- Tokyo Summer Olympics: No On-Site Spectators, Fewer TV Fans, Too?
TV Watch, Wayne Friedman - Monday, July 12, 2021
A lack of live, at-site video excitement could affect TV viewership f ...
- Dreary Drama About Child's Murder Is Wrong For Summer
TVBlog, Adam Buckman - Monday, July 12, 2021
We have been down this same dreary road too many times ...
- Apple TV Is Best For Paid Subs, Netflix Tops Monthly Revenue For Streamers
Television News Daily, Wayne Friedman - Thursday, July 8, 2021
Of the nearly 200 million paid subscribers for the major streamers, App ...
- Big Entertainment Marketing Season Is Coming: TV, Streaming, Movie Ads
TV Watch, Wayne Friedman - Friday, July 9, 2021
Heavy promotions could create an overload for the fourth quarter. ...
- It's Not TV, It's '502 Bad Gateway'
Mobile Insider, Joe Mandese - Thursday, July 8, 2021
While mobile may be the new TV "interface," as this week's colu ...
- NBCU's Peacock Accelerates 4-Month Window Deal With Universal Movies
Television News Daily, Wayne Friedman - Wednesday, July 7, 2021
This is the latest move by premium TV/video streamers to align themselv ...
- Streamers Ramp Up National TV Marketing For Summer, Disney+ Tops Rivals
Television News Daily, Wayne Friedman - Wednesday, July 7, 2021
Three Disney+ TV series/movies have gained the most impressions: "Luca," "Loki" a ...
- How Much Data Do Linear TV Marketers Need In A Non-Ad Streaming World?
TV Watch, Wayne Friedman - Thursday, July 8, 2021
Looking at a granular level, analysts make big estimations on streaming dat ...
- Ad-Supported Streamers Gain Traction, Survey Finds
Television News Daily, Wayne Friedman - Tuesday, July 6, 2021
Sixty percent polled in a recent survey have "switched to ad support ...
- Targeted Advertising May Be An Iffy Proposition = Sell Me Kettlebells!
TV Watch, Wayne Friedman - Wednesday, July 7, 2021
Consumer advertising comes in a slew of platforms - but it doesn ...
- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago b ...
- Worldwide Streaming Revenue Hits $71 Billion, U.S. Revenues At $32 Billion
Television News Daily, Wayne Friedman - Friday, July 2, 2021
Revenues are expected to climb 16% next year, 12% in 2023, ...
- I'm Dreaming Of A Good TV Ad
TV Watch, Wayne Friedman - Tuesday, July 6, 2021
Molson Coors created a lighthearted commercial that viewers could "see" while sleep ...
- Quick Quiz: Define HBO Max In Industry Terms
TV Watch, Wayne Friedman - Friday, July 2, 2021
HBO Max is offering some guidance for its year-old premium streaming serv ...
- On The Fourth, U.S.A. Is Still 'Paradise' For Some
TVBlog, Adam Buckman - Friday, July 2, 2021
What unites Americans? Generally speaking, the Fourth of July does. And ...
- WarnerMedia Finishes 'Most Successful' Upfront Ever
Television News Daily, Wayne Friedman - Wednesday, June 30, 2021
The numbers also include advertisers buying into premium streamer HBO Max f ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when ...
- Netflix Should Expand Consumer Products Biz, Explore Ad Option: Analyst
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
The streamer has long resisted a move to add an advertising opti ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?
TV Watch, Wayne Friedman - Wednesday, June 30, 2021
It's got March Madness and the NBA. But the "NFL Sunday Ticke ...
- TV With Or Without Ads? It Depends On Delivery: Study
Television News Daily, Wayne Friedman - Monday, June 28, 2021
The study notes while nearly all TV consumers (95%) watch at lea ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusi ...
- Roku, Amazon Dominate As Apple TV Rounds Third
TV Watch, Wayne Friedman - Tuesday, June 29, 2021
A recent estimate from Parks Associates says Apple TV is in thi ...
- In The-More-Things-Change Department: TV's Recycle Cycle Continues
TV Watch, Les Luchter - Monday, June 28, 2021
Every platform still needs content - and plenty of it - whi ...
- Happy Days Are Here Again: Return Of 'The Late Show With Stephen Colbert'
TV Watch, Steve McClellan - Friday, June 25, 2021
It's much more fun to see the program as it's meant ...
- Nielsen's Streaming Percentage -- 26% -- Surprises Many
Media Insider, Dave Morgan - Thursday, June 24, 2021
The lesson here for ad folks: We need to be careful n ...
- How To Pick Streaming Content 2.0: Lockdown Lessons
TV Watch, Phyllis Fine - Thursday, June 24, 2021
"Ignore critics, within reason" -- and other tips gleaned from a ye ...
- It's Not TV, It's TKO
TV Watch, Joe Mandese - Wednesday, June 23, 2021
Today's column was inspired by two stories: A report from GroupM calculati ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platf ...