Mandese - Wednesday, February 8, 2023
Fox cited strong demand from local political ad buys on Fox ...
- Warner Bros. Discovery Starts FAST Program Channels On Roku
Television News Daily, Wayne Friedman - Tuesday, January 31, 2023
The new ad-supported channels to be run on The Roku Channel wi ...
- YouTube Prepares Direct Hit On FASTS, With Streaming Channels Hub
Video Insider, Karlene Lukovitz - Tuesday, January 17, 2023
YouTube has confirmed that it's testing a streaming channels hub -- potential ...
- Netflix Dominates In New Content, With 1,160 New TV Episodes In Q4
Television News Daily, Wayne Friedman - Thursday, January 12, 2023
Netflix's total of 1,160 episodes for Q4 2022 was four times great ...
- CTV Platforms Continue To Grow: Guess Who Some Of The Biggest Advertisers Are?
TV Watch, Wayne Friedman - Friday, January 13, 2023
It is a tricky tightrope dance that media companies continue to wal ...
- Legacy TV Network Streamers' Real Future Competition: Non-Video Digital Media Business
TV Watch, Wayne Friedman - Wednesday, January 4, 2023
Traditional TV companies are a long way from competing with digital ...
- Virtual MVPDs Provide Real Ad Spending On Roku, Amazon Fire
Television News Daily, Wayne Friedman - Wednesday, December 21, 2022
The bulk of ad spend on Roku and Amazon Fire TV ...
- Streamers' True Goals For Ad Options: Just An Option, But Not The Main Target
TV Watch, Wayne Friedman - Friday, November 25, 2022
For major legacy TV brands, pricing their advertising options can be tri ...
- Fox Corp.'s OneFOX Strikes SSP Deal With FreeWheel
Television News Daily, Wayne Friedman - Thursday, November 3, 2022
The deal will work with Fox's OneFOX video inventory to manage direct-so ...
- Fox's Cable TV Revenue Flat Amid Subscriber Decline, Political Ads Higher
Television News Daily, Wayne Friedman - Tuesday, November 1, 2022
Cable TV revenues for its most recent quarterly period were slightly ...
- Senior Adults' Income Level A Major Factor In Signing On To TV Streamers
Television News Daily, Wayne Friedman - Monday, October 24, 2022
Lower income may be a factor in decision making when it com ...
- Fox Corp. Inks Programmatic Deal With SSP Magnite
Television News Daily, Wayne Friedman - Wednesday, October 19, 2022
The deal with Magnite will give marketers programmatic access to ad invento ...
- Tubi Integrates FreeWheel's Beeswax DSP In Its Ad Tech
Digital News Daily, Karlene Lukovitz - Thursday, October 13, 2022
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within ...
- Fox Corp. Strikes Cross-Platform Measurement Deal With Innovid
Television News Daily, Wayne Friedman - Wednesday, October 12, 2022
Fox Corp. has struck a multi-year partnership with Innovid for the measureme ...
- Tubi Launches FIFA World Cup FAST Channel
Digital News Daily, Karlene Lukovitz - Thursday, September 15, 2022
The channel will offer highlights and analysis from this year's competition a ...
- Mobile App Installs: Netflix Leads Among SVODs, Tubi Among AVODs
Video Insider, Karlene Lukovitz - Tuesday, September 6, 2022
Sling TV had the fewest net installs among SVODs compared during t ...
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
Television News Daily, Wayne Friedman - Tuesday, August 16, 2022
SMI says Netflix has a clear opportunity to hit this "sweet spo ...
- Netflix Dominates Q2 Streaming Minutes: YouTube, Hulu, Amazon, Disney+ Follow
Television News Daily, Wayne Friedman - Friday, August 12, 2022
Netflix has few challengers in streaming minutes of viewing, but there ...
- Paramount+ Heads For Italy, Tubi Launches In 5 Latin American Countries
Digital News Daily, Karlene Lukovitz - Friday, August 12, 2022
Paramount also plans more European expansion by year-end. Tubi was already ...
- Fox Sees Growth In Political Ads, No Near-Term 'Adverse Advertising Impact': Murdoch
Television News Daily, Wayne Friedman - Wednesday, August 10, 2022
Political ad growth at its Fox News Media and TV stations boost ...
- Fox Prepared To Enter Upfront Facing 'Uncertainty,' Gambelli Says
Television News Daily, Wayne Friedman - Monday, May 16, 2022
At Fox's upfront prime-time press conference, Gambelli said Fox is seeing streng ...
- Can Streamers Fail By Spending Too Much On Producing, Acquiring TV Shows And Movies?
TV Watch, Wayne Friedman - Friday, May 13, 2022
As we enter the upfront TV season, observe those new free, ad-support ...
- TV Programming 'Sources' For Consumers Keep Growing, Survey Finds
Television News Daily, Wayne Friedman - Wednesday, May 11, 2022
Consumers in 2022 are now averaging 7.4 "sources" of TV content, ...
- Driven By Demand For NFL, News, Tubi, Fox Ad Sales Grows 9%
Television News Daily, Wayne Friedman - Tuesday, May 10, 2022
Ad revenue grew 9% to $1.3 billion in its latest quarter, primari ...
- Fox's Tubi Expands Relationship With Nielsen, Enhances Digital Ad Ratings Coverage
MediaDailyNews, Joe Mandese - Friday, April 29, 2022
"This upcoming device coverage replaces slim proxies with comprehensive and stable currency-gra ...
- Tubi Adding Nielsen Digital Ad Ratings, Expands Relationship With Nielsen
Television News Daily, Wayne Friedman - Friday, April 29, 2022
Tubi says that adding Nielsen's Digital Ad Ratings will allow expanded covera ...
- Not So Breaking News: CNN+ Demise Was Predictable
TV Watch, Wayne Friedman - Tuesday, April 26, 2022
For TV news wannabe streamers, there are different scenarios here, complicated ...
- Fox Corp. Posts 6% Ad Increase In Quarterly Revenue, Sports Programming And Tubi See Gains
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Fox Corp.'s long-term plan -- a focus on live sports and li ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...