Nielsen this morning said it has been accredited by the Media Rating Council to include “digital” measurement in its TV ratings, or what Nielsen calls “Digital in TV Ratings (DTVR).”
The new ratings represent the audiences of linear TV programming viewed on computers and mobile devices.
Nielsen asserted that it is the “first solution” measuring the contribution of digital audiences to TV program ratings accredited by the MRC.
The news comes a day after Nielsen’s chief rival in audience measurement, comScore, reported it was in violation of Securities and Exchange Commission reporting compliance and may have its shares de-listed from the Nasdaq stock exchange.
comScore’s shares plummeted 28% Monday following that news.
Nielsen launched its DTVR service in 2015; it is currently used by some of the biggest television networks, including ABC, CBS, Freeform and Univision.Nielsen said it will continue to work with the MRC to gain accreditation for other Nielsen “Total Audience” solutions, including its so-called “Digital Content Ratings,” and intends to seek accreditation for “Total Content Ratings” soon.