- Analysis: Premium Streamers Lose $80 Million In 'Churn' Loss In April
Television News Daily, Wayne Friedman - Monday, August 30, 2021
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Be ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent fr ...
- China Restricts Video Game Use, As U.S. Media Usage Explodes
TV Watch, Wayne Friedman - Tuesday, August 31, 2021
Due to the explosion of media choices, determining the effect has beco ...
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Television News Daily, Wayne Friedman - Friday, August 27, 2021
NBC says nearly 70 companies, up from 54, have filed proposals f ...
- What's The Best Way To Market A New Hybrid-Virtual-Streaming Series?
TV Watch, Wayne Friedman - Monday, August 30, 2021
The DirecTV Stream ad doesn't cut it. Telling consumers there is ...
- Report: ESPN Looks To License Brand Name To Gambling Sportsbooks
Television News Daily, Wayne Friedman - Friday, August 27, 2021
TV sports networks have been aggressive in pursuing relationships and/or investments wi ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- NBC Wants Measurement 'Independence' - Now Define It
TV Watch, Wayne Friedman - Friday, August 27, 2021
A truly independent service would surely allude to what we have no ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstak ...
- Appreciating 'Ted Lasso': Are We 'Two Tents' To Be Rom-Communists?
Media Insider, Cory Treffiletti - Wednesday, August 25, 2021
Last week's episode, "Rainbow," may just have been one of the mo ...
- Josh Sapan Exits As AMC Networks CEO, Blank To Interim CEO
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Sapan had pushed the company into premium streaming services, including AMC+, Acor ...
- Major Events Boost TV News Viewership, Advertising Follows
TV Watch, Wayne Friedman - Tuesday, August 24, 2021
TV marketers are increasingly counting on key older news viewers -- ...
- Spirits Conjure 'The Walking Dead,' 'The Hype'
Marketing Daily, Les Luchter - Sunday, August 22, 2021
The AMC series featuring zombies now has a spirit of its ow ...
- Networks Ramp Up Promos For New Fall Shows
Television News Daily, Wayne Friedman - Friday, August 20, 2021
Over the last two weeks, CBS has been pushing comedy "Ghosts" ( ...
- Disney Charges Streamers Who Want To Skip Certain Movie Lines
TV Watch, Wayne Friedman - Monday, August 23, 2021
Will more people pay to avoid long lines for blockbusters in futur ...
- Study: YouTube Scores High Viewing, Ad Recall For Kids
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Over one-third of kids age 2-12 can only be reached by markete ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...
- Survey: Best Pandemic-Era Brands See Netflix, Amazon, Apple In Top 5
TV Watch, Wayne Friedman - Friday, August 20, 2021
Video and TV products and services headlined Comparably's new list. ...
- Media Measurement Market Fragmenting Just Like Media Consumption
Media Insider, Dave Morgan - Thursday, August 19, 2021
Nielsen's TV measurement is not going away, but many emerging measurement compani ...
- Rachel Maddow's Court Victory Bodes Well For Right-Wing Media
Publishing Insider, - Thursday, August 19, 2021
The appeals court determined that "Maddow's statement was well within the boun ...
- 2022 Midterm Ad Spending Projected To Hit $8.9B
Television News Daily, Wayne Friedman - Wednesday, August 18, 2021
U.S. political advertising spending in the 2022 midterm elections will near reco ...
- Nielsen's New Gauge Metric: Streaming TV Rises, Cable Loses Ground In July
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Streaming data was boosted by NBCU's coverage of the Tokyo Summer Olymp ...
- Video Consumers Unsure Cord-Cutting Saves Money
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
The number of total video services used -- pay TV, SVOD, broadban ...
- Summer Entertainment Prime-Time Viewing Down 3% In Nielsen L3 Metric, 'America's Got Talent' Dominates
Television News Daily, Wayne Friedman - Tuesday, August 17, 2021
Prime-time TV programming is just a bit behind viewing results of ...
- Satellite TV Wake Is Postponed - Pay TV Isn't Dying Fast, Either
TV Watch, Wayne Friedman - Wednesday, August 18, 2021
Two of the major satellite pay TV businesses -- DirecTV and Di ...
- Video-Game Revenue Added Another 10% In July To $4.6 Billon YoY
Television News Daily, Wayne Friedman - Monday, August 16, 2021
So far in 2021, total video-game revenues -- game software, console a ...
- TV Network Scheduling Executives Calculate New Episode Math
TV Watch, Wayne Friedman - Tuesday, August 17, 2021
Broadcast TV network executives compete with premium streaming platforms -- including tho ...