- Apple Hires Amazon Exec To Market Apple TV
Around The Net In Television, Gavin O'Malley - Wednesday, February 8, 2017
Apple just brought on Timothy Twerdahl to head up product marketing f ...
- Watchdog Sides Against Comcast Over Broadband Ads
Daily Online Examiner, Wendy Davis - Wednesday, February 8, 2017
Comcast should stop touting its broadband service as the fastest in t ...
- Oreo Taps Shaq, Aguilera, Neymar Jr. For Global 'Dunk Challenge'
Marketing Daily, Karlene Lukovitz - Wednesday, February 8, 2017
The TV ads debut on February 8 and will air on high-profi ...
- NEW! Booking.com Takes Stress Out Of Vacation Planning
Out to Launch, Amy Corr - Tuesday, February 7, 2017
Vacations are important, but you shouldn't get a twitchy eye or bre ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 8, 2017
Hyundai saw a spectacular jump to the #2 spot of the leaderboar ...
- Disney's ABC, ESPN Post Weak Ad Results
Television News Daily, Wayne Friedman - Tuesday, February 7, 2017
ESPN's advertising revenue was down "due to lower impressions and rates." ...
- Live Viewing Still Matters
TV Everywhere, Steve Sternberg - Wednesday, February 8, 2017
Once upon a time, there was an ongoing industry debate about wheth ...
- Trump Helps Deliver High TV Ratings, But Will His Business Promises Help Advertisers?
TV Watch, Wayne Friedman - Wednesday, February 8, 2017
Many will question fact and fiction in Trump's two-week's worth of tweet ...
- Is Trump's Press Secretary A Joke? Late-Night TV Thinks So
TVBlog, Adam Buckman - Wednesday, February 8, 2017
If there are worse p.r. reps out there right now than Se ...
- To Break Shame Of Addiction, Advocates Urge You To 'LISTEN'
MAD, Larissa Faw - Monday, February 6, 2017
After revealing that 76% of its staff knows someone who has receiv ...
- Devour Frozen Meals' Racy Super Bowl Workaround Gambit
Marketing Daily, Karlene Lukovitz - Monday, February 6, 2017
The Kraft Heinz brand is also grabbing post-game attention by posting ma ...
- Nielsen Accredited To Include 'Digital' Viewers In Linear TV Ratings
MediaDailyNews, Joe Mandese - Tuesday, February 7, 2017
Nielsen this morning said it has been accredited by the Media Rati ...
- comScore Warns It May Be Delisted, Shares Plummet
MediaDailyNews, Joe Mandese - Monday, February 6, 2017
Audience measurement giant comScore notified investors that its shares are at ri ...
- 3 Fundamental Changes in TV Measurement: Q&A With Qubole's Ashish Thusoo
MediaDailyNews, Charlene Weisler - Monday, February 6, 2017
Ashish Thusoo, CEO and co-founder Qubole, previously ran Facebook's Data Infrastructure tea ...
- NEW! Tiger Woods Joins TaylorMade
Out to Launch, Amy Corr - Monday, February 6, 2017
Sports fans might have missed this, but Tiger Woods has joined t ...
- RichRelevance Leverages Nielsen Data To Offer Personalized Shopper Content
Television News Daily, Wayne Friedman - Monday, February 6, 2017
RichRelevance customers can now leverage Nielsen audience data, analytics and technology f ...
- First Overtime Super Bowl Pulls In $500M In National TV Ads
Television News Daily, Wayne Friedman - Monday, February 6, 2017
National advertising sales from Fox's "Super Bowl LI" pulled in $432.4 millio ...
- Fox TV Posts Strong Quarter, Cites Political Sales
Television News Daily, Wayne Friedman - Monday, February 6, 2017
Twentieth-First Century Fox posted strong quarterly advertising as a result of politic ...
- Exciting Super Bowl Game, Less-Than-Stellar TV Ratings
TV Watch, Wayne Friedman - Tuesday, February 7, 2017
The New England Patriots came back from the biggest point deficits ...
- Comedy About Detroit Ad Biz Veers Off Into Unwelcome Territory
TVBlog, Adam Buckman - Tuesday, February 7, 2017
"Detroiters" could have been a great comedy series about the unsung loc ...
- Pai Scales Back Net Neutrality Enforcement, Endorses 'Data-Free TV'
Daily Online Examiner, Wendy Davis - Monday, February 6, 2017
The new FCC Chair has closed an investigation into whether AT&T a ...
- NFL Adds Second Super Bowl Spot
Marketing Daily, Tanya Gazdik - Monday, February 6, 2017
The 60-second spot "Inside These Lines" was created by Translation and air ...
- Digital, Programmatic Deals Drive Increase In Local TV Ads
MediaDailyNews, Wayne Friedman - Friday, February 3, 2017
Advertising from current digital platforms for local TV stations is expected ...
- Super Ad Bowl LI: Tweets, Fails And Getting Real
MediaDailyNews, Joe Mandese - Monday, February 6, 2017
Super Bowl LI was the most "real-time" yet, both on and o ...
- Correction: TV Ad Projections In Billions
MediaDailyNews, Wayne Friedman - Monday, February 6, 2017
In the story "Digital, Programmatic Deals Drive Increase In Local TV Ad ...
- NEW! For Super Bowl Fun, Skittles Sends Marshawn Lynch To Houston, Scotland
Out to Launch, Amy Corr - Friday, February 3, 2017
This year, the Super Bowl is taking place in Houston, Texas.
Skittles- NFL Recovers Late-Season Ratings, Maintains Major Share Of Viewers
Television News Daily, Wayne Friedman - Friday, February 3, 2017
After some major early-season double-digit percentage viewership declines due to the intere ...
- NFL Ratings Dip, But TV Ad Costs Rise
Television News Daily, Wayne Friedman - Friday, February 3, 2017
The seasonal average for all NFL games on TV networks was ...
- Amazon Prime Video Doubles TV Viewers, Short On Specifics
TV Watch, Wayne Friedman - Monday, February 6, 2017
Amazon Prime Video has earned big awards for "Transparent" and "Mozart ...
- On Morning After, Some Super Bowl Commercials Aren't So Memorable
TVBlog, Adam Buckman - Monday, February 6, 2017
By the time 2017 is over, Super Bowl 51 could emerge ...