- Netflix Doesn't Have 'Friends' Or 'The Office' - And It Doesn't Matter
TV Watch, Wayne Friedman - Thursday, October 7, 2021
Netflix still has the upper hand, regularly occupying all 10 top spo ...
- Netflix's 'Squid Game' Soars In Weekend Streaming Share
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
"Squid Game" is a fictional series about a secret organization that ge ...
- First Week Of New TV Broadcast Season: Down 20% In L7 Ratings Versus 2019
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
This year, only six shows topped the 10 million mark. In 201 ...
- Cross Network Promotion: Simultaneous Theatrical/Streaming Movie Openings Might Be Easier
TV Watch, Wayne Friedman - Wednesday, October 6, 2021
Airing paid-ads of other entertainment content, including movies, would be a go ...
- Measurement In The Age Of Data and Fragmentation
MediaDailyNews, Charlene Weisler - Monday, October 4, 2021
Industry folks discuss cross-platform measurement, now a hot topic along with t ...
- Extreme Reach Accredited For CTV Ad Impressions
Television News Daily, Wayne Friedman - Tuesday, October 5, 2021
Extreme Reach's CTV business continues to be a growing channel, accounting f ...
- Spotify Brand Playlists: Sweet Music to Millennial-Seeking Ears
The MediaPost Cases, Lisa Singer - Wednesday, October 6, 2021
What do you do if your company is being described as "stodg ...
- Code Blue: Big Advertisers Depart Ozy Media Over Its Business Model
TV Watch, Wayne Friedman - Tuesday, October 5, 2021
When a TV network/platform is caught in lies and deception, from ...
- Boardroom Dramas: 'Billions' Vs. 'Succession'
Media Insider, Steven Rosenbaum - Monday, October 4, 2021
While the series are different, they are both -- at their co ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- The Next Big Thing For Netflix: Adding Video Games To Content Arsenal
TV Watch, Wayne Friedman - Monday, October 4, 2021
Years ago, Reed Hastings, Netflix CEO, said one of his biggest competito ...
- Hulu's Ad Revenues Forecast To Grow 18% In 2022, Subscriber Rates Improve
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
MoffettNathanson Research projects ad revenue from its SVOD services will hit $2 ...
- U.S. 2022 Political Ads To Hit Record Levels, Estimates $7.8B-$8.9B
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Driving this high estimate is the use of Facebook as a fundraisi ...
- Pepsi Adds More Talent To Halftime Super Bowl Show
Television News Daily, Wayne Friedman - Friday, October 1, 2021
Typically, one or two performers share the stage for the final ga ...
- Roku's New TV Marketing Pushes Easy Streaming
TV Watch, Wayne Friedman - Friday, October 1, 2021
Yes, it's got a library and the "OK" push is good. B ...
- When Will Amazon Give Us TVs For Free?
Media Insider, Dave Morgan - Thursday, September 30, 2021
You can make a lot of money in digital home products a ...
- Apple TV+'s Consumer Satisfaction Grows, But Churn Is High
Television News Daily, Wayne Friedman - Wednesday, September 29, 2021
Kantar says 39% of consumers are now satisfied with the "amount ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Prospects For Virtual Pay TV Providers: Access Is Up, Viewers Are Another Issue
TV Watch, Wayne Friedman - Thursday, September 30, 2021
The virtual pay TV business has been making slow business improvements. B ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...
- Netflix's Next Move May Be Cementing Brand Loyalty
TV Watch, Wayne Friedman - Wednesday, September 29, 2021
In the U.S., the worry for Netflix might be focused on subscrib ...
- ViacomCBS, VideoAmp Cut Deal For 'Alternative Currency' Measurement
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
The new currency will create guarantees of media campaigns against customized advanc ...
- Forecast: Traditional TV Sees No Big Ad Gains In 2022, But CTV Rises
Television News Daily, Wayne Friedman - Monday, September 27, 2021
National TV on broadcast and cable networks is only expected to gr ...
- Expanding The TV Sports Franchise
TV Watch, Wayne Friedman - Tuesday, September 28, 2021
Building big brand team identities and marketing personalities can be a difficu ...
- Video Streamers Go Big On Social Media -- Disney, HBO Max And Hulu Up Spend
Television News Daily, Wayne Friedman - Friday, September 24, 2021
Hulu placed 94% of its social impressions on YouTube. Peacock put 4 ...
- 'Shang-Chi' Is Top U.S. Movie For 2021, But Holiday Titles Coming
Television News Daily, Wayne Friedman - Sunday, September 26, 2021
TV networks' ad sales execs said there was a strong uptick ...
- Alibaba To Sell Stake In State-Owned Broadcaster
Around the Net in Search Marketing, Laurie Sullivan - Friday, September 24, 2021
Mango, which runs a popular video-streaming service, is among Alibaba’s largest state-own ...
- VAB: D2C Advertisers Gain Digitally On TV Ad Spend
Television News Daily, Wayne Friedman - Thursday, September 23, 2021
From a digital engagement perspective -- Q1 2017 to Q1 2021 ...
- The New TV Season Kicks Off, CBS Leads
TV Watch, Wayne Friedman - Friday, September 24, 2021
In live plus-same-day, time-shifted viewing, CBS is tops. Seven-day ratings are y ...
- Apollo Global And Byron Allen Bid On Tegna
Television News Daily, Wayne Friedman - Wednesday, September 22, 2021
Two groups -- Apollo Global Management/Standard General and a group led ...