- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- Do Regional Sports Networks Need A Bigger Team For Streaming?
TV Watch, Wayne Friedman - Monday, June 21, 2021
Research says only around 30% of traditional pay TV subscribers watch spo ...
- Syfy Missing From TV's Three-Way Summer Shark Frenzy
TVBlog, Adam Buckman - Monday, June 21, 2021
If uncertainty surrounds Syfy's future in the summer-shark space, Discovery and NatG ...
- Discovery Channel's 'Shark Week' Gets New, Returning Sponsors
Television News Daily, Wayne Friedman - Thursday, June 17, 2021
This year, media agency executives report strong pricing, up 20% or m ...
- Broadway Musicals Could Begin As TV Reality Shows - If The Marketing Works
TV Watch, Wayne Friedman - Friday, June 18, 2021
What's the best way to monetize a TV series? Maybe it doesn ...
- NBCU Top Media Spender On 2020 Non-Sports Content At $22.5 Billion, Disney, Amazon Rising
Television News Daily, Wayne Friedman - Wednesday, June 16, 2021
Many legacy companies need to keep their traditional lines of distribution inta ...
- Too Many Streaming Ads? Try Fast-Forwarding. Oh, Wait.
TV Watch, Wayne Friedman - Thursday, June 17, 2021
Turns out, consumers are angered by the repeated frequency of these messa ...
- Survey: Poor Ad Quality On Streamers Is Missed $30 Billion Opportunity
Television News Daily, Wayne Friedman - Tuesday, June 15, 2021
Some 54% of viewers say they abandon a streaming program when ...
- Netflix Should Consider An Ad-Supported TV Service
TV Watch, Wayne Friedman - Wednesday, June 16, 2021
NBCU's CEO says when promoting big events or launching a high-profile ...
- CW Finishes Upfront Deal-Making, Gains In Total Volume
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The CW gained between 19% and 21% in cost-per-thousand viewer increases, accordi ...
- WB's 'In The Heights' Movie Revenues Disappoint, But TV Ad Spend Is High
Television News Daily, Wayne Friedman - Monday, June 14, 2021
The movie studio spent $23.3 million in national TV spending since t ...
- NBCU CEO Calls Upfront 'Strongest' In Its History
Television News Daily, Wayne Friedman - Monday, June 14, 2021
"Advertisers are trying to find reach wherever they can find it. Rea ...
- Disney Has Its Best Upfront, 40% Of Monies Earmarked For Streamers
Television News Daily, Wayne Friedman - Monday, June 14, 2021
Disney has secured around $2 billion for its traditional upfront deal-making f ...
- Legacy Pay TV Companies Approach A Breaking Point
TV Watch, Wayne Friedman - Tuesday, June 15, 2021
There are profitable options, such as offering a completely different video packagi ...
- Live, Linear TV Viewing Erosion Impacts Promo Spend
Television News Daily, Wayne Friedman - Friday, June 11, 2021
Total impressions generated for TV's promo and advertising slipped 29% to 100 ...
- As Netflix Tinkers With Ecommerce, Brand-Related Retail Makes Sense
TV Watch, Wayne Friedman - Monday, June 14, 2021
Think of Netflix more like Walt Disney, which has a vast consum ...
- AVOD/Connected TV Ascendancy May Save Traditional TV
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
AVOD platforms in the first quarter of 2021 hit $1.26 billion ...
- Show Me The Money: The Churn In Streaming
TV Watch, Wayne Friedman - Friday, June 11, 2021
Rocketing initial interest in subscription streaming platforms has created good, top-line new ...
- What If Video Games Were Measured Like TV Networks?
Media Insider, Dave Morgan - Thursday, June 10, 2021
I analyzed data for the game Smite and found it would ra ...
- U.S. Box-Office Revenue Not Expected To Hit Record Levels Again
MediaDailyNews, Wayne Friedman - Wednesday, June 9, 2021
At-home streaming of new theatrically intended business will keep some films fr ...
- SMI Launches Cross-Media CPM Comparison Tool
Television News Daily, Wayne Friedman - Wednesday, June 9, 2021
The company is starting a "Pricing Intelligence Suite" showing comparison of advertisi ...
- Local TV Ads Sink 19% This Year, Will Rise 20% In 2022
Television News Daily, Wayne Friedman - Thursday, June 10, 2021
Core, non-political advertising is expected to grow 5.4% this year, partly reversi ...
- TV News In The Streaming Age: Niche Services Or Something Bigger?
TV Watch, Wayne Friedman - Thursday, June 10, 2021
Packaging news content at high-profile streamers seems an uneasy fit. Would y ...
- That's Entertainment? People Burning To Death Is Key Feature Of New Show
TVBlog, Adam Buckman - Wednesday, June 9, 2021
Do any of the purveyors and producers of our visual entertainment med ...
- Video Streaming Satisfaction Scores Slip, But Remain Higher Than Pay TV
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
A wide-ranging consumer survey looking at top 20 premium streamers and small ...
- Prime-Time English-Language Shows Drop 21% For 2020-2021 Season
Television News Daily, Wayne Friedman - Tuesday, June 8, 2021
Average prime-time viewership sank to 4.35 million per program for the just-complet ...
- Nielsen's Selling Point: Validation And Total View
TV Watch, Wayne Friedman - Wednesday, June 9, 2021
Nielsen's continuing premise is that third-party validation is still important. And mu ...
- NBCU, ReachTV Strike Expanded Airport-Video Ad Deal
Television News Daily, Wayne Friedman - Monday, June 7, 2021
ReachTV says it is connected to more than 1 billion travelers, wi ...
- Discovery Inc. Sells Off Great American Country Network To Investor Group
Television News Daily, Wayne Friedman - Monday, June 7, 2021
The GAC cable network earned an estimated $37.5 million in national ...