- Disappearing TV Ads: Really? They Disappear
TV Watch, Wayne Friedman - Friday, January 16, 2015
TV-style advertising that disappears? Sounds like, well, TV advertising. Your friendly ...
- Fox Grows Its 'Empire' With Questionable Content
TVBlog, Adam Buckman - Friday, January 16, 2015
Here's what a TV show has to do these days to dr ...
- Jackson Hewitt 'Works Hard For The Hardest Working'
Marketing Daily, Tanya Gazdik - Thursday, January 15, 2015
"Our new brand promise conveys our commitment to the customer," Jackson Hewi ...
- TV Nets Report Dip In Ad Rev, Fox Hit Hardest Among Broadcasters
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
In the fourth quarter, TV networks continued to struggle in terms ...
- Super Bowl Ad Price Tag Hits $4.5M
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
Even with some slowdown in TV advertising, TV's biggest TV event, t ...
- ABC Credits Brand Identity With Prime-Time Success
MediaDailyNews, Wayne Friedman - Wednesday, January 14, 2015
In the face of tough competition this fall, ABC fared well wi ...
- This Season In The NFL: Mobile Is The Marketing MVP
Mobile Insider, Puneet Mehta - Thursday, January 15, 2015
There has never been a better time to be a fan ...
- Four Ps Will Drive Future Of TV Advertising
Online Spin, Dave Morgan - Thursday, January 15, 2015
There is not much of a question that more and more compani ...
- Live TV Lives On
Research Brief, Jack Loechner - Thursday, January 15, 2015
While much attention is deservedly paid to how these services are transformi ...
- Communication In The Media World: Emails, And Now Some Dots And Dashes
TV Watch, Wayne Friedman - Thursday, January 15, 2015
Some time ago a business associate I needed to be in tou ...
- 'Girls' Talk: HBO Comedy Series Takes Young Adulthood Seriously
TVBlog, Adam Buckman - Thursday, January 15, 2015
"Girls" started its fourth season last Sunday on HBO, which loves th ...
- NASCAR, William Levy Team For Series On Hispanic Drivers
MediaDailyNews, Erik Sass - Tuesday, January 13, 2015
With a growing following among U.S. Hispanics, NASCAR is looking to rai ...
- ePort Electronic Media Buying Soars For TV Stations
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
TV stations continue to move more to electronic buying and selling ...
- Twitter Data Helps TV Execs Gauge Show Success
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
Nielsen says adding deeper social media Twitter data to a new predicti ...
- ESPN Breaks Viewing Records With College Football Playoff Championship Game
MediaDailyNews, Wayne Friedman - Tuesday, January 13, 2015
ESPN broke another cable TV viewing record with the new College Footba ...
- White House Urges FCC To Nix Muni-Broadband Restrictions
Online Media Daily, Wendy Davis - Wednesday, January 14, 2015
President Obama today called for an end to state laws that preve ...
- Why Nissan Pulsar Is Your Perfect Car Match
Out to Launch, Amy Corr - Wednesday, January 14, 2015
I shouldn't have to pay so much attention when watching a c ...
- Intel Shows Humor With 'Monotaskers' And 'Frozen Coffee'
Out to Launch, Amy Corr - Wednesday, January 14, 2015
Intel shows its funny side with two videos illustrating the pitfalls ...
- Digital Platforms Create More Mystery For New Shows
TV Watch, Wayne Friedman - Wednesday, January 14, 2015
Producing high-priced TV shows means grappling with many complex factors: scheduling, cas ...
- Younger Generation Reacts To Amazon Woody Allen Hire: Who's He?
TVBlog, Adam Buckman - Wednesday, January 14, 2015
Woody Allen is a curious choice for Amazon Prime. Amazon made t ...
- Demand For 'Programmatic TV' Outstripping Supply
Around the Net in Real-Time, Tyler Loechner - Monday, January 12, 2015
"Programmatic TV" may be poised for growth this year, but according ...
- Turbo Tax Buys ESPN's First Programmatic Ad Slot
Around the Net in Real-Time, Tyler Loechner - Monday, January 12, 2015
Per the Wall Street Journal, Turbo Tax ran a programmatically-purchased 30-second ...
- For Super Bowl Advertisers, Loud Bark Doesn't Equal Big Bite
Marketing Daily, Karl Greenberg - Monday, January 12, 2015
Small dogs can bark, and that certainly holds true for Super Bo ...
- CNN All Screen Taps Nielsen For OOH Metrics
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
Turner Broadcasting's CNN, fusing efforts around in-home and out-of-home viewing, has receiv ...
- The Journey Is The Message At Videoschmooze
MediaDailyNews, Charlene Weisler - Monday, January 12, 2015
The great and unprecedented changes occurring in the media industry today ta ...
- CBS Tops All Broadcast Nets In Prime Time, Renews 3 Freshman Shows
MediaDailyNews, Wayne Friedman - Monday, January 12, 2015
CBS sits in a strong second-place position heading into the second ha ...
- Forget The Distractions - What Marketers Really Need To Take From CES
MediaDailyNews, Tom Goodwin - Monday, January 12, 2015
The biggest mistake we've made thus far is to mindlessly apply o ...
- Patent Mending: Rentrak Granted IP For Set-Top Data 'Drops'
MediaDailyNews, Joe Mandese - Tuesday, January 13, 2015
Nielsen rival Rentrak has received another important piece of intellectual property ...
- ESPN Gives Its First 'Programmatic TV' Ad 31% Of Screen
RTBlog, Tyler Loechner - Tuesday, January 13, 2015
ESPN ran its first programmatically sold ad during the Saturday 1 a. ...
- Golden Globes Generates 2.6M Twitter Tweets
Social Media & Marketing Daily, Gavin O'Malley - Monday, January 12, 2015
From red carpet affairs to more serious events, Twitter continues to gr ...