- NEW! 60-Piece Live Orchestra Plays When McDonald's Maestro Burger Ordered
Out to Launch, Amy Corr - Friday, February 17, 2017
TBWA\Neboko in The Netherlands used an actual symphony to promote McDonald's Maest ...
- AT&T: Time Warner Merger Will Benefit Consumers
PolicyBlog, Wendy Davis - Monday, February 20, 2017
"AT&T and Time Warner will create exciting new ways for consumers ...
- Cable News Doing Big Ad Business, Viewership
Television News Daily, Wayne Friedman - Friday, February 17, 2017
Just about one month into the new presidential administration, TV news networ ...
- Oscars TV Ads Sell Out, Modest Price Hikes
Television News Daily, Wayne Friedman - Friday, February 17, 2017
The top price for a 30-second announcement improved around 7% to ...
- Wrong! Marketing A Theatrical Movie The Fake News Way
TV Watch, Wayne Friedman - Monday, February 20, 2017
For the New Regency-produced theatrical thriller "A Cure for Wellness," 21st Centu ...
- Fly-Over Country: Fading Basic Cable Is TV's Low-Rent District
TVBlog, Adam Buckman - Monday, February 20, 2017
There is a vast swath of basic cable that is the ...
- Time Inc. Partners With Jerry Bruckheimer TV, ABC News For 'True Crime,' 'People Icons' Series
Publishers Daily, Sara Guaglione - Thursday, February 16, 2017
Time Inc.'s "Sports Illustrated" has partnered with Jerry Bruckheimer TV to crea ...
- TiVo Scores Stronger Revenues, Stock Price Soars
Television News Daily, Wayne Friedman - Thursday, February 16, 2017
TiVo's revenue grew 69% to $252.3 million from $149.5 million, while n ...
- FCC Wants To Clean Up TV
TV Watch, Wayne Friedman - Friday, February 17, 2017
Over the air TV still has issues over obscene language and conten ...
- CNN Prez Dismisses Trump 'Ban,' Says CNN Is Doing Fine
TVBlog, Adam Buckman - Friday, February 17, 2017
Jeff Zucker may or may not have been drawing a parallel betwe ...
- Why Apple Can't Revolutionize TV
Around The Net In Television, Gavin O'Malley - Thursday, February 16, 2017
Bloomberg explores why Apple has so far failed to mount a competiti ...
- Mountain Dew Plans NBA All-Star Activations
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Russell Westbrook stars in new creative from BBDO New York where ...
- State Farm Preps For Facebook Live Concert, NBA All-Star Game
Marketing Daily, Tanya Gazdik - Thursday, February 16, 2017
The concert will celebrate community members who volunteered at State Farm-led communi ...
- NBC Still Tops Among Prime-Time Viewers
Television News Daily, Wayne Friedman - Wednesday, February 15, 2017
With well over half of the TV season completed, NBC is ...
- CBS' Moonves: Q1 Ad Market 'Accelerating,' Fewer NFL Games Hurt Q4
Television News Daily, Wayne Friedman - Wednesday, February 15, 2017
Strong Q1 revenue gains came from affiliate and subscription fees -- ...
- Charter's Video Subscribers Drop In Q4
Television News Daily, Wayne Friedman - Thursday, February 16, 2017
Charter's video-subscriber customers dipped slightly in the fourth quarter of 2016, althou ...
- Will Glitzy Upfront Presentations Lower The Lights?
TV Watch, Wayne Friedman - Thursday, February 16, 2017
Viacom will join other networks taking the low-key approach to upfront presentation ...
- In New HBO Series, Stand-Up Guy Tries To Make It In Comedy's 'Smelly Gyms'
TVBlog, Adam Buckman - Thursday, February 16, 2017
Comedy clubs -- the dank, claustrophobic, malodorous dens of brick-wall backgrounds a ...
- Santa With Dementia Ad Not Too Distressing For Children
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
A TV campaign that shows Santa forgetting Christmas after developing dementia h ...
- Facebook Launches TV App
Around the Net In MAD London, Sean Hargrave - Wednesday, February 15, 2017
It will be available on Apple TV, Amazon Fire TV and Samsu ...
- Chrysler Figures Prominently In 'Detroiters'
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
I was very excited to watch the first episode of "Detroiters," t ...
- Study Explores 'Anatomy Of An Auto Shopper'
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
"There is still an art to advertising, but adding deterministic data in ...
- La-Z-Boy Touts Designer Service
Marketing Daily, Tanya Gazdik - Wednesday, February 15, 2017
Part of what makes the La-Z-Boy shopping experience unique is its in-ho ...
- Has Meryl Streep Killed The Oscars?
MediaDailyNews, Gary Holmes - Tuesday, February 14, 2017
Remember those halcyon days when you could turn on a football ga ...
- Facebook App Shows Premium TV
Mobile Marketing Daily, Gavin O'Malley - Tuesday, February 14, 2017
The social giant on Tuesday debuted an app that can "broadcast" premi ...
- SCANA Energy's New Spokesanimals: Black Bears
Out to Launch, Amy Corr - Wednesday, February 15, 2017
J. Walter Thompson Atlanta launched a pair of TV spots for SCA ...
- C&G Baby Club Releases Song Scientifically Tested To Make Babies Happy
Out to Launch, Amy Corr - Wednesday, February 15, 2017
Here's an interesting campaign from BETC London for C&G baby club. T ...
- Discovery Yields Small Q4 Ad Gains, High Net Income
Television News Daily, Wayne Friedman - Tuesday, February 14, 2017
Discovery Communications eked out a small gain in U.S. domestic advertising f ...
- National C3 TV Ratings Dip In January
Television News Daily, Wayne Friedman - Tuesday, February 14, 2017
Total national TV prime-time ratings among 18-49 viewers fell 5% to ...
- Who Knows Where SVOD Is Going?
TV Everywhere, Steve Sternberg - Wednesday, February 15, 2017
My 17-year old son recently told me that many of his frien ...