- NBCU Incorporates ANA/4A's Ad-ID, Calls It A New Standard
Television News Daily, Wayne Friedman - Thursday, July 22, 2021
Ad-ID identifies an advertising asset in any format, across any platform ...
- Dish Gets An AT&T Lifeline - But Not The Obvious One
TV Watch, Wayne Friedman - Thursday, July 22, 2021
AT&T has supplied Dish with infrastructure technology to aid its efforts ...
- NBCU's Summer Olympics' Marketing: $51 Million Promo Value
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The bulk of the airings for its Tokyo Summer Olympics promo sp ...
- Netflix Global Subscribers Up 1.5 Million, While North American Subs Dip
Television News Daily, Wayne Friedman - Tuesday, July 20, 2021
The company added 3.5 million in the third quarter of this yea ...
- 2022 Political Ad Revenues Will Remain At Presidential Levels
TV Watch, Wayne Friedman - Wednesday, July 21, 2021
Digital, connected TV -- political advertising rises ever upward. ...
- Billionaire Space Jam: The Hip-Hooray And Ballyhoo
TVBlog, Adam Buckman - Wednesday, July 21, 2021
Jeff Bezos and his space-travel dreams got oodles of free publicity ...
- Sinclair Spins Off Digital Arm, Will Operate As Stand-Alone MarTech Services Company
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 20, 2021
Compulse, known as the digital arm of Sinclair Broadcasting Group, on Tuesd ...
- Streamer CNN+ To Launch First-Quarter 2022
Television News Daily, Wayne Friedman - Monday, July 19, 2021
CNN+ says it will have original, live, on-demand and interactive programming ...
- Can We 'Trust' TV's Weather Coverage? What's Really Blowing In The Wind?
TV Watch, Wayne Friedman - Tuesday, July 20, 2021
Fox Corp. will get into the game, launching Fox Weather later th ...
- The Suicide Of Ad-Supported Television
MediaDailyNews, Herbert Jack Rotfeld - Friday, July 16, 2021
During streaming programs, identical commercials might run four times or more, inexplicab ...
- National Linear TV Ads Up 9% in 1H 2021, Impressions 6% Lower
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Much of the gain in ad dollars in the first half ...
- Nielsen's Gauge Metric Shows Slight Gains For Netflix, Disney+ And Cable TV
Television News Daily, Wayne Friedman - Friday, July 16, 2021
Netflix improved one percentage point to a 7% share -- the t ...
- Netflix Fancies Future Business With Video Games
TV Watch, Wayne Friedman - Monday, July 19, 2021
Netflix was always assumed to have plans to broaden its enterprise. B ...
- New 'Turner & Hooch' Series Is A Doggone Pleasure
TVBlog, Adam Buckman - Monday, July 19, 2021
The show is adapted from the 1989 movie of the same na ...
- TV Upfront Ads: 20% Gains In Broadcast CPMs, But Volume Down 13% From 2019
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
Media analysts also point to shifting dollars to streaming platforms from lin ...
- Local OTT/CTV Ad Sales: Spending Grows, But Not For Every Marketer
TV Watch, Wayne Friedman - Friday, July 16, 2021
Rising efforts around local TV stations streaming/OTT businesses continue at a stea ...
- Analyst: Hulu's Ad Fortunes Rise, ESPN Ad Revs Should Hold Steady
Television News Daily, Wayne Friedman - Wednesday, July 14, 2021
MoffettNathanson Research projects Hulu will gain 50% in ad revenues in t ...
- NBCU Says Upfront Market Returns Biggest In Its History
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
NBCU says it delivered "double-digit percent increases in volume and pricing" ...
- Fox Entertainment Ups Darren Schillace To President Of Marketing
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
Previously exec VP, marketing, Schillace now oversees all on-air and off-air promotio ...
- Stations Face Over-The-Air TV Ad Revenue Decline
Television News Daily, Wayne Friedman - Thursday, July 15, 2021
That's a decline of 19%, to $14.9 billion, according to Pew Resear ...
- Big Companies With Multiple Platforms Rack Up Emmy Noms
TVBlog, Adam Buckman - Thursday, July 15, 2021
Victory this year goes to the companies that boast the most Emmy-nominat ...
- Food Network Partners With Ben & Jerry's For Flavor Challenge
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 13, 2021
Creating a new Ben & Jerry’s ice-cream flavor is the central challen ...
- Netflix Leads Emmy Noms At 129, Disney Grabs Most For Media Company, 146
Television News Daily, Wayne Friedman - Tuesday, July 13, 2021
Helping to market streaming services TV-movie content with Emmy award recognition ...
- Upfront TV Data: Fuzzy Info Or Clearer Numbers To Come?
TV Watch, Wayne Friedman - Wednesday, July 14, 2021
There is a disconnect between connected TV when it comes to advertisi ...
- AccuWeather Founder On 'Times' Fox Weather Story: What About Us?
TVBlog, Adam Buckman - Wednesday, July 14, 2021
A New York Times story published last week about a new rou ...
- Roku Closes Upfront With Big Ad Gains -- Double The Deals In 2020
Television News Daily, Wayne Friedman - Monday, July 12, 2021
For the entire 2021, one estimate projected Roku to amassed $902 milli ...
- Samsung Ads Warns Of Linear TV Ad Imbalance
Television News Daily, Wayne Friedman - Tuesday, July 13, 2021
Research from the company suggests unless linear TV marketers shift a massi ...
- Barry Diller: Movie Business 'Is Finished.' Define Finished.
TV Watch, Wayne Friedman - Tuesday, July 13, 2021
Streaming and Amazon's purchase of MGM are harbingers of the future. ...
- Peacock's 'Dr. Death' Is Much Worse Than Kevorkian
TVBlog, Adam Buckman - Tuesday, July 13, 2021
Based on a real-life surgeon who earned a reputation for gross malpractic ...
- Amazon Prime Video, IMDb TV Cut Deal With Universal
Television News Daily, Wayne Friedman - Friday, July 9, 2021
The Amazon-Universal deal will get its film deal for "F9" and "Jurass ...