- Will Social Media's Snap Woes Become TV's Troubles?
TV Watch, Wayne Friedman - Tuesday, October 26, 2021
The "normal" TV advertising market -- full of double-digit price increases, ...
- NFL Season 6 Weeks In: National TV Revenues, Viewing Up
Television News Daily, Wayne Friedman - Friday, October 22, 2021
Through five weekends, MediaRadar says each national televised game has averaged $39 ...
- Rebuilding The Awards Show
Television News Daily, Nic Allum - Saturday, October 23, 2021
The awards show traditionally has been about exclusivity and glamour. How utter ...
- Disney Offers 'Clean Room' To Help Marketers' First-Party Data Needs
Television News Daily, Wayne Friedman - Thursday, October 21, 2021
"Clean" rooms offer marketers the ability to match their first-party data wi ...
- Media's Content Race: Walt Disney Pushes Streaming, Sports
TV Watch, Wayne Friedman - Friday, October 22, 2021
Disney+ and ESPN+ may be the big direct-to-consumer revenue drivers. ...
- Longtime TV Fox Sports Ad Executive Seth Winter To Retire, Evans Will Take Top Role
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
Evans will oversee all the sports TV programming ad sales efforts ...
- ABC/ESPN Boosts NHL's Sponsors List
Television News Daily, Wayne Friedman - Wednesday, October 20, 2021
A strong upfront TV advertising market pulled in a big roster ...
- Inside Netflix's Monetization Model: Future Values Of Hit TV Series
TV Watch, Wayne Friedman - Thursday, October 21, 2021
Netflix series "Squid Game" apparently delivered $900 million in added value, accordi ...
- Comcast Joins Smart TV Set Market With XClass TV
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
One of the key abilities for XClass TV is voice control a ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go ...
- Netflix Overdelivers With 4.4M Subs In Q3, Metrics Change To 'Hours Viewed'
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
Revenue in the third quarter of 2021 grew 16% to $7.5 billio ...
- Getting National TV Unmasked: Early Returns Improve, But Not Everywhere
TV Watch, Wayne Friedman - Wednesday, October 20, 2021
We don't have broad visibility for the current 2021-2022 TV season. B ...
- Thumbs Down: Where Does Sinclair's RSNs Go If MLB Calls Strike Three?
TV Watch, Wayne Friedman - Tuesday, October 19, 2021
Major League Baseball doesn't like Sinclair's plan to raise $250 million f ...
- 'Halloween Kills' Scares Up $50M In Theaters, While Streaming On Peacock
Television News Daily, Wayne Friedman - Sunday, October 17, 2021
Universal spent $11.2 million on national TV advertising on "Kills" for i ...
- Nielsen Refreshes Brand Image, Focuses On Audience, Media Future
Television News Daily, Wayne Friedman - Monday, October 18, 2021
Its new tag line is: "Powering a better media future for a ...
- 2 Retired NFL Quarterbacks Talk Medical Insurance In Ads, But Never Injuries
TV Watch, Wayne Friedman - Monday, October 18, 2021
Joe Theismann and Joe Namath front TV content for EasyMedicare.com and Medica ...
- Trevor Noah Says Diverse Staff Helps Expand The Daily Show's 'Mind'
TV Watch, Steve McClellan - Friday, October 15, 2021
Noah is the first guest of a new series by Expensify explori ...
- Vudu Debuts Video Store On Oculus, Provides VR Movie, TV Experience
TV Watch, Fern Siegel - Thursday, October 14, 2021
The news is part of Fandango's overall expansion. In August, Fandango merg ...
- 'Jeopardy!' Finally Moves Past Champ Amodio -- And Non-Champ Richards
TV Watch, Phyllis Fine - Wednesday, October 13, 2021
Contestant Matt Amodio ends a long (but boring) winning streak, while sh ...
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 11, 2021
A Google TV update will make Google's TV platform more useful f ...
- ClixTV Launches, AVOD Wants To Reinvent Entertainment Experience
TV Watch, Fern Siegel - Tuesday, October 12, 2021
The streamer showcases thousands of trailers for streaming series, movies and spor ...
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Understanding consumer audiences is more than a strategic tactic when using omnichann ...
- E! News Masters Social Engagement For Digital Live Events
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 8, 2021
Live September events like the 2021 Met Gala, New York Fashion Wee ...
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Television News Daily, Wayne Friedman - Monday, October 11, 2021
DRMetrix says inventory can "cover up" nationally sold TV inventory by cab ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Last year, more YouTube viewers watched content on their big TV scree ...
- Streamers Aiming News At Young TV Viewers Is Good Business
TV Watch, Wayne Friedman - Friday, October 8, 2021
Guessing the Fortnite game advertising comes with it. ...
- Streaming Subscribers' Cancellations At Low 6% Churn Rate In Q2
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
Total "churn" was 6% in the second quarter of this year, do ...
- Former Hulu Executive Kelly Campbell Named Peacock President
Television News Daily, Wayne Friedman - Wednesday, October 6, 2021
In July, Peacock claimed 54 million subscribers and 20 million monthly acti ...
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Television News Daily, Wayne Friedman - Thursday, October 7, 2021
Nielsen puts its streaming measurement products -- programming content, advertising and platfor ...