NEW! Toronto Crime Stoppers Launches 'Cookin' With Molly' PSA
- by Amy Corr @MediaPostOTL, January 19, 2015
Toronto Crime Stoppers has launched a public service campaign to educate recreational or party drug users about MDMA, a/k/a. ecstasy or Molly. "Cookin' With Molly" is a cooking show
where the host cooks a batch of Molly in his garage. The man describes each step and ingredient used before crushing the batch into pills. What's disturbing about the video is how the cook uses
harmful, stronger drugs in his batch of Molly, like bath salts or heroin. "Molly is not the drug you think it is," closes the PSA, seen here.
The creative also drives consumers to www.cookinwithmolly.com, which offers additional, shareable content. DDB Canada Toronto created the
campaign, directed by Michael Downing of Partners Film.
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