- Cost Drives Traditional TV Viewers To Online Alternatives
AI & IoT Daily, Chase Martin - Thursday, February 2, 2017
The Internet of Things may be welcoming TVs into the mix ...
- The Trump-Free Bowl?
Mad Blog, - Friday, February 3, 2017
You'd think the Super Bowl, with its powerfully muscled teams of gargantu ...
- 84 Lumber Undeterred By Super Bowl Rejection
Marketing Daily, Tanya Gazdik - Thursday, February 2, 2017
The 90-second spot, now called "The Journey Begins," was revamped to sh ...
- 'Spuds MacKenzie' Returns (In Spirit) In :90 Bud Light SB Spot
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2017
The ad marks the 30th anniversary of Spuds' first appearance, in B ...
- NEW! In Sprint's Super Bowl Ad, Man Fakes Death To Ditch Verizon Bill
Out to Launch, Amy Corr - Thursday, February 2, 2017
Babies in costumes. A new "bar" setting. Let's launch! ...
- Mr. Clean Makes Super Bowl Ad Debut
Out to Launch, Amy Corr - Friday, February 3, 2017
Who doesn't love a man who's handy around the house? If ...
- A Famous 'Science Guy' Will Star In Persil's Super Bowl Ad
Out to Launch, Amy Corr - Friday, February 3, 2017
It better be Bill Nye in Persil's Super Bowl ad, or ...
- The Ghost Of Spuds MacKenzie Stars In Bud Light Super Bowl Ad
Out to Launch, Amy Corr - Friday, February 3, 2017
The ghost of Spuds MacKenzie appears in a
90-second Super Bo ...
- Babies In Costume Star In NFL's Super Bowl Ad
Out to Launch, Amy Corr - Friday, February 3, 2017
You can never go wrong with babies -- or babies in costum ...
- Michelob ULTRA Super Bowl Spot Uses 'Cheers' Theme In Different 'Bar' Setting
Out to Launch, Amy Corr - Friday, February 3, 2017
This is my favorite Super Bowl ad so far, since I c ...
- Where WIll Consumer Attention Be On Super Bowl Sunday?
RTBlog, Tobi Elkin - Friday, February 3, 2017
As millions of people across the U.S. prepare for Super Bowl ...
- Super Bowl 50 Ad Fans Still Searching For Popular Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 2, 2017
Marketers like to think the $5 million spent for one 30-second Sup ...
- TV Dominates Twitter Trending Topics In Prime Time
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
TV programs, on ad-supported networks, accounted for 64% to 88% of prime-ti ...
- NFL Word-Of-Mouth/Social Media Conversations Plummet
Television News Daily, Wayne Friedman - Thursday, February 2, 2017
Interest in the league sank 26% since last season, to 294 milli ...
- Presidential Brand Awareness: How Well Does He Know TV Ratings?
TV Watch, Wayne Friedman - Friday, February 3, 2017
Donald Trump has a fixation on overall media brand awareness and ...
- Donald Vs. Ah-nold: Trump's Campaign To Make 'The Apprentice' Great Again
TVBlog, Adam Buckman - Friday, February 3, 2017
America's Twitterer In Chief took time from his busy schedule alienating clo ...
- 36 Sentences About 32 Super Bowl Ads
Video Critique, Larry Dobrow - Friday, February 3, 2017
In the spirit of Sunday's between-snaps endeavors, here are exactly 36 sentenc ...
- Smart TVs Command Majority
Video Insider, Daisy Whitney - Friday, February 3, 2017
Connected TVs have reached a large majority of U.S. Internet homes, accordi ...
- Audi's Super Bowl Spot Focuses On Women's Equality
Marketing Daily, Tanya Gazdik - Wednesday, February 1, 2017
The spot concludes with a commitment from Audi on equal pay f ...
- Busch Previews Super Bowl Ad, Tweaks Own Classic Ads
Marketing Daily, Karlene Lukovitz - Wednesday, February 1, 2017
The twist: The loud, extended hissing sound following the popping of t ...
- NEW! Squarespace's Super Bowl Ad Features John Malkovich Talking To John Malkovich
Out to Launch, Amy Corr - Wednesday, February 1, 2017
Schwarzenegger builds a big wall in Mobile Strike teaser ad. Bieber clea ...
- Schwarzenegger Builds A Wall In Super Bowl Teaser For Mobile Strike
Out to Launch, Amy Corr - Thursday, February 2, 2017
Mobile Strike is returning to the Super Bowl for the second tim ...
- GoDaddy's Super Bowl Ad Is A Love Letter To The Internet
Out to Launch, Amy Corr - Thursday, February 2, 2017
GoDaddy's Super Bowl ad, "
Good Morning," is a love letter ...
- T-Mobile Super Bowl Ad Features Justin Bieber, Evolution Of The Touchdown Dance
Out to Launch, Amy Corr - Thursday, February 2, 2017
T-Mobile's 60-second Super Bowl ad, running in the first quarter, stars ...
- Meredith Corp. Announces Layoffs
Publishers Daily, Erik Sass - Wednesday, February 1, 2017
Big publishers aren't slacking on cost cutting measures in the New Yea ...
- Ad Spending On Local Video To Expand $5B By 2021
Real-Time Daily, Tobi Elkin - Thursday, February 2, 2017
A large portion of the digital video and local TV growth wi ...
- Reuters Chief: Cover President Trump Like An Authoritarian
Red, White & Blog, Philip Rosenstein - Thursday, February 2, 2017
From CNN's creation of a new investigative unit to Reuters leadership telli ...
- Oxygen To Rebrand Cabler As Crime Network For Women
Television News Daily, Wayne Friedman - Wednesday, February 1, 2017
The reason for the switch? Do the math. Looking at women 25-5 ...
- Facebook Makes Big TV Move
TV Watch, Wayne Friedman - Thursday, February 2, 2017
Facebook is making a specific more TV-video play: A TV-like digital set-t ...
- If Plausibility Is Not An Issue For You, Then By All Means Enjoy 'Training Day'
TVBlog, Adam Buckman - Thursday, February 2, 2017
In "Training Day," everything that happens takes on farfetched dimensions -- li ...