- One More Story About Super Bowl Ads (If You Can Stand It)
MediaDailyNews, George Simpson - Thursday, January 24, 2019
It's really hard to judge the amount of misplaced ego that go ...
- Consumers' Interest In 'A La Carte' TV Network Options Declines
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
TiVo says interest in selecting specific networks for users' traditional pay ...
- OOH Sports Viewing Sees Big Uptick in Audience, Ad Awareness
Television News Daily, Wayne Friedman - Thursday, January 24, 2019
The research on OOH viewing of sports says nearly 70% of tho ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- High Demand For Entertainment Dollars: Don't Game Your Prices
TV Watch, Wayne Friedman - Friday, January 25, 2019
Video game revenue -- software and hardware sales -- grew 18% ...
- TNT '60s Series Bites Off More Than It Can Chew
TVBlog, Adam Buckman - Friday, January 25, 2019
The first puzzle one confronts in this new TNT limited series call ...
- Viacom Buys Pluto TV, Supercharges Digital Strategy
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Pluto TV will operate as an independent subsidiary of Viacom once t ...
- ESPN+ Taps Brian Lockhart To Lead Original Content
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
The hiring of Lockhart suggests the company plans to significantly scale ...
- Hulu, Telaria Expand Programmatic Partnership
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Hulu's robust ad business is expanding, but the challenge is walking t ...
- YouTube TV Expands Nationwide, Covering 98% Of The U.S.
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
While YouTube TV had been available in the country's 100 largest ...
- Dragon Box To Settle With Netflix, Amazon And Hollywood Studios
Digital News Daily, Wendy Davis - Wednesday, January 23, 2019
The deal will bring an end to a year-old lawsuit alleging th ...
- Digital Ad Marketplaces Don't Work For TV
Media Insider, Dave Morgan - Thursday, January 24, 2019
Why have some of the world's largest tech companies failed at bringi ...
- American Voters Feel Misunderstood By Media, More So For Republicans
MediaDailyNews, Sara Guaglione - Wednesday, January 23, 2019
Overall, 58% of U.S. adults feel the news media does not understa ...
- Nielsen May Go Private, Again: Equity Firms Eye Bid
MediaDailyNews, Joe Mandese - Thursday, January 24, 2019
Nielsen, which started as a privately held company that went public, th ...
- Viacom Buys Ad-Supported Streamer Pluto TV For $340M
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
The 5-year-old internet-based TV service has more than 12 million monthly acti ...
- Comcast Grabs Strong Q4 Revenues From Internet, NBCU
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
NBCUniversal revenue grew 7.1% to $9.4 billion in Q4 due to gai ...
- WideOrbit, Mediaocean Strike Deal To Increase Automated TV Buying
Television News Daily, Wayne Friedman - Wednesday, January 23, 2019
Mediaocean's Spectra and Prisma platforms are used by major ad-buying agencies ...
- Half Of Conan Is Better Than None
TVBlog, Adam Buckman - Thursday, January 24, 2019
Conan O'Brien returned to his 11 p.m. time slot on TBS th ...
- Comscore Inks Multi-Year Deal With NBC-Owned Stations
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The new multi-year deal will see all 40 stations use Comscore's line ...
- Samba TV, Reelgood Partner On Smart TV Guide
Digital News Daily, Alex Weprin - Tuesday, January 22, 2019
The deal will bring scale to Reelgood's product on TV screens whi ...
- Hearst CEO: Revenues Grew 4% In 2018, Aided By Business Data, Ops
Publishers Daily, Sara Guaglione - Tuesday, January 22, 2019
Steve Swartz, Hearst CEO, expects magazines and newspapers to return to prof ...
- Comscore Expands TV Deal With NBC/Telemundo Stations, Increases Data Points
Television News Daily, Wayne Friedman - Tuesday, January 22, 2019
Comscore has renewed another major contract with 40 NBC and Telemundo ...
- Netflix, YouTube Deemed 'Essential' For Consumers
Television News Daily, Wayne Friedman - Tuesday, January 22, 2019
Respondents said Netflix and YouTube were 52.7% and 45.9% more "essential," respectivel ...
- WarnerMedia To Start Innovative Tech Lab
Television News Daily, Wayne Friedman - Tuesday, January 22, 2019
WarnerMedia will launch an incubator lab to foster emerging advanced technologies f ...
- Roku Flexes OTT Ad Muscle
TV Watch, Wayne Friedman - Wednesday, January 23, 2019
Roku gets more ad-related business revenues than from its set-top-box devices. Estimat ...
- Picking Best Geico Spot Is So Easy A Caveman Could Do It
TVBlog, Adam Buckman - Wednesday, January 23, 2019
Geico's campaign to identify the best of its many memorable commercials ...
- YouTube Says Its Platform Is Now 'Brand Safe'
TV Watch, Wayne Friedman - Tuesday, January 22, 2019
AT&T was among the first companies to stop paying to advertise ...
- Hand-Holding The Candidates: How We Announce Now
TVBlog, Adam Buckman - Tuesday, January 22, 2019
One candidate came across as more mature, while the other came acro ...
- Netflix Positions Itself For The Future
Video Insider, Alex Weprin - Tuesday, January 22, 2019
Netflix this month revealed viewership numbers for the first time around "Bi ...
- Disney+ Streaming Service Forecast To Attract 5M Subs In First Year, 50M In 5 Years
Digital News Daily, Alex Weprin - Friday, January 18, 2019
Disney said in a filing with the SEC Friday that it wi ...