- First Look At 'Better Call Saul': It's 'Bad' To The Bone
TVBlog, Adam Buckman - Tuesday, January 13, 2015
The first great TV show of the year commences on Feb. ...
- How Viewers, Advertisers See The Current State of T/V (Television/Video)
Video Insider, John R. Osborn - Tuesday, January 13, 2015
As the curtain lifts on 2015, here are a few observations ...
- Does Twitter Predict TV Success?
Data and Targeting Insider, Steve Smith - Wednesday, January 14, 2015
Nielsen analyzed 42 fall 2014 show premieres and discovered that Twitter activi ...
- Ace Hardware, Spark Craft Integration With Spike's New 'Framework'
MAD, Larissa Faw - Friday, January 9, 2015
Ace Hardware is prominently featured in every episode of the reality sh ...
- Colorado, The Truck For Urbanites Longing To Be 'Let Loose From The Noose' Of Boring Cars
Marketing Daily, Karl Greenberg - Friday, January 9, 2015
Sandor Piszar, Chevrolet's director of truck marketing, says: "There's a latent desi ...
- One Club's Top Auto Ads To Be Awarded At NAIAS
Marketing Daily, Karl Greenberg - Wednesday, January 14, 2015
The awards, timed with the North American International Auto Show in Detroi ...
- Medifast Effort Proclaims 'Your Whole World Gets Better' Through Weight Loss
Marketing Daily, Tanya Gazdik - Sunday, January 11, 2015
Weight loss company Medifast is capitalizing on the wave of health consciousne ...
- 'Empire' Leads Fox's Prime-Time Comeback
MediaDailyNews, Wayne Friedman - Friday, January 9, 2015
Although we are only a couple of days into the second ha ...
- Clarification: ABC News Did Fewer Weather Stories in 2014 Than Either CBS Or NBC
MediaDailyNews, Adam Buckman - Monday, January 12, 2015
Despite an assertion by The Tyndall Report last week that ABC overemphasiz ...
- Maybe TV Networks Are Smarter Than We Think
Online Spin, Maarten Albarda - Monday, January 12, 2015
Apart from New Year's predictions, this is also the time of t ...
- No Awards For Dull, Predictable Golden Globes On NBC
TVBlog, Adam Buckman - Monday, January 12, 2015
For me, Hollywood's propensity for self-congratulation becomes more grating as I gr ...
- TV Audience Buying Is Only Half the Story
Audience Buying Insider, Walt Horstman - Thursday, January 8, 2015
As I read through the multiple year-end wrap-ups on the growth a ...
- Office Depot, OfficeMax Get In Gear With New Campaign
MAD, Larissa Faw - Thursday, January 8, 2015
The campaign's concept focuses on how Office Depot and OfficeMax can he ...
- Broadband-Only Homes Accelerate Cable TV Declines
MediaDailyNews, Wayne Friedman - Thursday, January 8, 2015
Recent sharp declines in cable network ratings -- and overall lower ...
- TV/Digital Convergence Lags, But Key To Future
MediaDailyNews, Wayne Friedman - Thursday, January 8, 2015
LAS VEGAS - Convergence of traditional TV and digital media is sti ...
- NEW! Skittles Celebrates First Super Bowl Ad By Tailgating Four Weeks Early With Kurt Warner
Out to Launch, Amy Corr - Thursday, January 8, 2015
Skittles is making its inaugural trip to the Super Bowl this yea ...
- Who's REALLY Looking For Big Broadcast Hits?
TV Watch, Wayne Friedman - Friday, January 9, 2015
Short-form programming? Cable-like niche, or "dark" programming? Forget it -- at lea ...
- In Election Year, Weather Was Top Story For Network News: Report
TVBlog, Adam Buckman - Friday, January 9, 2015
Weather was the most-reported topic on the network newscasts in 2014, whi ...
- 2015 Television Advertising Predictions -- Or Guarantees?
Audience Buying Insider, Jason Burke - Wednesday, January 7, 2015
A small group of folks spent 2013 touting programmatic TV as ...
- Beer Companies Turn Attention To Super Bowl
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Anheuser-Busch announced it is featuring both Budweiser and Bud Light in i ...
- Digital-Only Reps Push Uptick In Local Media Sales
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2015
New research suggests that traditional local media does drive substantially higher digit ...
- Moonves: Big TV Networks Can Help Marketers Drive Consumers To Digital Platforms
MediaDailyNews, Wayne Friedman - Wednesday, January 7, 2015
LAS VEGAS - Les Moonves is optimistic that the TV mass sca ...
- NEW! Get Your Credit Swagger On With Experian Credit Tracker
Out to Launch, Amy Corr - Wednesday, January 7, 2015
Experian's latest ad campaign, "Get your credit swagger on," helps consumers ga ...
- Pay TV: Attempting To Justify Price Increases
TV Watch, Wayne Friedman - Thursday, January 8, 2015
Expecting high price increases from your pay TV provider in the comi ...
- Vive la comedie: Late-Night Comics React Seriously To Paris Attack
TVBlog, Adam Buckman - Thursday, January 8, 2015
Late-night comedians turned serious Wednesday night in the wake of the day ...
- Cyber "Terrorists" Attack Publishers' Twitter Feeds
Around the Net in Mobile, Gavin O'Malley - Wednesday, January 7, 2015
In a troubling sign for new publishers and their social extensions, ...
- Google Retiring TV Updates Focusing On Android TV
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 7, 2015
Google said it will retire developer tools and updates, officially shifting i ...
- Kirstie Alley Back With Jenny Craig
Marketing Daily, Tanya Gazdik - Wednesday, January 7, 2015
Kirstie Alley highlights weight loss success through the "simple" Jenny Craig Progr ...
- CNBC Daytime To Drop Nielsen In Favor Of Cogent Reports
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2015
LAS VEGAS - Making a radical change to its viewership measurement, ...
- Forecast: Streaming Will Surpass Trad Pay TV
MediaDailyNews, Wayne Friedman - Tuesday, January 6, 2015
Where will "most" of people's media consumption be in six years? O ...