- Two On-Ramps To the Audience Buying Superhighway
Audience Buying Insider, John Piccone - Friday, January 23, 2015
I read with delight a series of announcements that appeared after t ...
- I Cried That I Had No Bread Bags For My Shoes -- And Then I Met A Man With No Feet
Mad Blog, - Thursday, January 22, 2015
To be fair, all politics is theater, and certainly a televised occasi ...
- Snapchat Story, Pre-Game Spot To Support New Mtn Dew Kickstart Flavors
Marketing Daily, Karlene Lukovitz - Friday, January 23, 2015
The line has become one of PepsiCo's most successful beverage introductions ...
- Sports TV Comprises Most Cable Costs
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
Sports cable channels are expected to continue to weigh down the bu ...
- 'Empire' Is Rising On Fox
MediaDailyNews, Wayne Friedman - Friday, January 23, 2015
Fox's rising "Empire" drama boosted the network's already strong Wednesday results ...
- Clarification: Q4 Revenue Estimates
MediaDailyNews, Wayne Friedman - Thursday, January 22, 2015
In the story "Digital Up, TV Dips in Q4 Media Spend" (Med ...
- NEW! Strong Residents Aim To 'Settle It' In Skittles' Super Bowl Teaser
Out to Launch, Amy Corr - Thursday, January 22, 2015
The water in the town featured in Skittles' Super Bowl teaser sp ...
- Programmatic Video Coupled With TV Drives Best Results For Hotels.com Campaign
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
Hotels.com recently ran a national campaign through television and digital video, usi ...
- A LUMA-style Depiction Of TV As It Collides With Digital
RTBlog, Tyler Loechner - Friday, January 23, 2015
The "LUMAscape" charts can often be a confused marketer's best friend wh ...
- Super Bowl 2015: Deflating Footballs, Maybe Pumped-Up Viewership
TV Watch, Wayne Friedman - Friday, January 23, 2015
Deflating interest in the Super Bowl? Don't count on it. ...
- Is This TV's Worst Show?
TVBlog, Adam Buckman - Friday, January 23, 2015
It's possible to come upon a show you find so appalling, y ...
- Whirlpool's Big Grammy Push A First
MAD, Larissa Faw - Wednesday, January 21, 2015
The promotion is part of a campaign and contest that celebrate caregiver ...
- Grok, Estroven Get Real In New Menopausal Ad Campaign
MAD, Larissa Faw - Wednesday, January 21, 2015
Independent ad agency Grok is launching a new campaign for Estroven, t ...
- Local TV Syndies Beat Cable Syndication
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Cable television has made gains on broadcast in many business metrics ...
- Local TV Benefits From Targeting Mobile Users
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
Local TV broadcasters should put more focus on those viewers/consumers who g ...
- Digital Up, TV Dips In Q4 Media Spend
MediaDailyNews, Wayne Friedman - Wednesday, January 21, 2015
A marked slowdown in the last quarter of 2014 occurred in t ...
- MediaCom Takes CMA Best In Show For Pennzoil's Mario Karting
MediaDailyNews, Joe Mandese - Thursday, January 22, 2015
MediaCom took "Best In Show" and also won the New/Emerging/Experimental Media catego ...
- Agencies Continue To Decrease TV Ad Spend
Mediapsssst, Richard Whitman - Wednesday, January 21, 2015
A recent report from Standard Media Index paints a grim picture ...
- NEW! Danny Trejo Plays Marcia Brady In Snickers' Super Bowl Teaser Ad
Out to Launch, Amy Corr - Wednesday, January 21, 2015
Snickers released a teaser video of its upcoming Super Bowl ad, airi ...
- comScore Brings Pre-Bid Data To Programmatic Marketplace
Real-Time Daily, Tyler Loechner - Thursday, January 22, 2015
The quality of inventory has been the Achilles heel of programmatic advertisin ...
- Searching For Commercial Skipping: Look Fast, It's Disappearing
TV Watch, Wayne Friedman - Thursday, January 22, 2015
CBS and Walt Disney decided to go the negotiation route to g ...
- Fox's 'Backstrom' Is Gruff, But Not Yet Lovable
TVBlog, Adam Buckman - Thursday, January 22, 2015
In his new series, "Backstrom," Rainn Wilson smokes a cigar like ...
- Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal
MAD, Steve McClellan - Tuesday, January 20, 2015
Audience Measurement firm Kantar will integrate retail purchase data and information in ...
- Menopause Supplement Launches 'Monologues' Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 21, 2015
"During qualitative research we learned it was okay to talk about menopaus ...
- NBC Offers Free Super Bowl-Themed TV Everywhere Trial
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
NBCUniversal will look to promote its TV Everywhere efforts with an 11-ho ...
- Buzzr TV Joins TV Diginet Race
MediaDailyNews, Wayne Friedman - Tuesday, January 20, 2015
Key over-the-air TV real estate has received heightened attention over the pa ...
- Dish Gets Partial Win In Battle Over Streaming TV
Online Media Daily, Wendy Davis - Wednesday, January 21, 2015
Dish didn't violate Fox's copyright by streaming TV programs to Dish subscriber ...
- NEW! M&M's Crispy Candies Are Back, Yellow Tells All 'Fans'
Out to Launch, Amy Corr - Tuesday, January 20, 2015
Product placement combined with zombie apocalypse. Embrace your body jiggle. Let's lau ...
- Small Donations Make Big Difference For Best Friends Animal Society
Out to Launch, Amy Corr - Wednesday, January 21, 2015
Even a small donation can help save animals from death in America ...
- When Should You Start Worrying About Netflix -- And When Should You Stop?
TV Watch, Wayne Friedman - Wednesday, January 21, 2015
A rocketing stock price for Netflix -- up 14% in after-hours tradi ...