- Study Finds Repeating TV Ads In Close Succession Leads To 'Wear Out'
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
When an average CTV commercial repeats within five minutes, a viewer's attenti ...
- Sinclair Q2: Ad Sales Up 110% From Year-Ago Period, Streaming RSN Biz To Launch In 2022
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
In a recent filing, Sinclair believes a D2C service could hit 4 ...
- Roku Q2: 1.5 Million More Monthly Users, But Streaming Hours Decline 6%
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
Total Q2 streaming hours declined to 17.4 billion -- a 6% dro ...
- DirecTV Name Change: Consumers Know 'Stream' -- That's Enough
TV Watch, Wayne Friedman - Thursday, August 5, 2021
The new name is DirecTV Stream. This intends to signify DirecTV Stre ...
- WarnerMedia Launches House Of Max To Boost Ad Sales
Television News Daily, Wayne Friedman - Wednesday, August 4, 2021
House of Max will also handle creative ad duties for other WarnerMed ...
- LG Smart TVs To Carry HBO Max In U.S.
TV Watch, Fern Siegel - Wednesday, August 4, 2021
The new deal with LG will give the streamer an additional view ...
- Television Is A Surprisingly Affordable, Effective Ad Buy
Marketing Insider, Nicole Penn - Tuesday, August 3, 2021
Some brands overlook traditional ad buys, opting for online campaigns exclusively. That ...
- Fandango's Vudu Signs With Roku, Becomes Movie, TV Ecommerce Store
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 3, 2021
NBCU's digital entertainment network Fandango will combine two popular movie/TV streaming servic ...
- TCM Evolves As Corporate Owners Change
TV Watch, Phyllis Fine - Tuesday, August 3, 2021
The channel leans into its strengths as its parent, WarnerMedia, sold ...
- NBC's Olympic Worry: Lack Of Viewer Interest Or Usable Cross-Platform Metric?
TV Watch, Wayne Friedman - Monday, August 2, 2021
TV networks have now ramped up their selling magic and sent o ...
- Infomercial Legend Ron Popeil Dies At 86
Publishers Daily, Ray Schultz - Thursday, July 29, 2021
Popeil was the creator of the Showtime Rotisserie & BBQ ("set ...
- Vice's Latest Pivot To Video Comes Amid CTV Growth
Publishing Insider, - Friday, July 30, 2021
Publishers now have more ways to distribute video content and support tho ...
- NBCU Posts 33% Higher Q2 Ad Revenues, Olympics Still On Profitable Track
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
The games are estimated to have pulled at least $1.3 billion ...
- DoubleVerify's CTV Revenues Spike 89%, Integrates CTV Tech With Streamers
Television News Daily, Wayne Friedman - Thursday, July 29, 2021
Programmatic, CTV, social and international revenue were key business drivers. ...
- For MTV's 40th Birthday, A Big Dose of Reality
TV Watch, Les Luchter - Friday, July 30, 2021
MTV: Music Television launched 40 years ago this Sunday, Aug. 1, 198 ...
- NBCU Has An Olympics Makegood Ad Problem: Is Digital/Streaming The Answer?
Television News Daily, Wayne Friedman - Wednesday, July 28, 2021
With viewing numbers down 35% to 40% or more vs. the 20 ...
- YouTube Has $7 Billion In Ad Sales - That's Premium Video
TV Watch, Wayne Friedman - Thursday, July 29, 2021
Even more astonishing is how much YouTube gives back to creators, artis ...
- Netflix Changed The TV Ad Dynamic - Without Selling Any
TV Watch, Wayne Friedman - Wednesday, July 28, 2021
Consumers think Netflix first -- and then everything else. That means ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...
- Video-Game Revenues Slow, Fewer Airings For National TV Marketers
Television News Daily, Wayne Friedman - Monday, July 26, 2021
Against tough comparisons to the year-ago pandemic period -- when virtually a ...
- 3 Days Of Olympics Earns $135 Million In National Ad Spend, Impressions Higher
Television News Daily, Wayne Friedman - Monday, July 26, 2021
So far, there are many more TV commercials -- almost double ...
- New Movies For HBO Max Doesn't Mean Less For Theaters
TV Watch, Wayne Friedman - Tuesday, July 27, 2021
WarnerMedia isn't going to leave theaters hanging. Movie theaters will also g ...
- Ad Fontes TV Reliability, Bias Ratings Launches, Former CBS TV Prez Appointed To Board
Data & Programmatic Insider, Laurie Sullivan - Sunday, July 25, 2021
Former CBS television network president Elizabeth Tumulty and several other key exe ...
- NBA Finals Lose Ground Over 2-Year Period, While Streaming Rises
Television News Daily, Wayne Friedman - Friday, July 23, 2021
NBA Finals viewing grew 32% to average a Nielsen-measured 9.9 million v ...
- Will Movie Marketing Spend Be Up Or Down Going Forward?
TV Watch, Wayne Friedman - Monday, July 26, 2021
Movie studios' marketing may never be the same, due to rising streami ...
- How Marketers Can Save Millions Of Dollars In CTV: 3 Lessons From Paid Search, Programmatic
Search & Performance Marketing Daily, Jason Fairchild - Wednesday, July 21, 2021
As marketers look toward the brave world of CTV advertising, they c ...
- Samba TV Starts Real-Time Viewership Dashboard In 4 Countries
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
The company says TV program data will have "scale and accuracy acro ...
- Total TV Ad Spend Will Hit $130+B In 2030
Media Insider, Dave Morgan - Thursday, July 22, 2021
I believe that if you abstract the total TV ad market ...
- VAB Asks MRC To Pull Nielsen Accreditation
Television News Daily, Wayne Friedman - Wednesday, July 21, 2021
In an appeal to the MRC, the VAB says Nielsen violated ...
- Local Media Ad Revenues Forecast To Hit $142B In 2021, But Traditional TV Falters
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Although traditional TV platforms will decline this year, local TV stations' digit ...