- Disney's 'Shang-Chi' Rings Labor Day Box-Office Bell, With Modest TV Ad Spend
Television News Daily, Wayne Friedman - Monday, September 6, 2021
Comscore said the action/fantasy film earned an estimated $75.5 million for thr ...
- Is There Value In A One Media Currency System?
TV Watch, Wayne Friedman - Tuesday, September 7, 2021
There are many who are thinking about a one-currency system - ...
- Nielsen's Wall Street Investors Not Reacting To MRC Accreditation News
Television News Daily, Wayne Friedman - Thursday, September 2, 2021
Through Thursday, Nielsen's stock closed virtually flat for the week, down 0. ...
- Classic TV, Movies Have New Customers, But Definitions Can Prove Elusive
TV Watch, Wayne Friedman - Friday, September 3, 2021
Retro TV shows and media flourish on various platforms -- new streamer ...
- The Ratings War
Media Insider, Ted McConnell - Thursday, September 2, 2021
This is our big chance to find out whether the marketplace valu ...
- Top 3 Premium Streamers May Have Hit Saturation Point: Survey
Television News Daily, Wayne Friedman - Wednesday, September 1, 2021
Leichtman says 82% of all TV homes have at least one streami ...
- Movie Theater Business Licks Its Wounds, Given Simultaneous Streamer Releases
TV Watch, Wayne Friedman - Thursday, September 2, 2021
Sony hated the idea of a same-day release of movies in theate ...
- 'Jeopardy' Trebek Replacement Plan Was Botched From Day One
TVBlog, Adam Buckman - Thursday, September 2, 2021
The entire exercise of replacing Alex Trebek as "Jeopardy!" host following h ...
- Trust In The Media Gets More Complicated For Viewers, Advertisers
TV Watch, Wayne Friedman - Wednesday, September 1, 2021
National news is at a 58% trust level, down from 76% ...
- PBS Doc Reveals How High Tech Is Upending American Work Lives
TVBlog, Adam Buckman - Wednesday, September 1, 2021
The new three-part documentary series "Future of Work" gives a viewer mu ...
- Analysis: Premium Streamers Lose $80 Million In 'Churn' Loss In April
Television News Daily, Wayne Friedman - Monday, August 30, 2021
HBO Max, Netflix, Hulu and Disney+ lost a combined $80.2 million ...
- NFL Adds Sportsbooks Deals For New TV Season
Television News Daily, Wayne Friedman - Monday, August 30, 2021
The NFL has added sports betting agreements with four sportsbooks: Fox Be ...
- Sports Betting Ops Ramp Up National TV Messaging As NFL Season Kicks Off
Television News Daily, Wayne Friedman - Tuesday, August 31, 2021
In total, some $2.8 million in national TV advertising was spent fr ...
- China Restricts Video Game Use, As U.S. Media Usage Explodes
TV Watch, Wayne Friedman - Tuesday, August 31, 2021
Due to the explosion of media choices, determining the effect has beco ...
- IBM Watson, Reelgood Offer NBCU New Measurement Proposals
Television News Daily, Wayne Friedman - Friday, August 27, 2021
NBC says nearly 70 companies, up from 54, have filed proposals f ...
- What's The Best Way To Market A New Hybrid-Virtual-Streaming Series?
TV Watch, Wayne Friedman - Monday, August 30, 2021
The DirecTV Stream ad doesn't cut it. Telling consumers there is ...
- Report: ESPN Looks To License Brand Name To Gambling Sportsbooks
Television News Daily, Wayne Friedman - Friday, August 27, 2021
TV sports networks have been aggressive in pursuing relationships and/or investments wi ...
- High Marks for Grammarly's Production-Free Ad Campaign
The MediaPost Cases, Lisa Singer - Tuesday, August 31, 2021
What do you do when a client asks you to produce ...
- NBC Wants Measurement 'Independence' - Now Define It
TV Watch, Wayne Friedman - Friday, August 27, 2021
A truly independent service would surely allude to what we have no ...
- Streaming Ad Views Up 50% In First Half Of 2021
Television News Daily, Wayne Friedman - Wednesday, August 25, 2021
CTV devices accounted for 60% of total digital video ad views. FreeWhe ...
- Premium Streaming Services Want To Entice Subscribers - Cue The Clickbait
TV Watch, Wayne Friedman - Thursday, August 26, 2021
Entertainment discovery is an issue for all premium streamers. How racy shou ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstak ...
- Appreciating 'Ted Lasso': Are We 'Two Tents' To Be Rom-Communists?
Media Insider, Cory Treffiletti - Wednesday, August 25, 2021
Last week's episode, "Rainbow," may just have been one of the mo ...
- Josh Sapan Exits As AMC Networks CEO, Blank To Interim CEO
Television News Daily, Wayne Friedman - Tuesday, August 24, 2021
Sapan had pushed the company into premium streaming services, including AMC+, Acor ...
- Major Events Boost TV News Viewership, Advertising Follows
TV Watch, Wayne Friedman - Tuesday, August 24, 2021
TV marketers are increasingly counting on key older news viewers -- ...
- Spirits Conjure 'The Walking Dead,' 'The Hype'
Marketing Daily, Les Luchter - Sunday, August 22, 2021
The AMC series featuring zombies now has a spirit of its ow ...
- Networks Ramp Up Promos For New Fall Shows
Television News Daily, Wayne Friedman - Friday, August 20, 2021
Over the last two weeks, CBS has been pushing comedy "Ghosts" ( ...
- Disney Charges Streamers Who Want To Skip Certain Movie Lines
TV Watch, Wayne Friedman - Monday, August 23, 2021
Will more people pay to avoid long lines for blockbusters in futur ...
- Study: YouTube Scores High Viewing, Ad Recall For Kids
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
Over one-third of kids age 2-12 can only be reached by markete ...
- Tremor International Records Q2 Rise In CTV, Online Video Revenues
Television News Daily, Wayne Friedman - Thursday, August 19, 2021
CTV revenue was up 280% to $20.9 million. It now accounts f ...