- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
TV Watch, Wayne Friedman - Friday, August 20, 2021
Video and TV products and services headlined Comparably's new list. ...
- Media Measurement Market Fragmenting Just Like Media Consumption
Media Insider, Dave Morgan - Thursday, August 19, 2021
Nielsen's TV measurement is not going away, but many emerging measurement compani ...
- Rachel Maddow's Court Victory Bodes Well For Right-Wing Media
Publishing Insider, - Thursday, August 19, 2021
The appeals court determined that "Maddow's statement was well within the boun ...
- 2022 Midterm Ad Spending Projected To Hit $8.9B
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
U.S. political advertising spending in the 2022 midterm elections will near reco ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- Video Consumers Unsure Cord-Cutting Saves Money
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
The number of total video services used -- pay TV, SVOD, broadban ...
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
Prime-time TV programming is just a bit behind viewing results of ...
- Satellite TV Wake Is Postponed - Pay TV Isn't Dying Fast, Either
TV Watch, Wayne Friedman - Wednesday, August 18, 2021
Two of the major satellite pay TV businesses -- DirecTV and Di ...
- Video-Game Revenue Added Another 10% In July To $4.6 Billon YoY
Television News Daily, Wayne Friedman - Monday, August 16, 2021
So far in 2021, total video-game revenues -- game software, console a ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including tho ...
- Nielsen Can Take A 'Hiatus,' But TV Market, Upfronts Move On
TV Watch, Wayne Friedman - Monday, August 16, 2021
Nielsen has had other longstanding issues with marketers and media, such ...
- Global Streaming Rose 13% In Q2, With A 46% Uptick For Smart TVs
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
As for streaming platforms, Roku still leads with a 31% global sha ...
- CTV Commands A 35% Share Of Q2 Video Ad Impressions
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Connected TV is the best platform for completion of advertising, with ...
- Nielsen Puts National Ratings Accreditation On 'Hiatus'
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
Due to TV usage undercounting of its national TV panel, Nielsen h ...
- MRC: Nielsen 'Hiatus' Requires Approval
Television News Daily, Wayne Friedman - Thursday, August 12, 2021
The MRC says its full board needs to review Nielsen's request. T ...
- Older TV Viewers Also Gravitate To AVOD
TV Watch, Wayne Friedman - Friday, August 13, 2021
This may reflect the type of product seen on AVOD versus SV ...
- Why I Don't Love Slack Like I Used To
Media Insider, Dave Morgan - Thursday, August 12, 2021
I liked the Slack ad that aired during the Olympics the fir ...
- Are Viewers Still Watching TV Shows On Mobile?
Mobile Insider, Wayne Friedman - Thursday, August 12, 2021
At the start of the pandemic, a survey of 5,002 people show ...
- Samba TV Starts SambaID Identifier To Measure Campaigns
Television News Daily, Wayne Friedman - Wednesday, August 11, 2021
The SambaID identifier provides "deduplication" that marketers need in a cross-device media-platfo ...
- It's The Battle Of The Streamers: SVOD Vs. AVOD
TV Watch, Wayne Friedman - Thursday, August 12, 2021
Total U.S. spending on subscription services grew rose 21% in the fir ...
- Did Anyone Watch The Olympics?
Media Insider, Cory Treffiletti - Wednesday, August 11, 2021
Olympic TV viewership was down an average of 45%. Based on th ...
- Salesforce Launches Content Streaming Service: Salesforce+
Publishers Daily, Ray Schultz - Tuesday, August 10, 2021
The new services will include programming that ranges from podcasts to li ...
- Did NBC Earn Promo Value From Tokyo Olympics?
TV Watch, Wayne Friedman - Wednesday, August 11, 2021
The forthcoming drama "La Brea" -- 188 airings -- totaled 304.5 milli ...
- Dish Up 2% In Q2 Pay TV Revenue; Sling TV Adds 65,000 Subs
Television News Daily, Wayne Friedman - Monday, August 9, 2021
Dish TV subscriber declines accelerated -- losing 132,000, now totaling 8.55 mill ...
- NBCU Tokyo Olympics: Prime-Time Viewership Down 42% From 2016 Rio Games
Television News Daily, Wayne Friedman - Monday, August 9, 2021
NBCU says it was the most-streamed Olympics event ever at nearly ...
- Live News, Sports May Determine If Legacy Media Succeeds At Streaming
TV Watch, Wayne Friedman - Tuesday, August 10, 2021
NBCU says sports TV has been an important growth piece for Peacoc ...
- AMC Networks Up 13% In U.S. Ad Sales For Q2, Global 75% Higher
Television News Daily, Wayne Friedman - Friday, August 6, 2021
AMC Networks had strong Q2 gains in ad revenues -- 13% high ...
- Roku, Netflix Get Reality Check In Pandemic Aftermath
TV Watch, Wayne Friedman - Monday, August 9, 2021
Even with dings from Wall Street, they still made out OK. ...
- Nielsen's New Wearable Meter Looks To Tap 'Lower Compliance' Panelists
Television News Daily, Wayne Friedman - Thursday, August 5, 2021
"Wearables" will help Nielsen modernize its portable people meter to be us ...
- Will Streaming TV Usage Equal Linear TV By Next Year?
TV Watch, Wayne Friedman - Friday, August 6, 2021
Consumers no longer distinguish media -- linear TV, streaming, or otherwise. ...