- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Hulu's Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2 ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Pepsi Adds More Talent To Halftime Super Bowl Show
Television News Daily, Wayne Friedman - Friday, October 1, 2021
Typically, one or two performers share the stage for the final ga ...
- Roku's New TV Marketing Pushes Easy Streaming
TV Watch, Wayne Friedman - Friday, October 1, 2021
Yes, it's got a library and the "OK" push is good. B ...
- When Will Amazon Give Us TVs For Free?
Media Insider, Dave Morgan - Thursday, September 30, 2021
You can make a lot of money in digital home products a ...
- Apple TV+'s Consumer Satisfaction Grows, But Churn Is High
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
Kantar says 39% of consumers are now satisfied with the "amount ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Prospects For Virtual Pay TV Providers: Access Is Up, Viewers Are Another Issue
TV Watch, Wayne Friedman - Thursday, September 30, 2021
The virtual pay TV business has been making slow business improvements. B ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...
- Netflix's Next Move May Be Cementing Brand Loyalty
TV Watch, Wayne Friedman - Wednesday, September 29, 2021
In the U.S., the worry for Netflix might be focused on subscrib ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanc ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to gr ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficu ...
- Video Streamers Go Big On Social Media -- Disney, HBO Max And Hulu Up Spend
Television News Daily, Wayne Friedman - Friday, September 24, 2021
Hulu placed 94% of its social impressions on YouTube. Peacock put 4 ...
- 'Shang-Chi' Is Top U.S. Movie For 2021, But Holiday Titles Coming
Television News Daily, Wayne Friedman - Sunday, September 26, 2021
TV networks' ad sales execs said there was a strong uptick ...
- Alibaba To Sell Stake In State-Owned Broadcaster
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 24, 2021
Mango, which runs a popular video-streaming service, is among Alibaba’s largest state-own ...
- VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
From a digital engagement perspective -- Q1 2017 to Q1 2021 ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Apollo Global And Byron Allen Bid On Tegna
Television News Daily, Wayne Friedman - Wednesday, September 22, 2021
Two groups -- Apollo Global Management/Standard General and a group led ...
- What Is A Cable Network Worth Now?
TV Watch, Wayne Friedman - Thursday, September 23, 2021
Scores of lesser-profile premium streaming services are hoping they can make ...
- Chapek: Disney+ Slows On Q4 Subscriber Expectations, COVID-19 Issues Cited
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
In its second fiscal quarter of 2021, Disney+ missed analysts' expectations. ...
- Netflix Grabs Most Emmys - But Can Hardware Turn Into More Subscribers?
TV Watch, Wayne Friedman - Wednesday, September 22, 2021
Consumers like a streamer with a large library of TV and movi ...
- 'Emmys' Sees Surprising Viewership Growth - Up 16% Vs. 2020
Television News Daily, Wayne Friedman - Monday, September 20, 2021
It was the award show's largest audience in three years. The nation ...
- Nielsen To Start Local TV Impressions Metric Measure In January 2022
Television News Daily, Wayne Friedman - Tuesday, September 21, 2021
Nielsen will transition to impressions-based reporting for local U.S. TV station ...
- Premium Streaming Platforms Share Less TV, Movie Content With Each Other
TV Watch, Wayne Friedman - Tuesday, September 21, 2021
Differentiation is what many streamers go for -- which makes sense. B ...
- Study: Majority Say There Are Too Many Streaming Services, But Subscribe To Almost 5
Television News Daily, Wayne Friedman - Friday, September 17, 2021
The survey from Whip Media also reveals that 85% say pricing f ...
- Top Box-Office Revenues, High TV Ad Spend For 'Shang-Chi'
Television News Daily, Wayne Friedman - Sunday, September 19, 2021
"Shang-Chi" pulled in $21.7 million in box-office results in its third wee ...
- Comcast Corp. Isn't Aiming For Big Growth - Yet
TV Watch, Wayne Friedman - Monday, September 20, 2021
Perhaps Comcast's reticence is to see when and whether the fast-moving marketpla ...
- We Are Officially In The Post-Traditional-TV Era
Media Insider, Maarten Albarda - Friday, September 17, 2021
We are no longer seeing the slow evolution of video content; ...