Only 18% of U.S. consumers are expecting to watch “most” of their TV movies/sports content in six years — in 2020 — on pay TV services, according to Netherlands-based, Irdeto, which provides media protection and other services for pay TV and OTT operators. 27% of U.S. consumers expect to watch most content through Internet TV services like Netflix or Amazon Prime.
Numbers are much higher for those 18- to 34 years old — with 40% seeing “most” of their consumption of TV programming on internet TV services by 2020.
But pay TV fans still have their reasons: Of those who will watch more pay TV six years from now, 56% of those in the U.S. say it's because the user experience is better, and 45% of respondents in the U.K. Another reason noted: 32% of U.S. respondents and 56% of those in the U.K. cited more content availability as the main reason for expecting to watch more content on pay TV in 2020.
Binge viewing and multiscreen are also factors — 39% in the U.S. and 41% in the U.K. say that being able to watch multiple episodes of a series at once is a reason for watching more TV content via the Internet. 40% of those in the U.S. and 39% in the U.K. also pointed to being able to watch more content on multiple devices.
This research is drawn from a survey of a representative sample of over 4,700 adults, conducted in an effort to reveal trends in viewing expectations in the U.S., U.K., Australia, Singapore, India and Indonesia.