- 2021 NBA Playoffs Ad Spend Rises, Viewing Recovers Vs. 2020, Down From 2019
Television News Daily, Wayne Friedman - Friday, July 2, 2021
This year, Nielsen-measured viewership is 36% higher vs. a year ago b ...
- Worldwide Streaming Revenue Hits $71 Billion, U.S. Revenues At $32 Billion
Television News Daily, Wayne Friedman - Friday, July 2, 2021
Revenues are expected to climb 16% next year, 12% in 2023, ...
- I'm Dreaming Of A Good TV Ad
TV Watch, Wayne Friedman - Tuesday, July 6, 2021
Molson Coors created a lighthearted commercial that viewers could "see" while sleep ...
- Quick Quiz: Define HBO Max In Industry Terms
TV Watch, Wayne Friedman - Friday, July 2, 2021
HBO Max is offering some guidance for its year-old premium streaming serv ...
- On The Fourth, U.S.A. Is Still 'Paradise' For Some
TVBlog, Adam Buckman - Friday, July 2, 2021
What unites Americans? Generally speaking, the Fourth of July does. And ...
- WarnerMedia Finishes 'Most Successful' Upfront Ever
Television News Daily, Wayne Friedman - Wednesday, June 30, 2021
The numbers also include advertisers buying into premium streamer HBO Max f ...
- College Athletes Are Getting Paid - Will TV Networks Have To Kick In, Too?
TV Watch, Wayne Friedman - Thursday, July 1, 2021
Football and basketball are at the top of the list when ...
- Netflix Should Expand Consumer Products Biz, Explore Ad Option: Analyst
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
The streamer has long resisted a move to add an advertising opti ...
- ViacomCBS Finishes Upfront At 'Historic Pricing'
Television News Daily, Wayne Friedman - Tuesday, June 29, 2021
ViacomCBS is estimated to have taken in gains similar to other ...
- Discovery Inc. Starts Discovery Sports -- Does It Signal More To Come?
TV Watch, Wayne Friedman - Wednesday, June 30, 2021
It's got March Madness and the NBA. But the "NFL Sunday Ticke ...
- TV With Or Without Ads? It Depends On Delivery: Study
Television News Daily, Wayne Friedman - Monday, June 28, 2021
The study notes while nearly all TV consumers (95%) watch at lea ...
- Still Slow Going For Most U.S. Theatrical Movies, TV Ad Spend
Television News Daily, Wayne Friedman - Monday, June 28, 2021
Key to future gains will be the return of expected big exclusi ...
- Roku, Amazon Dominate As Apple TV Rounds Third
TV Watch, Wayne Friedman - Tuesday, June 29, 2021
A recent estimate from Parks Associates says Apple TV is in thi ...
- In The-More-Things-Change Department: TV's Recycle Cycle Continues
TV Watch, Les Luchter - Monday, June 28, 2021
Every platform still needs content - and plenty of it - whi ...
- Happy Days Are Here Again: Return Of 'The Late Show With Stephen Colbert'
TV Watch, Steve McClellan - Friday, June 25, 2021
It's much more fun to see the program as it's meant ...
- Nielsen's Streaming Percentage -- 26% -- Surprises Many
Media Insider, Dave Morgan - Thursday, June 24, 2021
The lesson here for ad folks: We need to be careful n ...
- How To Pick Streaming Content 2.0: Lockdown Lessons
TV Watch, Phyllis Fine - Thursday, June 24, 2021
"Ignore critics, within reason" -- and other tips gleaned from a ye ...
- It's Not TV, It's TKO
TV Watch, Joe Mandese - Wednesday, June 23, 2021
Today's column was inspired by two stories: A report from GroupM calculati ...
- Ahead Of Prime Day, Amazon Did Not Dramatically Increase Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 21, 2021
The top five retail advertisers collectively spent $1.03 billion year-to-date -- ...
- Univision To Launch Two-Tier Global Streamer In 2022
Television News Daily, Fern Siegel - Monday, June 21, 2021
The service will unite Univision NOW, PrendeTV and VIX into one platf ...
- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- Do Regional Sports Networks Need A Bigger Team For Streaming?
TV Watch, Wayne Friedman - Monday, June 21, 2021
Research says only around 30% of traditional pay TV subscribers watch spo ...
- Syfy Missing From TV's Three-Way Summer Shark Frenzy
TVBlog, Adam Buckman - Monday, June 21, 2021
If uncertainty surrounds Syfy's future in the summer-shark space, Discovery and NatG ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- Broadway Musicals Could Begin As TV Reality Shows - If The Marketing Works
TV Watch, Wayne Friedman - Friday, June 18, 2021
What's the best way to monetize a TV series? Maybe it doesn ...
- NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon Rising
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Many legacy companies need to keep their traditional lines of distribution inta ...
- Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait.
TV Watch, Wayne Friedman - Thursday, June 17, 2021
Turns out, consumers are angered by the repeated frequency of these messa ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion Opportunity
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Some 54% of viewers say they abandon a streaming program when ...
- Netflix Should Consider An Ad-Supported TV Service
TV Watch, Wayne Friedman - Wednesday, June 16, 2021
NBCU's CEO says when promoting big events or launching a high-profile ...