C&G Baby Club Releases Song Scientifically Tested To Make Babies Happy

by Amy Corr @MediaPostOTL, February 15, 2017

Here's an interesting campaign from BETC London for C&G baby club. The brand released what its calls the first song scientifically tested to make babies happy.

"‘The Happy Song" was created by child and music psychologists Caspar Addyman and Lauren Stewart, along with musician Imogen Heap. The song encourages happiness and laughter for babies aged 6-24 months. One thousand British parents helped C&G baby club create the song.

The two-minute song is available on Spotify and SoundCloud and features catchy lyrics and noises kids love -- think animal sounds, sneezing and laughter.

ad campaign, creative, music, tv

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