SCANA Energy's New Spokesanimals: Black Bears

J. Walter Thompson Atlanta launched a pair of TV spots for SCANA Energy starring a family of bears moving to the suburbs. Why hibernate when SCANA Energy prices are inexpensive? What will the neighbors think?

In "New Neighbors," we see a friendly papa bear describing the advantages of moving his family to the suburbs. When his neighbors return from a shopping trip, he waves emphatically, which, to humans, looks like a raging bear, ready to pounce. When the couple drop everything and run inside, the bear remarks they're "going for a run."

"Grillin'" shows the bears cooking fish, rather than eating them raw. A friendly invite for the neighbors is more traumatic for the couple, cowering at the front door.



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